Anda di halaman 1dari 8


Brijesh Kumar Singh

 To study the supply chain management in pharma
 To know the effectiveness of supply chain
management in pharma industry.
 To study market share of various pharma industries
in Chandigarh region.
 To know that demand of which industry is more.
 To know what are the various problems faced while
dealing with distributions and manufacturers.
 To identify the impact of supply chain management in
pharma industry on the consumer purchase
 To know which supply chain management is
appropriate and cost effective.
 Research design tells us about tools and techniques are used to find the result in a better way.
 For this on the “supply chain management in pharma industry” we are going for the descriptive
research and exploratory research which is mainly based on primary data.
 In this research type we explore the ideas. It could conduct a study of secondary source if information
is not available. Get expert opinions or resort to case study analysis.
 It is used to describe marketing phenomenon while trying to determine the association among
variable. Mainly in this research we used to primary data. The research objective in this type of
research is generally describing the characteristic of a consumer segment
 In this project we use both primary as well as secondary data but mainly research is based on the
 In this we use convenience sampling method and stratified random sampling method.
 Observational method
 Survey method
 For this project we are going for survey method (questionnaire method).
 In this we will fill up questionnaire forms from various pharma industries people which give the results
for the preoject.Questions are going to be open ended and close ended as per the requirement of the
information.Questions formed by me will be easily understandable and clear to every one about their
 Sample size for the research project will be 100 respondents.
 Indian Pharma R&D has several scientific- techno-economic advantages that by far
outweigh the few inherent weaknesses.
 The opportunities are appealing and attractive and the threats manageable. Thus if the
proper policy support and direction is given, the industry can carve out a niche for itself
in the global market place.
 Supply chain management pharma industry is very effective as sequence of activities is
being followed from manufactured to retailers (hospitals).
 Demand for pharma industry of growing day by day due to growing needs of
 Problems like in delivery are faced by chemists while dealing with manufacturers or
 60% of the Store keepers opted for truck, 15% opted for train and plane, 10% o other
 56% opted for just in time, 23% opted for RE-ORDER, 14% for EOQ, and 7% for
 69% opted for FIFO, 15% opted for LIFO, 10% for EOQ, and 6% for others.
 By seeing the above data, we can say that 4% of the medical store owners thinks that
their channels are not beneficial while most of them think that their channels are
 Though lots of things were taken care of while conducting
the survey to make the research
 A fair one, yet some of the things acted as hindrance, the
major ones beings as follows:-
 Sample size is small; it may not give the true and clear
picture of the whole pharma industry.
 Sample area chosen by researcher is Chandigarh, thus
the respondents are only from the area of Chandigarh.
 Some of the chemists were reluctant to give information
regarding their sales and thus provided vague data.
 The attitude of few respondents was casual so the data
gathered from them may not be much authentic.
 Due to large inflow of customer some chemists were too
busy to provide much information.
 The following factors are required to consider:-
 Service of RANBAXY & CIPLAshould be improved in case of
repairing of its misleaders and glow sign board which are out of
order in an outlet up to level that it is parallel or even better than
the competitor.
 The company should supply its glow signboard, banners, etc as
an advertisement media to the retailers of rural areas, which will
as usual become sale promotion tool for them.
 The commitment of supplying gift items or incentive should be
carried out on or before the scheduled time.
 The company should follow a required inventory management
system so that average stock can be regularized and balanced
in peak season.
 The company should think about the immediate replacement of
damaged or breakage products.
 6 Effective and impressive slogans should be used.
 7. Company has to adopt strategy like free medical camp.
 The pharmaceutical supply chain used to be seen as a
tool to supply products to market in an effective way,
where the emphasis was on security of supply. Recent
changes in the operating environment mean that
companies are revisiting the component of their supply
chains and identifying ways of extracting additional
benefits from them.
 In this sector in particular, the supply chain of interest is
not simply the physical processes of conversion and
distribution of materials. Equally important is the” value-
chain” perspective of managing the innovation and
development through to capacity and production planning.
There are still several exciting research challenges in this
value-chain, of which the process engineering/process
system engineering community are well placed to
 Encyclopedia on supply chain management

 W.J.Hop and M.L. Spearman. Factory physics: foundations of manufacturing management. Irwin, McGraw- hill, 1996.
 N. viswanadham. Analysis of manufacturing Enterprises. Kluwer Academic publishers.
 Sridhar tayur. Ram Ganeshan, Michael Magazine (editors). Quantitative Models for supply chain management. Kluwer
Academic publishers, 1999.
 R.B Handfied and E.L. Nochols, Jr. introduction to supply chain management. Prentice Hall, 1999.
 N. Viswanadhan and Y. Narahari performance Modeling of Automated manufacturing systems. Prentice Hall of India,
 Sunil chopra and peter meidel. Supply chain management: strategy, planning, and Operation, Prentice Hall of India, 1002.
 Jeremy F. Shapiro. Modeling the supply chain. Duxbury Learning 2001.
 Oliver e. Williamson, outsourcing: transaction cost economics and supply chain management.
 Thomas Y. Choi, Zhaohui, triads in supply networks: theorizing buyer & supplier e relationships.
 Mark pagell, Zhaohui, building a more complete theory of sustainable supply chain management using case studies of 10
 Stephen p. Xun, on social network analysis in a supply chain context