Telecommunication
Sector
August 2007
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Presentation Plan
6 Growth Avenues
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Presentation Plan
6 Growth Avenues
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Indian Telecom Industry – A Lucrative Option
One of the fastest growing cellular markets in Total telecom subscribers – 225.21 million
the world in terms of number of subscriber (June 2007)
additions – 19.35 million in 3 months (April to
Tele density – 19.86 percent (June 2007)
June 2007)
Number of new mobile subscribers added
Expected to reach total subscriber base of
every month – 7.34 million (June 2007)
about 500 million by 2010 (i.e., more than
one phone for every household) ARPU for GSM – USD 6.6 per month
Annual growth rate of the telecom Telecom equipment market – USD 17,100
subscribers – 47 percent (2006–07) million (2006–07)
More GSM subscribers than fixed-line Handset market – USD 4,750 million (2006–
subscribers 07)
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Telephony services (mobile and basic) and Internet services
dominate the Indian telecom services
The Indian telecom market generated revenues of approximately USD 20 billion in 2006–07. It registered a CAGR of
approximately 22 percent from 2002–03 to 2006–07. The CAGR from 2006–07 to 2009–10 is expected to stabilise at 21
percent. Apart from mobile telephony services, other value-added services are also gaining importance.
50 43
0
2002-03 2003-04 2004-05 2005-06 2006-07 ….. …. 2009-10
The Indian telecom services can be divided predominantly into basic, mobile and Internet services. It also comprises smaller segments,
such as radio paging services, Very Small Aperture Terminals (VSATs), Public Mobile Radio Trunked Services (PMRTS) and Global
Mobile Personal Communications by Satellite (GMPCS).
The growth witnessed in the mobile services and Internet services segments was higher as compared to other services, such as basic
services and radio paging services.
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Private players account for highest subscriber base growth in the
basic telephony services segment
WLL (F)
17%
Basic Services
Basic services include fixed wireline and
wireless in local loop (WLL-fixed). In 2006–
Fixed
07, basic services subscribers exceeded 50 83%
million.
BSNL and MTNL are market leaders in this Market Share* of Basic Service Operators in
segment. India (2005–06)
Although the government-owned BSNL
dominates the segment in terms of 100%
80%
74%
subscriber base and market share, private 80%
players have registered a notable growth. 60%
40%
18%
20% 9% 8% 11%
0%
BSNL MTNL Other Private Players
Mobile services have led to a spectacular growth in the Indian telecom industry. Currently, 12 players are active in this segment. The total
number of wireless subscribers escalated to 185.13 million at the end of June 2007, with a monthly addition of more than 6 million wireless
subscribers. Despite the decreasing ARPU*, the minutes of usage is on a rise, which provides impetus to the mobile services growth in India.
USA 838
Despite a low teledensity of approximately 19 percent, India has
the second highest minutes of usage per month. This offers huge
growth opportunity to telecom companies.
India 461
China 303
Russia 88
0
Q1 2006 Q2 2006 Q3 2006 Q4 2006 Q1 2007
GSM CDMA
* Average Revenues per User
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Number of mobile subscriber will propel the total subscriber base
to 500 million by 2010
250 24
Others
8% Airtel
The state-owned BSNL was the second largest service provider after Bharti 23%
Airtel (23 percent) in the Indian wireless telecom market with a market share of
approximately 19 percent for the year ending March 2007.
BSNL
17% Reliance
Communications
17%
TTSL
9%
* In terms of Subscriber Base ** Includes GSM, CDMA and WLL-F services
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GSM surpasses CDMA in number of additions to subscriber base
CDMA, 27%
GSM, 73%
Market Share GSM* Service Providers (as of Market Share* CDMA Service Providers (as of
quarter ending March 2007) quarter ending March 2007)
Hutch, 22.0%
MTNL, 0.5%
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Various other services emerged by leveraging the telecom
services industry
Radio Paging
PMRTS have not grown to their expected potential GMPCS services were launched in India
in India. The high licence fee leaves a very thin in 1999. These services allow a
margin for services providers; thereby, inhibiting subscriber to communicate from any
its growth. About 31,000 subscribers are currently Other Telecom point on earth through a handheld
availing this service in India from 12 different Services terminal. Moreover, the telephone
operators. number remains unchanged,
irrespective of the subscriber’s location.
5.55
6 4.55
3.64
3.42
The emergence of private players and new technologies have provided a strong 4 3.04
impetus to the growth of Internet and broadband services. The quality and 0.95
2
0.28
penetration of these services have undergone changes, with significant 0.14
1997–98
1998–99
1999–00
2000–01
2001–02
2003–03
2003–04
2004–05
2005–06
2006–07
registered a CAGR of 60 percent for the period 1997–98 to 2006–07.
Market Share of Top Five Internet Service BSNL and MTNL caters to more than two-thirds of Internet subscribers in India.
Providers (as of quarter ending March 2007)
BSNL, 45.2% India had 2.52 million broadband connections at the end of June 2007.
Bharti Airtel,
6.8%
Private players are catching up fast due to increased penetration of Internet and
broadband services in India.
Reliance, MTNL, 19.0%
6.1%
Sify, 8.9%
The telecom market will experience high penetration of Internet services with the
Others, 14.0% support from government policies and introduction of novel technologies in
India.
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Presentation Plan
6 Growth Avenues
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Indian telecom handset market booming along with mobile
services industry
The Indian handset market grew at a phenomenal rate in 2006 Mobile Handsets Market in India: 2004–07
with the sale of approximately 30–35 million handsets. It is
4,750
estimated that by 2011, sales of mobile handsets will reach 5,000
USD Million
Competitive pricing has triggered the growth of coloured 3,000
1,966
handsets, which accounted for 65 percent of the market in 2,000 1,610
2006; whereas, the share of monochrome handsets has
1,000
declined to 35 percent.
0
Mobile phones are available at prices as low as USD 28–35. 2003–04 2004–05 2005–06 2006–07
Sony Ericsson
6% Nokia
53%
LG dominates in the CDMA handsets market with a
LG market share of 60 percent.
11%
Motorola
11%
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Presentation Plan
6 Growth Avenues
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India: An Ideal Destination for Investments in Telecom Sector
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Increasing mobile subscriber numbers and low level of teledensity
offers large opportunities to Indian companies
The telecom subscriber base has witnessed an explosive growth; the additions in year 2006-07 registered a growth of
approximately 47 percent over the previous year.
The subscriber base witnessed a CAGR of 40.4 percent during 2002–03 to 2006–07.
The impressive growth in the subscriber base has resulted in a significant increase in teledensity. In 2006–07, India had a
teledensity of 18.3 percent, as compared to year 2005-06 figure of 12.80 percent, signifying a growth of 43 percent.
250 24
18.3 19.9 20
200
12.8 16
150
9.1 12
225.21
100 7.0
206 8
5.1 140.3
50 98.4 4 Even though the Indian telecom industry has exceeded a
53 76
0 0 subscriber base of 200 million, its teledensity is only 18
2002–03 2003–04 2004–05 2005–06 2006–07 2007–08 (as percent. Thus, the Indian market provides telecom service
of June
2007) providers with a large untapped potential due to the
Telecom Subscriber Base Teledensity
country’s increasing population and its low teledensity. The
government has plans to raise teledensity to 40–45 percent
by 2010; thereby, offering greater growth opportunities for
service providers.
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Presentation Plan
6 Growth Avenues
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Regulatory Framework provides level playing field for all operators
They formulate various policies and pass laws to They undertake various research activities and monitor
regulate the telecom industry in India. the quality of service provided in the Indian telecom
industry. They also provide various recommendations to
improve the status of telecom operations in India.
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Various important regulations and laws have been passed in the
Indian telecom industry post-liberalisation era
16 150
Number of Subscribers
Lowering of ADC 120
12 UASL, Access Deficit Charges (ADC)
Telecom Tariff CPP
(millions)
Order
90
8 ADC makes it mandatory for a service provider at the caller’s
NTP 99 WLL 60 end to share a percent of the revenue earned with the service
4
30 provider at the receiver’s end in long-distance telephony. This
subsidises the infrastructure costs of the service provider
0 0 enabling access at receiver’s end, especially because rental
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 for fixed-line services is low. Revision in the ADC regime is
Cellular Tariff Total Cellular Subscribers
expected to be followed by further tariff reduction in telecom
services.
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Presentation Plan
6 Growth Avenues
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FDI and other M&A activities increasing in number
Major trends in the telecom sector is increasing M&A activity, de-regulation of telecom policies and growing
interest of international investors.
Recent Deals in Telecom Sector The Indian telecom industry has a 74 percent FDI limit in the
telecom services segment.
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Presentation Plan
6 Growth Avenues
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Major Players in different segments of Indian telecom industry
Vodafone
Reliance
Idea
TTSL
Reliance
BSNL
Internet Services Operators
BSNL
CDMA Services Operators
MTNL Reliance
Reliance
TTSL
TTSL
BSNL
Airtel
6 Growth Avenues
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India presents a host of opportunities for telecom companies
Infrastructure
Rural Sharing Managed
Telephony Services
Value-Added
Growth Virtual Private
Services
Avenues Network
WiMax
Enterprise
Telecom
3G Services
To reduce their network deployment costs, many service providers are considering
infrastructure sharing offers the following advantages:
Virtual Private Network is a private data network Improved service quality
that provides connectivity within closed user groups via Increased affordability for customers
public telecommunication infrastructure. Competition is Faster roll out of services in rural and remote areas
likely to heat up in the VPN segment as DoT has Significant reduction in initial set up costs
relaxed the norms for private players. Increased environmental aesthetics
Lower operating costs for service providers
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Emerging technologies – 3G and WiMax to assist in penetration of
telecom services in India
The Indian government plans to auction the spectrum for 3G services by inviting bids from
domestic as well as foreign players, and creating a competitive environment that offers better
services to consumers. Therefore, the 3G spectrum is among the major investment
opportunities and growth drivers of the telecom industry.
The immense potential for 3G is reflected by the 30–40 percent annual growth in Value-
Added Services.
Cell phone manufacturers are striving to develop USD 100 priced 3G handsets for the Indian
market.
India expects to replicate its 2G growth in 3G services.
WiMAX has been one of the most significant developments in wireless communication in the recent
past. Since this mode of communication provides network access in inaccessible locations at a speed
of more than 4 Mbps, it is expected to be a major factor in driving telecom services in India, especially
wireless services. Thus, it will lead to the increased use of telecom services, Internet, value-added
services and enterprise services. WiMAX is expected to accelerate economic growth and assist in
providing better education, healthcare and entertainment services.
It is estimated that India will have 13 million WiMAX subscribers by 2012.
Aircel is the pioneer in WiMAX technology in India.
The state-owned player, BSNL, aims to connect 74,000 villages through WiMAX.
Bharti, Reliance and VSNL have acquired licenses in the 3.3GHz range to utilise the opportunities
offered by this domain.
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Value-Added Services and Rural Telephony holds large market
potential in India
Value-Added Services in India (2006–07)
The VAS industry was worth USD 632 million in
Person to
Application & Game & Data, 7% 2006–07. The industry is estimated to grow by 60
Application to
Others (MMS
percent in 2007–08 and become an USD 1,011
Person SMS,
15% etc.), 3% million opportunity.
Ringtone
Dow nload, 35%
Person to Person
SMS, 40%
The VAS industry is currently focussing on the entertainment sector, such as the Indian film
industry and cricket; however, there is scope for growth in other avenues as utility-based
services, such as location information and mobile transactions.
Teledensity (%)
from the current 2 percent to 25 percent by 2012, rural
telephony will require major investments. This 30
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DISCLAIMER
This presentation has been prepared jointly by the India Brand Equity Foundation (“IBEF”) and
Evalueserve.com Pvt. Ltd., EVALUESERVE (‘authors’).
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This presentation is for information purposes only. While due care has been taken during the compilation of this
presentation to ensure that the information is accurate to the best of the Author’s and IBEF’s knowledge and
belief, the content is not to be construed in any manner whatsoever as a substitute for professional advice.
The Author and IBEF neither recommend or endorse any specific products or services that may have been
mentioned in this presentation and nor do they assume any liability or responsibility for the outcome of
decisions taken as a result of any reliance placed in this presentation.
Neither the Author nor IBEF shall be liable for any direct or indirect damages that may arise due to any act or
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