S . U D AYA K U M A R
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Food processing industry
Food is one of the basic necessities for sustaining life. In the early
days food was prepared or processed using organic methods.
As times changed, the methodology of food processing /
preparation and preserving has undergone drastic changes
The various types of food processing industries are:-
Primary processing - Involves sorting, cleaning the fruits,
vegetables
Secondary processing - Involves in reshaping the food for
consumption
Tertiary processing - Involves in adding value to food product
for improving the shelf life.
Keo food products (P) ltd.,
• Keo Food products was started in 2004, in the presence of
district collector Mr. RAJENDRAN I.A.S, located at
Thirumangalam ,Madurai.
• The study is descriptive in nature. It describes how the buying behavior of consumers are
influenced towards purchasing Eastern pickles.
• The objective is to study the awareness level of consumers towards eastern pickles and
factors affecting their buying behavior.
• It is concluded that the factors like price, promotion, packaging, availability etc. has great
impact on the consumers buying behaviour.
• Media advertisements have very low role in attracting the customers. Most of the
customers are aware of the product through retail stores.
• These factors can be considered with respect to “kanmark pickles”.
Review of literature
S.RAMYA,DR.D.AYUBKHAN DAWOOD.
A STUDY ON BRAND PREFERENCE AND BRAND USAGE OF
PACKED FOOD POWDERS BY WORKING WOMEN IN EAST
TAMBARAM, CHENNAI CITY.
International Journal of Research in Finance and Marketing (IJRFM), Vol. 6 Issue 10, October - 2016, pp. 55~64.
• The study is descriptive in nature. It describes the brand preference and usage of packed food
powders by working women in East Tambaram.
• The objective is to identify the factors influencing the usage and brand preference of working
women in relation to packed food powders.
• It is concluded that The usage and trend of packed food powders will grow over the years due to
the younger population prefers the easy to use packed powders rather than preparing of their
own.
• People with more earnings prefer self-made powders than packed food powders and people who
earns less prefers packed food powders.
• These factors can be considered with respect to “kanmark idli powder”.
Review of literature
Dr. P. GISHA , RAMYA.M.R
A STUDY ON BRAND AWARENESS AND BRAND PREFERENCE
OF INSTANT FOOD PRODUCTS AMONG WOMEN WITH SPECIAL
REFERENCE TO PALAKKAD DISTRICT
International Conference on "Research avenues in Social Science” Organize by SNGC, CoimbatoreVol-1 Issue-3 2016.
• The study is descriptive in nature. It describes the brand awareness and preference of instant
food products among women in Palakkad district.
• The objective is to study the brand preference of instant food products among women.
• It is concluded that there is a complete awareness of instant food brands amongst females and
Eastern is the most preferred brand among instant food products.
• It is absolutely clear that television advertisements are the most familiar source that provides
information regarding instant food products.
• These parameters can be considered with respect to “kanmark ready-to-eat pastes”
Parameters from literature survey
Literature-1 Literature-2 Literature-3
• Price • Employment
status • Complete
• Promotion awareness about
• Income level instant foods.
• Packaging
• Health conscious
• Availability • Tv advertisements
• Family practices. are the familiar
• Awareness
through retail source of
stores. information.
Objectives
• To determine the brand awareness about Kanmark pickles among
consumers.