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Agripreneurship Training of

Trainers Program
Rene (Rex) and Hannah Resurreccion
Passion for Perfection

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Introduction

“Without entrepreneurs,
there can be no development”
(McClelland)

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Our Challenge
How to make Filipino farmers entrepreneurial?

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Top Attitudes, Skills and Knowledge for Agridoc
Attitude
• Commitment to think and act entrepreneurially
• Commitment to excellence in their work, especially when
training farmers.
• Commitment to promote entrepreneurship among Filipino
farmers.
• Commitment to use experiential training method when
training farmers.
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Top Attitudes, Skills and Knowledge for Agridoc
Skills
• Ability to persuade farmers to become entrepreneurial.
• Ability to use ELA technique to inspire farmers.
• Ability to use experiential techniques to train farmers in
entrepreneurship.
• Top Attitudes, Skills and Knowledge for Agridoc

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Top Attitudes, Skills and Knowledge for Agridoc
Knowledge
• Know the ten entrepreneurial competencies of successful
entrepreneurs, as identified by McBer.
• Know the strategeering techniques needed to successfully
achieve business goals.
• Know the logic behind the 4 modules of CEFE when training
people to become entrepreneurs.
• Know why stakeholders’ cooperation is critical to producing
more entrepreneurial farmers in Philippine society.
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Self-Introduction
• Pangalan
• Lugar ng Trabaho
• Tungkulin
• Paanong yayaman ang magsasakang Pinoy?

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Leveling of Expectations
Hopes Fears

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Course Overview
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6
• Introduction • Entrefarm 2 • CEFE 3: • Modern Practicum Practicum
• Excellence / • Entrefarm 3 Business Training • Excellence • CEFE 1
Extra Mile • Entrefarm 4 Planning Techniques • PREP • CEFE 2
Thinking • CEFE 1: • GET Ahead • Systems Technique • GET Ahead 1
• PREP Unlocking • Local Model • ELA • GET Ahead 2
• ELA Competencies Economic • ASK Technique • LED
• Experiential • CEFE 2: Development Domains • Entrefarm 1
Training Matching (LED) • Methods • Entrefarm 2 Closing
Method Person with • Practicum • SLE • Entrefarm 3
• Entrefarm 1 Project Planning • Processing • Entrefarm 4
• SLE Drills

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Excellence / Extra Mile
Thinking
Excellence and Extra Mile Thinking
By Rex Resurreccion

Introduction

“The difference between the ordinary and the extra-ordinary


is that little extra”

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7 Areas
1. Spiritual Kaluluwa
2. Psycho-emotional Damdamin
3. Intellectual Kaisipan
4. Social Kapwa-Tao
5. Professional Kabuhayan
6. Financial Kaperahan
7. Physical Kalusugan
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Study

“An excellent plumber is infinitely more admirable than an


incompetent philosopher. The society that scorns excellence is
plumbing because it is a humble activity and tolerates
shoddiness in philosophy because it is an exalted activity will
neither have good plumbing nor good philosophy. Neither its
pipes nor its theories will hold water”
(John Gardner)

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Study

Man’s object is to seek happiness for himself and his


fellowmen by following the road towards progress and
perfection
(Dr. Jose Rizal)

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Study

“Whatever you do, work at it with all your heart, as working


for the Lord, not for human masters, since you know that you
will receive an inheritance from the Lord as a reward”
(Col. 3:23-24)

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Thoughts for Reflection
• I do the very best I know how, the very best I can, and I mean
to keep on doing so until the end. (Abraham Lincoln)
• Do your best, and be a little better than you are (Gordon
Hinckley)
• Excellence is to do a common thing in an uncommon way
(Booker Washington)
• Do ordinary things extraordinarily well (Greg Harris)
• Anything worth doing, is worth doing right (Hunter
Thompson)
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Thoughts for Reflection
• Autograph your life with a signature of excellence (Mark
LaMoure)
• If a man is called to be a street sweeper, he should sweep
streets even as Michaelangelo painted, or Beethoven
composed music, or Shakespeare wrote poetry. He should
sweep streets so well that all the hosts of heaven and earth
will pause to say, “Here lived a great street sweeper who did
his job well” (Martin Luther King Jr.)

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Thoughts for Reflection
• Excellence must be achieved through the eyes of those who
judge us; once achieved it can only be maintained with
constant innovation (Tom Collins)
• We are what we repeatedly do. Excellence, then, is not an
act but a habit(Aristotle)
• If someone forces you to go one mile, go with him an extra
mile (Jesus)

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Rex’ Sayings
• Anuman ang gawain, dapat pagbutihin
• Walang mas mataas na inspirasyon kaysa katuwaan ng
Panginoon
• Dahilan ng kalungkutan, gawaing kinukulang. Dahilan ng
kasiyahan, lampas sa inaasahan
• Pag sinayang ang kakayahan, sa Dios ang pananagutan

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What is Excellence?
The quality of being outstanding or extremely good
(Dictionary)

The habit of walking the extra mile

Passion for Excellence


Burning desire for continuous improvement

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Steps

1. Plan
2. Do
3. Check
4. Action

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10 Suggestions
Expert in your line
X- out all defects (Pulido)
Commitment to promises
Extra mile service
Loyalty
Love for work
Enthusiasm
Never late (Polishing)
Customer-service oriented
Executive image (Packaging)
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Benefits
• Perfect your craft
• Become admirable, marketable, promote-able
• Experience intrinsic joy
• Assured of a progressive career
• Prepare for greater opportunities

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Conclusion
“In the race towards excellence, there is no finish line”
(Motorola)

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Financial Discipline

Savings Habit
Financial Discipline

The ability to resist the temptation of extravagant


living and high consumption,

Results in generation of savings to pursue wise


investments
How to have financial discipline?
Through “godliness with contentment”

Godliness
The quality of always doing things for the glory of God.
Treat your money and possession as not yours, but a
trust from God. Money should be spent wisely.
How to have financial discipline?
Contentment

A lifestyle of simplicity and being happy with the basics

Focus on the “essentials” – food, shelter, clothing


Financial Discipline
• The more possessions, the more stress.
(The more properties, the more things get lost, the more
need to maintain and protect from theft)
• “Kung maigsi ang kumot, matutong mamaluktot”
• “He who controls his appetite will never be in debt”
• “The person who is strict with himself will never fail”
• “Economy makes a man independent”
• The more possessions , the most stresss. More thing that will get ost,
maintain and protect from theft
• Focsu on essentials of life – food, shelter, clothing
• We are nonly pilgrims on earth
• Do not be forfmormed to the values osf this world. But be
ftransformed by the renewing of your minds
• Do not love the world or anyting in the world (1J 2:15)
Wise spending,
Godliness with Simplicity, happiness with
contentment basics, no unnecessary
expenses

Wise investments,
Savings
Increased income
Financial discipline means to ensure this
equation:

Income > expenses  savings  wise


investments
Increased income
• Have a job, love your job
• Work ethics
• Be promoted
• Have increase in salary
• Have a business
• Have many income-generating projects
Decreased expenses
• Produce what you eat
• Make or repair your clothes
• Have your own house; simple house
• Natural light, have backyard for garden and livestock, fruits
• Have a farm  produce your food, business
Decreased expenses

• Produce what you eat


• Jesus caught fish
• Multiplies bread and fish
• Make or repair your clothes
• Have your own house. Simple house
• Natural light, have backyard for garden and livestock, fruits
• Have a farm  produce your food, business
5 Wise Investments
1. Time deposit
2. Managed / mutual funds
3. Land
4. Higher education
5. Family business
Bonus Topic: Dagdag Kita
3 Kinds of Lifestyles:
1. Living beyond your means (Foolish)
Income < Expenses  Utang

2. Living within your means (Unwise)


Income = Expenses  Break-Even

3. Living below your means (Wise)


Income > Expenses  Savings
“Lazy hands make a man poor
Diligent hands bring wealth”
(Prov. 10:4)

Financial Lack Financial Breakthrough


Managed Funds Family Business

Job Time Deposits Farm

Job
Carinderia
Fleet of tricycles
Fleet of FX
Buy and Sell
Apartments
Savings Savings Ukay-ukay, etc.
PREP Technique
PREP Technique

Point
Reason
Example
Point

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PREP Technique
Sample Question:
What is the main problem of farmers today?

Sample Answer:
P: For me, their main problem is lack of savings habit
R: because this leads to indebtedness and poverty
E: For example, DAR told us government has given farmers FMR, IGP
training, common facilities, etc., but when we interviewed the farmers,
they still complain they are still poor.
P: Therefore, I believe their main problem is lack of savings habit.
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PREP Technique
Sample Questions:
1. Is there a need for farmers to become entrepreneurially minded?
2. What will happen if farmers are too dependent on government
help?
3. Should farmers form cooperatives?
4. What attitude must farmers have to succeed in life?
5. What is the number one problem of farmers why they remain poor?
6. What is the best way to make farmers millionaires in an honest
way?
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ELA Technique
ELA Technique
Experience
Lesson
Advantage

Sample: Farming Experience with a Lesson


(Tio Hilario lost his farm)
Iwasan ang utang…
Para makaiwas sa pinansiyal na kapahamakan
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Experiential Training Method
Experiential Training Method
Tell me and I forget
Show me and I remember
Involve me and I understand
(Chinese Proverb, in Philrice)

To learn it, do it
(Philrice)

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Experiential Training Method
We remember:
10% of what we hear.
20% of what we see.
50% of what we hear and see.
80% of what we hear, see and say.
90% of what we hear, see, say and do.

“Experience is the best teacher”


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Definition of Terms
Structured Learning Experience

• A simulation of life
• A portion of real life is plucked out and brought into the
classroom
• Participants learn valuable lessons without tragic costs of
failure

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Principles
A teacher teaches little by what he says
He teaches more by what he does
He teaches most by who he is.

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Principles
“If you are planning for 1 year,
Plant rice
If you are planning for 10 years
Plant trees
If you are planning for 100 years,
Develop people”

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Principles
“Without entrepreneurs, there can be no development”
(McClelland)

Make Filipino farmers entrepreneurial!

Entrefarm Game: Learning entrepreneurship through games

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1-Minute Exercise
What are the problems if Filipino farmers are not
entrepreneurial?

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Best Way to Learn
Learning is by Doing
To hear it told is not equal to experience it

If I hear it, I know. If I say it, I remember. If I do it, then I have


truly learned

Frankly, I always want to learn; but I do not always like to be


taught (Churchill)
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Best Way to Learn
You cannot teach a person anything. You can only help him to
find it within himself (Galileo)

The great aim of education is not knowledge but action


(Spencer)

Entrefarm Game uses all these learning principles

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Difference of Entrefarm
• Not a dice game – not dependent on chance
• Tagisan – develops problem-solving ability
• Develops Personal Entrepreneurial Competencies

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Beauty of Games
• Give big picture of one’s work
• “Bird’s eye view”
• “Helicopter vision”
• Strategic view
• Experiential SWOT Analysis

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Entrefarm Game
Entrefarm Game / Larong Entrefarm
Developing the entrepreneurial paradigm among Filipino
farmers.

Skill: Use an experiential technique to train farmers in


entrepreneurship.

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Modul 1: Negosyong Pagsasaka
Mga Layunin:
• Ipaliwanag ang business cycle na nangyayari sa isang
negosyong pagsasaka.
• Gumamit ng tamang pagpaparte-parte ng pondo sa negosyo
at personal na gastos.
• Suriin ang halaga ng positibo ang cash flow ng negosyo.
• Suriin ang halaga ng paggawa ng ulat ng kaperahan.
• Gayahin ang operasyon ng isang negosyong pagsasaka.
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Modul 1: Negosyong Pagsasaka
Talakayan
• Ano ang nangyari? Sino ang yumaman? Sino ang nanatiling
mahirap?
• Ano ang kasiya-siya sa pagsasaka?
• Ano ang nakapanghihina ng loob sa pagsasaka?
• Ano ang inyong tumpak na desisyon? Maling desisyon?
• Kaya ba ng pagsasaka payamanin ang magsasaka? Paano?
• Ano ang inyong natutunan sa pagsasaka ?
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Modul 2: Tawaran at Kooperatiba

Mga Layunin:
• Matutunan ang pangangasiwa ng sakahang negosyong iba’t
iba ang tanim.
• Paghandaan ang pabago-bagong presyo sa merkado.
• Magsanay ng epektibong pakikipag-tawaran ng presyo.
• Maunawaan ang halaga ng kooperatiba.

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Modul 2: Tawaran at Kooperatiba
Talakayan
• Ano ang nangyari? Sino ang yumaman? mahirap?
• Ano ang papel ng byahero sa lipunan?
• Ano ang papel ng kooperatiba?
• Anong kasanayan ang kailangan para magtagumpay?
• Ano ang mga tumpak na desisyon? Maling desisyon?
• Kaya ba ng kooperatiba na magpayaman sa magsasaka? Ano
ang natutunan niyo sa modul 2?
• Paano magagamit ito sa tunay na buhay?
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Modul 3: Paggawa ng Produktong mula sa
Pagsasaka

Mga Layunin:
• Matutunan kung paano mangasiwa ng negosyong food-
processing.
• Maunawaan ang halaga ng pagdagdag halaga (adding value)
sa inyong produkto.
• Magsanay ng epektibong tawaran ng presyo para sa inyong
produkto.
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Modul 3: Paggawa ng Produktong mula sa
Pagsasaka
Talakayan
• Ano ang nangyari sa modul 3? Sino ang yumaman?
Naghirap?
• Nakakatulong ba ang negosyong food processing para
yumaman ang mga magsasaka? Paano?
• Bakit hindi nagpo-prosesing ang ilang magsasaka?
• Ano ang mga tumpak niyong desisyon? Maling desisyon?
• Ano ang kaibahan ng pagsasaka at food processing?
Pakinabang / kahinaan?
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Modul 4: Paghahayupan at Pag-eksport

Mga Layunin:
• Tuklasin ang pakinabang ng negosyong paghahayupan
• Ipaliwanag ang halaga ng agham at teknolohiya sa pag-iibayo
ng industriya ng paghahayupan
• Tuklasin ang mga pakinabang at peligro ng negosyong pag-
eeksport.

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Modul 4: Paghahayupan at Pag-eksport
Talakayan
• Ano ang nangyari sa modul 4? Sino ang yumaman?
Nanatiling mahirap?
• Makakatulong ba ang paghahayupan sa pagyaman ng
magsasaka? Paano?
• Ano ang mga peligro ng exporting?
• Ano ang mga tumpak niyong desisyon? Maling desisyon?
• Ano ang kaibahan ng pagsasaka, food processing,
paghahayupan at exporting?
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CEFE
CEFE Philosophy

Competency-based
Economies through
Formation of
Enterprises

By German Agency for Technical Cooperation (GIZ)

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What is the common goal of all Filipino people?

Equitable economic development

How?
• Through more foreign investment?
• Through more government programs?
• By producing more genuine, local entrepreneurs (CEFE)

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The Challenge: How to transform:
Employment Mentality
Dependency Mentality
To: Entrepreneurship Mentality

Equitable economic development  More genuine, local


entrepreneurs  Entrepreneurship Mentality

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The Challenge: How to transform:
Traditional Entrepreneurship Development Program
“Lectures by Experts”

Competency-based Economies through Formation of


Enterprises
“Experiential Throughout”

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What do we mean by “Experiential
Throughout”?
• Participants undergo “cycles after cycles” of realistic,
competitive business games
• Using real money
• They lose real money
• They gain real money
• They solve real business problems and make real business
decisions
• They process the experience so that in the end they feel,
think, speak, behave like real entrepreneurs
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Output of CEFE:
• Start a business
• Stay in business
• Step up the business

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Principles of Experiential Training
• Experience is the best teacher.
• Learning is by doing.
• Give them just enough in order to deliver the desired end
result.

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Characteristics of Experiential Sessions
• More fun
• More permanent
• More practical

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So, what shall we do now?
Let us support entrepreneurship development in the country.
And let us do it the experiential way.

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10 Personal Entrepreneurial Competencies
(McBer and Associates)
1. Opportunity seeking
2. Persistence
3. Commitment to Work Contract
4. Demand for Quality and Efficiency
5. Risk Taking
6. Goal Setting
7. Systematic planning and monitoring
8. Information seeking
9. Persuasion and networking
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Entrepreneur

Someone who:
• Sees opportunities
• Takes calculated risks
• Creates an enterprise

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CEFE Module 2: Matching Person with Project

“Think out of the box”


Logical versus Imagination (Creativity)

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Macro Screening (“Idea Shopping”)
What do I want to do?
What can I do?
What can I afford?

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Micro Screening
1. Demand
2. Raw Materials
3. Skilled Manpower
4. Technology
5. Government Support

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CEFE Module 3: Business Planning
Business Plan

Market Market
Production
Research Plan
Target Market Plan
Share
Demand
- Organization
Supply Financial and
_______ Plan Management
Gap Plan
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Planning
Developing Agripreneurship-based
development action plan

Rationale
What do Filipino farmers need to become successful and
prosperous?
Why do Filipino farmers need to be entrepreneurial minded?
What program must be given to the farmers?

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Developing Agripreneurship-based
development action plan
Objectives
After the Entrepreneurship Program, what behavioral changes
should happen to the farmer-participants?

Targets
How many farmers will be trained?
How many Entrepreneurship Programs will be implemented?
Deadline to conduct Entrepreneurship Programs
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Action Steps Deadline Resources Person
Needed Responsible

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GET Ahead
GET Ahead for Women in Enterprise Model
By Nellie Haspels
International Labor Organization (ILO)-Bangkok

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GET Ahead for Women in Enterprise
Model
Module Module Module 3 Module
Business Project
1 2 4
3A 3B 3C 3D

Basics on Business Business Market- Product- Finance People,


Gender & Woman & Idea ing ion Organiza-
Entrepre- Her Selection tion &
neurship Environ- Manage-
ment ment

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Stages in the Life Cycle of People

1. Birth and nurturing of a baby (0-2)


2. First steps and growing up as a child (2-6)
3. Education and reaching out as teenage youth (6-19)
4. Choice of direction as young adult (20-30)
5. Adulthood (30-40)
6. Middle age (40-60)
7. Retirement (60-?)
8. Death or Rebirth
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SLE: SCAMPER
• Substitute
• Combine
• Amplify
• Minify
• Put to other use
• Eliminate
• Rearrange

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LED
Local Economic Development (LED)

Introduction
“Participation is ownership”

Need for Local Economic Development


“The big fish eat the little fish
the little fish eat the water insects
the water insects eat the weed and the mud”
(Proverb)
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What is LED?

Local
Economic
Development

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4 Factors in competitiveness:
1. Economic performance
2. Government efficiency
3. Business efficiency
4. Infrastructure

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Principles for Reflection
• Trade or Aid?
• Give a man a fish, you helped for a day; teach him how to
fish , you helped him for the rest of his life
• Top Down versus Bottoms up
• Dependency versus Enterprising Behavior
• Participation is ownership
• TEAM = “Together We Achieve More”

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Definition
LED is a:
• participatory and
• action-oriented planning and implementation process
by which public and private stakeholders work together
to improve conditions for economic growth and employment
in a locality

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Objective of LED
To promote the emergence of vibrant and ecologically
sustainable local or regional economies, which will trigger pro-
poor growth and ultimately, better living conditions for the
majority of the population

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Changes we want with LED:

Local businesses More competitive

Government Improve service


delivery
Support institutions Customer focus and
responsive
Collective action Address
bottlenecks &
opportunities
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Summary
• Participatory
• Action-oriented
• Fast-paced
• Focus on economy / employment / revenues
• 3 Actors
• Research-based
• Quick Wins
• Beneficial to all, especially the majority
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LED Hexagon

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LED Cycle

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Modern Training Techniques
Modern Training Techniques

Training Philosophy

What is the meaning of Learning?

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Modern Training Techniques

What is the meaning of Teaching?

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Modern Training Techniques

What are the differences between:


• child learners and
• adult learners?

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Modern Training Techniques

What is the critical difference between child and adult


learners?

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Modern Training Techniques

What is the nature of adult learners?

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Modern Training Techniques

What are the best techniques to train adult learners?

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Multi-Dimensional Learning (MDL) Principles

MDL
An educational philosophy, methodology and training model
which integrates all the most recent and proven breakthrough
researches and studies on human learning and how the
human brain works.

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3 Principles of MDL
1. Law of Integrity

2. Law of Expectancy

3. Law of Diversity

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“7 Intelligences”
By Dr. Howard Gardner
Left Brain Right Brain
1. Math-Logic 1. Spatial-Visual
2. Linguistic 2. Musical
3. Kinesthetic
4. Interpersonal
5. Intrapersonal

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Systems Model in Training

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Pyramid of Training Methods

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Structured Learning Experience (SLE)

• A simulation of life
• A portion of real life is plucked out and brought into the classroom
• Participants learn valuable lessons without tragic costs of failure

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Review: Structured Learning Experience (SLE)
Cycle

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Qualities of Excellent Speakers

Excellent Mediocre

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Making Technical Talks Simple (Guidelines)

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Making Technical Talks Simple (Format)
• Opening
• Discussion
• Analogy
• Explanation
• Technical Message
• Closing

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Closing
• Summary Statement
• Call to action
• Quotation
• Emotional Story
• Action + Benefit

• Don’t say “Thank you”


• Say “Good Day!”
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Closing
• Question and Answer (From DCC)
• “I have 5 minutes for Q&A (or Open Forum)”
• “Who has the first question?”
• If no question: ask your own question
• “Who has the next question?”
• Keep your arm raised
• Listen and understand

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Closing
• Paraphrase
• Give short, direct answers
• Check if question is answered
• “Who has the last question?”
• Repeat your closing statement

• Vella Method Format (From Jane Vella)

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Vella Method Format (From Jane Vella)

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The End

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