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Attitude & Job Satisfaction

Training Aids

• What you look for in a job – Exercise

• Case of an employee perceiving that he has been denied
promotion by his Boss.
• Case of dissatisfied employees and their likely behavior. Vice-
loyality-exit-neglect matrix.
• Google Video –
– shaping employee attitude through progressive and employee caring
practices – why is Google amongst most preferred employer?
– Which of the needs from your list are getting met in this video?
• What is ‘attitude’.

• Whether your ‘job satisfaction’ shape ‘your attitude’ and subsequently

your behaviour?
How an employee likely to behave when she is dissatisfied with her job?

• What are the factors that cause job satisfaction or job dissatisfaction?

• Does the Boss or Manager contribute to job satisfaction of the employee?

• Meaning of following?
– Job satisfaction
– Job involvement
– Organizational commitment.
– Employee engagement

– Cognitive dissonance.
Job satisfaction, organizational
commitment, employee engagement
• Job satisfaction – a positive feeling about one’s job
resulting from an evaluation of its charecterstics.
• Job involvement – The degree to which a person
identifies with a job, actively participates in it, and
considers performance to self worth.
• Organizational commitment – The degree to which an
employee identifies with a particular organization and
its goals and wishes to matain membership in the
• Employee engagement – An individual’s involvement
with, satisfaction with, and enthusiasm for the work
he or she does.
Consequence of job dissatisfaction?
• Absenteeism?
• Customer satisfaction?
• Workplace deviance?
• Employee attrition or turnover?
• Your dream company?
• What you look for in the dream company?
• Suppose, you do not get what you are looking
for, what would be your attitude towards the
Scenario – Exit-Voice-Loyality-Neglect?

You passed out from IBS Mumbai and currently working with Google for
last three years as Executive. You are expecting a promotion to the level
of Asst Manager. Bu, your Department Head has promoted one of your
colleagues, Salim as Asst Maanger.
You believe that you deserve the promotion and have been denied the
How will you react to the situation?
Expressing dissatisfaction
Employee dissatisfaction can be expressed in a number of ways.
Rather than quit, employees can complain, insubordinate, steal
orgn property, etc.


Destructive Constructive


with Object
Mass Classical
Communication Conditioning

Attitudes Operant

Neighbourhood Vicarious Learning

Family & Peer


Formation of Attitudes
Attitudes, Indifference, and Ambivalence

Attitudes vary in a number

of important ways
– Valence (positive or
– Intensity
– Strength
– Accessibility
– Basis
Components of Work Attitudes

Affective Component
Emotional or feeling

Cognitive Component Work Attitudes

Opinion or belief Negative / Positive

Behavioral Component
Intention to behave
in a certain way
towards someone or something
Values across cultures
• Managers must become capable of working with people across
different cultures.

• Because values differ across cultures, an understanding of these

differences should be helpful in explaining and predicting
behaviour of employees from different countries.

• Geert Hofstede surveyed 1,16,000 IBM employees in 40

countries in their work related values – found managers and
employees vary on 5 value dimensions of national culture.

1. Power Distance: The degree to which people in a country

accept that power in institutions and organizations is distributed
unequally/ relatively equal (low power distance) to extremely
unequal (high power distance)