Introduction to Hospitality ICD-10-CM/PCS Coding: A Management, Map to Success Fifth Edition by Pearson Education, Inc. Lorraine John R. Walker M. Papazian-Boyce All Rights Reserved. Chapter Objectives
• After reading and studying this chapter,
the students should be able to do the following: 1. Define a special event. 2. Describe what event planners do. 3. Classify special events.
the students should be able to do the following: 4. Outline the skills and abilities required for event management. 5. Identify the main professional organizations and associations involved with the special event industry.
Introduction to Hospitality ICD-10-CM/PCS Coding: A Management, Map to Success Fifth Edition by Pearson Education, Inc. Lorraine John R. Walker M. Papazian-Boyce All Rights Reserved. What Event Planners Do
• The forecast for event planners includes
a growing demand for current and future employment opportunities. • The title “event planner” was first introduced at hotels and convention centers.
planning an event, from start to finish. • This includes setting the date and location, advertising the event, and providing refreshments or arranging catering services, speakers, or entertainment.
Introduction to Hospitality ICD-10-CM/PCS Coding: A Management, Map to Success Fifth Edition by Pearson Education, Inc. Lorraine John R. Walker M. Papazian-Boyce All Rights Reserved. Event Management
• Things do not just happen by
themselves; it takes a great deal of preparation to stage a successful event. • To hold a successful event, the organizer should have a vision and leader/manager skills in the following key result areas: marketing, financial, operational, and legal.
proposal are to find out as much as possible about the event, what went wrong or right at the last event, writing a proposal, and formalizing the numbers (a pro-forma invoice).
Introduction to Hospitality ICD-10-CM/PCS Coding: A Management, Map to Success Fifth Edition by Pearson Education, Inc. Lorraine John R. Walker M. Papazian-Boyce All Rights Reserved. The Event-Planning Process
• The first stage of event planning is to
answer the following simple questions: – Why should a special event be held? – Who should hold it? – Where should it be held? – What should be the focus of the event? – What outcomes are expected?
creativity and the implementation of new ideas that support the objectives of the special event. • Planning, the third stage in the event- planning process, is often led by the budget determined for the event.
contracting out services and arranging all other activities that will become part of the event. • The event manager engages in the process of coordinating the event as it unfolds.
decision-making skills and abilities as the event progresses. • Coordination also relates to the human resource aspect of the special event. • Event managers are leaders who, through example, motivate others.
Introduction to Hospitality ICD-10-CM/PCS Coding: A Management, Map to Success Fifth Edition by Pearson Education, Inc. Lorraine John R. Walker M. Papazian-Boyce All Rights Reserved. Classification of Special Events
• The special events industry has been
divided up into the following classifications: – Corporate events (seminars, workshops, meetings, conferences) – Association events (conventions, trade shows, meetings) – Charity balls and fund-raising events
divided up into the following classifications: – Social functions (weddings, engagement parties, holiday functions). – Fairs and festivals – Concerts, sporting events, and Mega Sporting Events (Olympics, SuperBowl, World Cup, etc.)
Introduction to Hospitality ICD-10-CM/PCS Coding: A Management, Map to Success Fifth Edition by Pearson Education, Inc. Lorraine John R. Walker M. Papazian-Boyce All Rights Reserved. Special Event Organizations
their members with help in creating a business plan and other forms of consultation. • Job banks and referral services are even provided by some associations.
Introduction to Hospitality ICD-10-CM/PCS Coding: A Management, Map to Success Fifth Edition by Pearson Education, Inc. Lorraine John R. Walker M. Papazian-Boyce All Rights Reserved. International Festivals and Events Association • The International Festivals & Events Association (IFEA) has provided fund- raising and modern developmental ideas to the special events industry for 60 years to enhance the level of festival management training and performance with a Certified Festival & Event Executive (CFEE).
Introduction to Hospitality ICD-10-CM/PCS Coding: A Management, Map to Success Fifth Edition by Pearson Education, Inc. Lorraine John R. Walker M. Papazian-Boyce All Rights Reserved. Meeting Professionals International (MPI) • MPI is a Dallas-based association with nearly 18,500 members. • MPI believes that “as the global authority and resource for the $102.3 billion meeting and event industry.
Introduction to Hospitality ICD-10-CM/PCS Coding: A Management, Map to Success Fifth Edition by Pearson Education, Inc. Lorraine John R. Walker M. Papazian-Boyce All Rights Reserved. Meeting Professionals International • MPI empowers meeting professionals to increase their strategic value through education, clearly defined career pathways, and business growth opportunities.”
Introduction to Hospitality ICD-10-CM/PCS Coding: A Management, Map to Success Fifth Edition by Pearson Education, Inc. Lorraine John R. Walker M. Papazian-Boyce All Rights Reserved. Hospitality Sales and Marketing Association International • Hospitality Sales and Marketing Association International (HSMAI) is the largest and most active travel industry sales and marketing membership organization in the world.
Introduction to Hospitality ICD-10-CM/PCS Coding: A Management, Map to Success Fifth Edition by Pearson Education, Inc. Lorraine John R. Walker M. Papazian-Boyce All Rights Reserved. Local Convention and Visitor’s Bureaus • A CVB is a not-for-profit organization that is located in almost every city in the United States and Canada. • The CVB is an organization with the purpose of promoting tourism, meetings, and related business for their city.
Introduction to Hospitality ICD-10-CM/PCS Coding: A Management, Map to Success Fifth Edition by Pearson Education, Inc. Lorraine John R. Walker M. Papazian-Boyce All Rights Reserved. Sustainability in Special Events
• Britain has recently developed a system
of standards for event management, which highlights policies and procedures necessary to implement sustainability.
implementation of practices and procedures that help conserve both the natural environment and the special event space. • Sustainable event tourism not only provides environmental advantages, but financial returns as well.
incorporating sustainable programs into their business plans can expect to see the greatest return on investment as a result of cost reduction, revenue increase, etc.
Introduction to Hospitality ICD-10-CM/PCS Coding: A Management, Map to Success Fifth Edition by Pearson Education, Inc. Lorraine John R. Walker M. Papazian-Boyce All Rights Reserved. The Special Events Job Market
• As with any career, an “experience
ladder” must be climbed. • A recommended ladder will include: – F & B (culinary and banquets) – Front desk agent (guest service skills) – Banquet manager or convention service coordinator – A sales position or meeting manager
– Catering sales where you learn to negotiate with vendors – Convention services manager and then into either sales consultant – Production company manager or destination manager.
Introduction to Hospitality ICD-10-CM/PCS Coding: A Management, Map to Success Fifth Edition by Pearson Education, Inc. Lorraine John R. Walker M. Papazian-Boyce All Rights Reserved. Trends in the Special Events Industry • Some of the trends in the special events industry are providing multiscreen event experiences, creating personalized special events for clientele, embracing integrated special event technologies, incorporating green events, and the role of the event coordinator changing into a multi- media presenter.
Introduction to Hospitality ICD-10-CM/PCS Coding: A Management, Map to Success Fifth Edition by Pearson Education, Inc. Lorraine John R. Walker M. Papazian-Boyce All Rights Reserved.