Walter Elias Disney (1901-1966)

• Walt Disney is a entrepreneur, innovative

animator and producer.

• He won 22 Academy Awards during his lifetime

• When Disney was just a teenager, he joined the

Red Cross in 1918 and was sent to France for a
year to drive an ambulance to help with the war
effort.

• Disney experienced many failures — including

filing for bankruptcy — before he became a
hugely successful animator and amusement park
creator.
Mission Statement
• “To be one of the world’s leading producers and
providers of entertainment and information. Using our
portfolio of brands to differentiate our content,
services and consumer products, we seek to develop
the most creative, innovative and profitable
entertainment experiences and related products in
the world.”
 HISTORY OF DISNEY
From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the
entertainment industry today, Disney proudly continues its legacy of creating world-class
stories and experiences for every member of the family.
 1923

1928
 1929

1932
 1937

1940
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1950
 1952

1955
 1964

1971
 1982

1983
 1953

1986
 1987

1996
 2005

2006
 2009

2012
Disney’s Corporate Structure
Media Networks Broadcasting
Parks and Resorts
Studio Entertainment
Disney Consumer Products
45

40

35

30

25

20

15

10

0
GROSS PROFIT RATE RETURN ON SALES RETURN ON ASSETS RETUR ON
STOCKHOLDER'S EQUITY

Series 1
90

80

70

60

50

40

30

20
Working Capital
=(3,706)
10

0
CURRENT RATIO QUICK RATIO CASH RATIO

Series 1
60

50

40

30

20

10

0
RECEIVABLE DAYS SALES INVENTORY DAYS INVENTORY ACCOUNTS PAYBLE
TURNOVER OUTSTANDING TURNOVER OUTSTANDING TURNOVER
140

120

100

80

60

40

20

0
DEBT RATIO EQUITY RATIO DEBT EQUITY RATIO

Series 1
STRENGTH WEAKNESS
 Wide coverage of Walt Disney’s cable networks  Overdependence on a single region
 Control of strong brands leading to a good  Unfunded pension obligations
market positioning
 Creative process

OPPORTUNITY THREAT
• Increase in the demand of online television • Increasing rate of piracy
and video globally • Intense Competition
• Internal growth/New markets • Uncontrollable changes in travel and tourism
• Changes in technology and consumer
consumption
BUSINESS AND ETHICS STANDARD
• Business Standards and Ethics Training
• Hiring Practices
• Human Resources
• Harassment Prevention and Discrimination Policies
Disney’s Corporate Social
Responsibility
The Walt Disney Company is a a powerhouse in the CSR
realm. Each year, the company publishes a new CSR
report, detailing its efforts in:
• Environmental stewardship
• International labor standards
• Healthy living
• Sustainable and fair workplace practices
• Strategic philanthropy and community engagement
 DISNEY’S PHILANTHROPY
CHARITABLE GIVINGS
• Philantropic Giving
• Book Donations

VOLUNTEERING
• Disney Volunteers
 DISNEY’S CSR PROJECTS
• Get Involve in Conservation
• Disney Friends For Change: Project Green
• Disney Planet Challenge
• Disney Worldwide Conservation Fund
• Recycle Plastic Bags
• The Green Standard
DISNEY’S ENVIRONMENT
SUSTAINABILITY
• Reducing Emissions
• Waste Diversion
• Water Conservation