Consumer Behaviour for

product category
Taste
• Cultural factors
1. Tea and coffee obsessed nation
2. Biscuits are complimentary with tea and coffee, India consumed _______ tonnes of biscuits in 2016
• Social Factors
1. Consumer behaviour changes with every age group along with their lifestyle practices for example
children and older generation will prefer different products
• Psychological Factors
1. Motivation: Hunger, social needs
2. Perception: Taste , Flavour
3. Learning Beliefs : Based on previous experiences of taste and value for money
4. Memory: Britannia is one of the biggest and oldest names in the biscuit market and with its large portfolio it
is hard to miss