TECHNOLOGICAL
NEGOTIATION
212031_33
STEP 4 - IDENTIFY DIFFERENT OPTIONS
TO SOLVE THE PROBLEM
PRESENTED BY:
SINDY YUREINNY RODRIGUEZ NIEVES
CODE: 1.115.739.273
PRESENTED TO:
KARLA NATHALIA TRIANA
The cost approach methods: Is that which calls the future use of technology and
assumes that this value will be the future performance of the technology.
The market approach method: This method estimates the market price based on
another technology that has already been marketed previously.
The income approach method: This method considers the sum of the current cash
values, determines the value of the technology according to its viability creating
expected benefits.
Method of real options: Incorporates the financial concept of options in technology
valuation, and as options are not considered as an obligation but a right, investors have
the opportunity to correct their decision according to future environment.
2.2 According to The evolution of negotiations of intangible assets
apart from industrial property protection in biotechnology reading,
answer the following:
(PIXAR) of Walt Disney: Once again an overvaluation of goodwill was observed and
intangible assets were underestimated.
The author defines goodwill as the intangible value derived from factors such as:
customers, efficiency, organization, credits, prestige, experience and the position
of the company or business before third parties, a good location, assets or good
quality services, good relations with workers among others; which are
fundamental for the attainment of new clients, among others; This gives the
company an advantageous position in relation to its competitors.
According to Real Option Valuation of Product Innovation
reading, answer the following:
Black-Scholes Model
The Black Scholes model is used to establish prices in value-to-pay shares of financial assets, it is
based on the stochastic process, within this model you can find a series of conditions within
which you can find: No dividend payments are made during the validity of the option, the
option can only be exercised at maturity and there are no effects of early exercise, the interest
rate remains constant during the life of the option.
Binomial Tree Model
This model was popularized by Cox, Ross and Rubistein in 1979. It is based on the argument of
the replicating portfolio, where its actions follow a strictly multiplicative binomial tree, in this
model the price can have only two movements that are ascending or descending, which it is a
constant proportion of the price, the size of the movements up and down (u and d) is a
constant proportion of the price of the shares. This implies a constant variation in the
movements of the share price. The underlying price of the shares follows a stationary
multiplicative binomial process during the successive periods described in the following graph.
BIBLIOGRAPHY
(Pages 125 to 126: 2.2. Previous research on technology valuation) Baek, D., Sul, W., Hong, K.,
and Kim, H. (March 1, 2007) A technology valuation model to support technology transfer
negotiations. R&D Management. Retrieved
from:http://bibliotecavirtual.unad.edu.co:2051/login.aspx?direct=true&db=buh&AN=32100351&lan
g=es&site=eds-live