m Started as food market in 1942 by Frank & Max.

m Later they starts carrying seasonal plant, Easter plant etc..

m In 1949 they opened green house.
m Soon its started selling fertilizer & other landscaping
supplies.
m By 1965 Frank's owned 18 stores with sales of $11.35
million.
m By 1974 it owned 51 stores.
m In 1993 the company launched Frank's Super Crafts.
m It sales grew to $ 558 Million.
 In 1992 it starts using satellite network.
 They invested $25 million in technology
application.
 To speed up its checkout process & support
variety of application.
 It helps to improve customer service.
 It implemented bar coded merchandise and two
communication technologies.
 hearly 95 percent of Frank¶s merchandise was bar
coded.
 Vendor were supplying bar coded merchandise.
 Produced internally generated bar code label to
for inventory management.
 Previously relied on dial-up connection for third
party clearing house.
 Implemented satellite network to connect frank
store directly to VisaUSA Inc.
 It had cut down transaction time to just 7secs as
compare to 45secs via dial-up.
 It eliminated middleman¶s fee.
 They could serve more customer in less time.
 All of the stores were linked to one another & to a
mainframe at headquarters.
 Could move all of its data between stores &
headquarter.
 Enabled stores access inventory data on main
frame at headquarter
 Head quarter could control advertising message,
select background music etc«.
 It utilizes a spread spectrum broadcasting technique.
 It enabled Frank¶s to develop two in-store application.
ÿ Price verification
ÿ Order entry
 Price verification
ÿ Earlier
x Earlier it was done by referring master price list.
x The process was inefficient.
ÿ Later
x how need to scan a item¶s bar code with a handled wireless
scanner.
x Compare the price on the screen to the price on label.
 Order entry
 Objective was to provide more time for store personnel to foucuse on
customer service.

ÿ Earlier
x Each store was responsible for replenishment of basic in-stock items.
x Earlier it took hours to record items.
ÿ Later
x Employees can walk through stores aisles & scane product bar code.
x Easy comparison of scanned on-hand quantity to a computer
generated a target on-hand quantity.
x heed to put only necessary replenishment quantity.
x Orders were processed by store processor & sent to headquarter.
x It had cut total hours required for sore replenishment by 75%.
 ±eceiving application based on UCC 128 shipping
container code with EDI-based advance shipment
notice
 Item status application.
 Wireless POS application.