Tania Cook
Tania.cook195@myci.csuci.edu
• Fredrick Herzberg
– Regarded as one of the great original thinkers in
management and motivational theory
– Herzberg's motivation and hygiene factor
How Great Leaders Inspire Action
• Herzberg's research identified that true
motivators were other completely different
factors, notably:
• Achievement
• Recognition
• Work itself
• Responsibility
• Advancement
How Great Leaders Inspire Action
• 8 Steps to Motivate Employees to enhance
employee engagement in your company:
– Select employees who are predisposed to
engagement.
– Provide training opportunities.
– Provide mechanisms for self-checking work and
receiving feedback.
– Provide opportunities for recognition/appreciation.
– Address problems quickly.
– Conduct regular employee surveys.
– Create communication opportunities with senior
executives.
– Remember that it is an on-going process.
How Great Leaders Inspire Action
• Herzberg's 'hygiene' needs in the workplace
are:
– policy
– relationship with supervisor
– work conditions
– salary
– company car
– status
– security
– relationship with subordinates
– personal life
How Great Leaders Inspire Action
How Great Leaders Inspire Action
• Jon Gordon
– Believes motivational speeches don't work
for today's employees