Identify Develop
Customers Product
Discover Optimize
Customers’ needs product Design
Comfortable Fits right (not Room for toes Shoe length Inches Ruler
too
tight/loose) Conforms to Shoe width/ Inches Ruler
foot height/curvature
Dimension
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B. QFD BASED STRATEGY
1. QUALITY TARGET (ELEMEN 6)
2. COMPETITIVE ANALYSES AND SELLING
FEATURES (ELEMEN 3, 4, 7)
3. PRODUCT-PROCESS ALTERNATIVES AND
BOTTLENECK IDENTIFICATION AND
ENGINEERING (ELEMEN 5, 8)
1 Quality 2 Characteristics
characteristics Values comparison
Our company’s Our s
Current position Competitor’s
Quality Deployment
characteristics
Demand
Quality
4
selling features
Quality
(Correlating characteristics
values and device)
Targeted cost for each device Targeted Cost
EARLY IDENTIFICATION :