Facebook and Instagram Ads Training

Beberapa contoh pertanyaan yang akan kami jawab :

• Gimana sih cara bikin iklan di facebook dan instagram?

• Berapa sih harus bayar iklan ini?
• Pernah bikin iklan, tapi gimana biar efektif ya?
• Udah ada traffic tapi kok ga ada yang beli di website?
• Gimana bikin iklan video atau single image atau carousel image?
• Banyak istilah seperti CTR, CPM, CPC. Mana sih yang penting?
• Gimana sih kok brand lain pada bisa berkembang karena beriklan di facebook dan
instagram?

Dan info detail facebook dan instagram ads lainnya yang perlu anda ketahui.
Yang akan kamu dapat saat training :
• Konsultasi strategi spend iklan
• Review campaign dan optimasi
• Website gratis dan konsultasi dasar mengelola website
• Beberapa secret case study
Goals atau tujuan dari training
• Spend budget iklan yang efektif dan menganalisis data hasil beriklan
• Return on Ads Spent (Balik modal dan untung) yang lebih baik
• Menjangkau calon customer yang tepat
• Mendapatkan traffic yang stabil
• Mempunyai website yang bagus dan teraudit
• Mengaplikasikan Softnusa best secret case study
• Edukasi social media marketing yang lebih baik. Selain untuk berbisnis, skill
social media marketing akan menjadi nilai tambah di karir anda.
• Mempunyai bisnis yang sustain
Catatan penting supaya jelas
• Anda akan mendapat insight dari kami terkait semua base case dan strategi yang
digunakan brand besar atau menengah dan kecil yang berhasil tumbuh dengan baik
dengan memanfaatkan digital marketing dengan Facebook dan Instagram
Facebook and Instagram Ads Training
MATERI
1. PERSIAPAN
2. AUDIENCE
3. MENGATUR TEKNIK
4. STRUKTUR IKLAN
5. FORMAT IKLAN
6. TESTING
7. REPORT
8. REMARKETING
9. CONVERSION
10. RETENTION
11. REFERRAL
1.PERSIAPAN
PERSIAPAN
1. Introduction to digital marketing strategy
2. Introduction to content marketing
3. Social media account (Facebook Page and Instagram Business Profile)
4. Ad account setup
Analisis Bisnis

5 kriteria bisnis
• NEEDS = harus ada cukup besar yang mau membeli produk. Target market
yang besar
• ENTRY = bisnisnya mudah kah dimasuki kompetitor. At least ada secret sauce
atau added value yang dimiliki bisnis
• CONTROL = dari ujung ke ujung bisnis, kontrol dipegang semua. misal
bisnisnya hanya bergantung di marketplace,tapi ketika akun di banned, atau
channel satu-satunya hilang, bisa repot. Dont depend on 1 platform
• TIME = jangan tukar waktu dengan uang. Lakukan banyak otomasi
• SCALABLE = cari bisnis yang bisa di scale. Jangan tergantung beberapa hal,
buat sistem.
There are only three ways to grow a business:
• Increase the number of customers
• Increase the average transaction value per customer
• Increase the number of transactions per customer

We call it Customer Value Optimization or CVO.

It’s the same system Starbucks and McDonald’s have used to corner the coffee and hamburger
markets. It’s the same system Amazon uses to dominate ecommerce. It’s how Best Buy, Beach Body
(selling workouts like P90X), and Sports Illustrated have become household names.
This system works for small and enterprise level businesses. It works for mom-and-pop shops and
billion-dollar retailers. It works whether you sell traditional products, digital products, or services.
This system works because it exploits each and every aspect of the irrefutable law of business
growth
Here are the steps:
• Determine Product/Market Fit
• Choose a Traffic Source
• Offer a Lead Magnet
• Offer a Tripwire
• Offer a Core Product
• Offer a Profit Maximizer
• Create the Return Path
Determine Product/Market Fit
• Business is pretty simple.
• We get paid to move people
from a “Before” state to a
desired “After” state.
• In the “Before” state, the
customer is discontent in
some way. They might be in
pain, bored, frightened, or
unhappy for any number of
other reasons.
• In the “After” state — life is
better. They are free of pain,
entertained, or unafraid of
what previously plagued them.

People don’t buy products or

services…
• They buy outcomes. They buy
access to the “After” state.
Determine Product/Market Fit
Simple copywrite adalah dengan menyebutkan PAIN dan GAIN nya.

Misalnya produk yang dijual ada alat bak mandi bayi.

he marketing copy writes itself now that you are clear on the “Before” and “After”…
• “Bath time with your newborn doesn’t have to be a scary, frustrating experience.”
• “Say goodbye to bath time stress. You’ll actually enjoy bathing baby with this safe,
comfortable bath tub.”
• “You’ll feel like Mother of the Year as your baby plays and bathes in the safety of this warm,
soft bath tub.”

Get clear on your “Before” and “After.”

If you’re not able to clearly articulate how you can take your prospect from the “Before”
state to a desired “After” state — you may have an issue with Product/Market Fit.
Traffic Source
Traffic is not a problem. Google, Facebook, Pinterest, Twitter and LinkedIn, just to point out the
obvious, are lining up to sell you targeted traffic.
You simply need to understand: How to measure what traffic is worth. How to extract
maximum immediate value from that traffic.
Tactics are worthless if you don’t understand the CVO.
We can teach you to drive traffic through tactics like blogging, Facebook Ads, or email marketing but
first you need to understand the system.
The goal, no matter which traffic source you choose, is to drive prospects into the CVO Funnel.
Become a master of a single, steady traffic source. Stay focused on that traffic source and, once
mastered, add a second and third traffic source.
These traffic sources include…Email marketing - Social Advertising (Facebook/Twitter/YouTube ads,
etc) - Banner Advertising – Blogging - Organic Social Media - SEO
Your traffic strategy (if the goal is acquiring new leads and customers) begins and ends with driving
visitors into the CVO funnel.
It begins with the Lead Magnet…
Lead Magnet
The Lead Magnet is an irresistible bribe that gives a specific chunk of value to a prospect in exchange for their contact
information.
A Lead Magnet that solves a specific problem for a specific segment of the market will generate more leads…
Tripwire

The strategy behind the Tripwire is simple:

Convert the maximum number of Lead Magnet leads into paying
customers, even at the expense of your profit margin, with the
understanding that acquiring a paying customer will deliver profit
through the next three steps:
• Core Offer
• Profit Maximizer
• Return Path
Tripweire ada disekitar kita.

Contohnya adalah banting harga beberapa barang di electronic city, IDR 3k ice cream cone mcd, starbucks IDR
35k new flavour.
Core Product
• You likely already have a Core Offer. It’s your flagship product or products.
• Most businesses get nowhere by making Core Offers to cold prospects. You’ll see your Core Offer sales explode with the addition
of the Lead Magnet and Tripwire Offer.
• After all, you’ve already had two successful transactions with this buyer.
• This is why it’s critical to over deliver with the Lead Magnet and Tripwire.
• In some cases, sales from the Core Offer will make you profitable. But it doesn’t have to. If you follow through on the CVO process,
you could take everything you make from the Core Offer and reinvest it to acquire more customers.
• Again, this is how you become unstoppable. You build a system in which you can spend more to acquire a customer than your
competitors.
• Your competitors are making a Core Offer and trying to make a living from it. You don’t need to make a dime from your Core Offer.
• Remember, as Jeff Bezos says, your competitor’s margin is an opportunity. It is your opportunity to, for example, spend more
on traffic acquisition, conversion rate optimization, or increase the value of your offers.
• It might stun you to find out that many of the most successful businesses in the world make no profit until they reach the next two
stages, Profit Maximizers, and Return Path.
Profit Maximizer

• business growth methods is to increase the average transaction

value per customer. The Profit Maximizer does just that.
• Most businesses don’t have Tripwire Offers and they don’t have Profit
Maximizers. They live and die selling cold prospects on their Core
Offer.
• This is why they struggle and you won’t.
• Would it shock you to find out that McDonald’s makes almost no
money on the hamburger? The hamburger is the Core Offer, but it’s
the fry and soda Profit Maximizer that built the Golden Arches.
• This type of Profit Maximizer is called an immediate upsell…
• Best Buy sells laptops and plasma TV’s (Core Offers) on wafer thin margins you can’t resist and makes it up
on warranties, installation, and Geek Squad support (Profit Maximizers).
• Amazon makes a Cross-Sell Profit Maximizer offer when they show you, “People who bought this product,
also bought that product” to increase the Average Basket Value, also known as maximizing profit.
• But Amazon also makes a Bundle Profit Maximizer offer with their “Frequently Bought Together” offer…
Return Path
• The last way to grow a business is to increase the number of transactions per customer.
• Enter the Return Path.
• The goal of the Return Path is to have frequent, strategic communication with your buyers and prospects that cause them to buy
again and again.
• Because you have received their contact information through the Lead Magnet, you have the ability to continue marketing.
• You can offer new Lead Magnets, Tripwires, Core Offers, and Profit Maximizers because you have permission to market to them or
bring them back to the Tripwire, Core Offer, or Profit Maximizer that they didn’t buy the first time around.
• The Return Path is anything that brings the customer or prospect back more frequently including…
• Exit Offers
• Organic Social Media (like Twitter, Facebook, and LinkedIn)
• Loyalty Programs
• Content Marketing (Need Content Marketing training? Check out our Content Marketing Mastery Certification)
• Outbound Sales Calling
• Ad Retargeting (More on ad retargeting here)
Content Marketing
Database

Format database
• EMAIL
• BBM
• LINE
• NO HP
• FACEBOOK PIXEL
CAC LTV

Harga budget untuk membuat 1 customer melakukan pembelian.

• Cek margin bisnis
• CAC
LTV adalah customer lifetime value, atau profit yang akan didapatkan
selama customer tersebut jadi pelanggan tetap di bisnis anda.
• Naikkan revenue per customer, basket size. Upsell
• Lakukan pengaturan dari cac
• Cek frekuensi dari pembelian customer
Social media account setup

• Membuat facebook fanspage

• Switch instagram personal account
Ad account setup

• Buat ads manager (ad account)

• Atur payment
• Create customer audience (jika ada database customer sebelumnya)
FB ADS

• Fb page competitor
• Fans sendiri
• Custom audience
AUDIENCE
AUDIENCE
Persona
Audience insight (FB audience size,interest)
Persona

• Tentukan karena ini adalah pasar ideal anda

• Kadang orang kebalik, pengennya bisnis apa, tapi kebanyakan belum tau
siapa target marketnya. Mau ditawarkan kebanyak orang, siapa yang mau
beli.
• Nah gunanya untuk narget ke orang beneran buat ditarget. Kita bisnis ga
bisa nawarin ke semua segmen orang.
• Harus tau pain point. Problem orang tersebut. Gimana orang bisa mau beli
barang kita.
• Objection – alasan kenapa orang tersebut tidak membeli produk kita. Kalo
ngga ada objection, berarti semua orang bisa beli di kita. Ada yang mgkn ga
cocok produk, harga, dll. Itulah pentingnya persona.
• Penting ketika kita bermain fb dan ig ads.persona harus jelas.
Audience Insight
3.TECHNICAL
SETTING
TECHNICAL SETTING
Website maintenance
Setting pixel
Setting google analytics
Sales funnel analysis
Website maintenance

• Cara upload product

• Cara menambah page
• Cara edit page
Set Pixel
Set Google Analytics
Sales Funnel
 4.STRTUKTUR &
FORMAT BERIKLAN
STRUKTUR BERIKLAN
Campaign
Adset
Ad
Campaign
Ad set
Ad
FORMAT BERIKLAN
• PPE
• CTW
• WC
PPE – page post engagement
CTW – click to website
WC – website conversion
TESTING
TESTING
• OBJECTIVE TEST
• TARGETTING TEST
• AD TEST
CAMPAIGN OBJECTIVE TEST
TARGETING TEST
AD TEST
REPORT
REPORT
• Facebook ads manager
• Google analytics
FACEBOOK ADS MANAGER
GOOGLE ANALYTICS
REMARKETING
REMARKETING
• Retargeting
• Optimization
• Custom audience
RETARGETING
OPTIMIZATION
CUSTOM AUDIENCE
CONVERSION
CONVERSION
• INCREASE CONVERSION
• UPSELL
• SCALE UP
INCREASE CONVERSION
UPSELL
SCALE UP
RETENTION
RETENTION
• INTRODUCTION
• CASE STUDY
• REFERRAL SOFTWARE
INTRODUCTION
CASE STUDY
SOFTWARE
REFERRAL
REFERRAL
• INTRODUCTION
• CASE STUDY
• REFERRAL SOFTWARE
INTRODUCTION
CASE STUDY
SOFTWARE
• Landing page and auteresponder
• Traffic introduction
• Social media introduction
• Productivity

• System revisited
• Advanced system sneak peak
• Facebook marketing
• Scale up
• Content and blog strategy (tofu,mofu,bofu) (blog post idea)
• Team building