Research Methods

Chapter 5

Dian Indri, SE.,M.Si

 What is Research?
 Research:
Is a systematic, organized effot to investigate problems
and answer questions
1. Applied research  solve specific problem
2. Pure research  improve phenomena
 Goal of Research
1. Description of phenomena
2. Discovery of relationships
3. Explanation of phenomena
4. Prediction of future events
5. Influence over events (and control)

Dian Indri, SE.,M.Si

 Project Design
1. First and crucial  problem definition
2. Determination of Project Scope  cost
benefit
3. Defining the population
4. Specifying information needs
5. Selecting data collection methods
6. Budgeting

Dian Indri, SE.,M.Si

 Primary and Secondary Data
Primary Secondary
 Phenomena  Classification problem
 Questionnaire  Secondary data
 Expensive  Cheap
 Long time  Short time/quickly

Dian Indri, SE.,M.Si

 Validity
 Research data needs validity and reliability
(Cooper dan Schindler, 2001).
 Validity  to know that the instrument can
measure the real things
 Validity indicator  faktor loading > 0,4 dan
Eigenvalue > 1 (Hair et al., 1998).

Dian Indri, SE.,M.Si

 Reliability
 Consistency measurement
 Reliability indicator  Cronbach Alpha >
0,6 (Hair et al., 1998).

Dian Indri, SE.,M.Si

 Data Collection Methods
Survey
 Experiments
 Population
 Sample

 The Research InstrumentSecuring

1. Respondent Cooperation
2. Securing Valid and Reliable Responses

Data Analysis and Report Preparation

Dian Indri, SE.,M.Si