 Tea is an aromatic beverage commonly prepared by

pouring hot or boiling water over cured leaves of

the Camellia sinensis, an evergreen shrub (bush) native to
Asia.

 After water, it is the most widely consumed drink in the

world.

 Tea packaging
1. Tea bags
2. Loose tea
3.Compressed tea
4. Instant tea
5. Bottled and canned tea
 The history of tea garden in Bangladesh started in 1840,the
first commercial tea garden of Bangladesh established in
1857. Bangladesh is now one of the large tea producing
country of the world.

 This country 172 commercial tea gardens and some of

them are world famous for production of quality tea.

 It is the second largest export product of the country. It

contributes 1 percent to the national GDP.

 Mainly, tea is producing in Sylhet, Habiganj, Maulvi Bazar,

Chittagong and Panchagarh.
 Different Categories of Tea management:
One sixty three (163) tea estates are managed
by five different categories of managements in
Bangladesh which is as follows:-

(i)Sterling Companies
(ii) National Tea Company
(iii) Bangladesh Tea Board
(iv) Bangladeshi Private Limited Companies
(v) Bangladeshi Proprietors
 Offering a cup of tea is a common courtesy
to a guest in Bangladeshi culture.
 A health conscious consumer thinks of having
green tea while an overweight person too
can consider drinking green tea to lose
weight. A person who has caught a cold feels
a ginger or turmeric tea would be the
remedy.
 An executive wants a cup of premium black
tea when s/he is stressed after a long
meeting.
 lifestyles have changed. People do not have adequate time
to make a cup of people getting engaged in multi-tasking.

 To retain these consumers, tea growers shifted to the tea

bag culture from loose tea.

 “In the past, people used to drink normal black tea. But
now, they are not satisfied with the normal tea and moved
to organic and value added products, concerned about
their health benefits and taste,” SM Didarul Hasan, senior
manager (marketing ) of MM Ispahani Limited, told the
Dhaka Tribune.
 “Tea is considered the second best drink after
water. In selecting a tea brand, consumers
mostly consider health benefits, as they are now
more interested in green and organic tea instead
of caffeinated drink,” said Asma ul Roxana
Sylvia, head of operations of Kazi & Kazi Tea.

 Ginger Tea, Tulsi Tea, Medley Tea, Orthodox

Black Tea, First Flush Tea, Green Tea, Orthodox
Green Tea, Jasmine Green Tea and White Tea are
among the many value added tea products.
 Wayfair Bangladesh Limited started Its
Journey at 1994.

Company Mission: Your product, Our

mission.

Brand: DEEEPER

For Everyone
For Everything
For Everywhere
Enjoy Living
Have Fun

Work Hard

Work Together

Make a History
TEA.
 Bangladesh became a net
importer of tea after ranking as
the world’s fifth-largest
Exporter in 1990s, due to a big
increase in domestic
consumption.
 The demand for Tea is the
reason.
 In 2017 Bangladesh Produces 78.95 million Kg Tea.
 In 2016 Bangladesh Produces 85.05 million Kg Tea.

So, Production Reduced 7.17%.

On the other Hand, In 2017 Bangladesh Imported Around 8

million Kg Tea. Where Bangladesh Exported .54 million KG.

Domestic demand for tea= Production+ Import- Export. That

is 85.05 million-KG+8 million-KG-.5million.

In 2017 the total demand for tea was 92.55 million Kg,

Its market price was 2138 Crore Taka (Average price per
Kg 231.19 taka Collected from Bangladesh Tea Association).
 Urbanization and improved standard of living in the
country.

 Better distribution as a result of the improved road

communication network.

 Better marketing and promotional techniques ensuring of

high level of consistency and/quality of the product.

 Re entry of multinational companies in the branded tea

market and Removal of price control Which presented
better /quality teas reaching the branded market.

 largest tea multinational company entered the branded

Tea market in Banladesh.
From 2016 to 2017 demand for tea, that
produced in Bangladesh increased 11.71%.

 Total production in 2016 was 1633, and in

2017 that was 1813.

So, demand for tea in Bangladesh Increasing

every year.
The demand of organic and value added tea is increasing
around the world, which opens a new avenue for Bangladeshi
producers. European Union, US, Middle East and China are
the potential markets for Bangladesh

“In selecting a tea brand from export markets, retailers are

choosing a country where they get organic and premium
quality tea. We are producing customized organic and
premium tea considering that demand,” said Sylvia.

Kazi & Kazi is the first and only internationally certified

organic tea brand in Bangladesh.
 Duncan
Finlay
HRC
Ispahani
Zareen(Ispahani)
Lipton Tata
Lipton Yellow label
Shawwallace

This are the major Brands competing for our target

customers.
 Duncan 6% Shawwalla
ce, 2%
Lipton
Finlay 64% Yellow Duncan ,
label, 68% 6%
Finlay,
HRC 20% 64%
HRC,
20%
Ispahani 97% Lipton
Tata, 96% Ispahani,
Zareen(Ispahani) 92% 97%

Lipton Tata 96%

Lipton Yellow Zareen(Is
pahani),
label 68% 92%

Shawwallace 2%
 SOLD AT TEA STALL
Brook bond red
label 12.20%
Brook bond
red label
Finlay 6.20% 10% Finlay
5%
Others
18%
Ispahani 34.70%
Ispahani
zareen
Ispahani
Lipton Taaza 25.70% 17%
29%
Lipton
Taaza
Ispahani zareen 20.20% 21%

Others 21.20%
Based on the market demand and our estimation we
definitely can say that our product has a great potentiality.
If we can continue to keep our quality our products
demand will increase.

Currently we are producing only one product, but we are

planning on expansion and adding a range of quality
chocolate in near future.
 Now, different companies are trying to
increase its value added products like cold
tea, ice tea, lemon tea etc.

 so that tea can be a supplements as like cold

drinks.

 Our goal is trying to convince 16 crore

customer at least once they should try
DEEEPER Tea.
https://www.academia.edu/15087532/Tea_Market_Of_Bang
ladesh
https://www.dhakatribune.com/business/2018/02/20/valu
e-addition-bright-future-tea-industry/
https://en.wikipedia.org/wiki/Tea#Packaging
http://research.bips.org.bd/article/opportunities-and-
challenges-of-tea-industry-in-bangladesh
http://www.soeagra.com/ijert/vol3/10ijert.pdf