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Oleh
Andre Pratama
Guanwan Hutomo
Mhd. Rahman
Raja Reno Setiawan
Rizki Afrika
PENGERTIAN CVP
Keterangan:
BEP (unit) = titik impas dalam unit P = harga jual per unit (price)
FC = jumlah biaya tetap (fixed cost) VC = biaya variabel per unit
(variable cost)
Margin Kontribusi
Margin kontribusi adalah selisih antara penjualan dan biaya
variabel dari suatu produk atau jasa. Yaitu jumlah uang yang
tersedia untuk menutupi biaya tetap dan menghasilkan laba.
Margin kontribusi merupakan suatu alat ukur internal yang
penting dalam pengambilan keputusan manajemen.
(𝑅𝑒𝑣𝑒𝑛𝑢𝑒 −𝑉𝐶)
𝑀𝑎𝑟𝑔𝑖𝑛 𝐾𝑜𝑛𝑡𝑟𝑖𝑏𝑢𝑠𝑖 % =
𝑅𝑒𝑣𝑒𝑛𝑢𝑒
PRESTIGE TELEPHONE SERVICES
A Case Analysis of
Prestige Telephone Co:
Data Servicing
What’s the point ?
Brief History/Appraisal
Break Even
Pricing and Strategy Changes
Suggestions for Accounting
Operations
Question 1
Appraise the results of operations of Prestige Data Services. Is
the subsidiary really a problem to Prestige Telephone
Company?
Not a Problem
Contribution Margin
197
Commercial
Hours
Fixed and Variable Costs
VARIABLE
Power 1,803.00
Salaries Operations 30,264.00
Materials 10,317.00
Sales Promotion 8,083.00
TC = FC + VC Price 2 400
VC 139,80
TR = (P1 x H1) + (P2 x H2) Hours 1 X
TC = FC + {(VC x H1)+(VC x H2) Hours 2 205
0 = (800*X) + (400*205) – [183.256 +
{(139,8*X)+(139,8*205)}]
0 = 800X + 82.000 – [183.256 + 139,8X + 28.659]
0 = 660,2X – 129.915
X= 129.915/660,2
X= 196,78 197 Hours
Question 3
Estimate the effect of income of each of the options Rowe has
suggested if Bradley estimates as follows:
a. Increasing the price to commercial to $1,000 per hour would
reduce demand by 30%.
b. Reducing the price to commercial to $600 per hour would
increase demand by 30%.
c. Increased promotion would increase sales by up to 30%. Bradley
is unsure how much promotion this would take. (how much
could be spent and still leave Prestige Data Services with no
reported loss each month if commercial hours were increased
30%?)
d. Reducing operations to 16 hours on weekdays and eight hours
on Saturday would result in a loss of 20% of commercial revenue
hours.
Increase price to commercial customers to
1,000 per hour. Demand reduced by 30%.
Increase Price to commercial user to $1000 per hour
30% reduce in demand for commercial users
January February March Total Qtr
Revenues
Intercompany Sales $ 82,400.00 $ 72,400.00 $ 89,200.00 $ 244,000.00
Commercial Hours 86 95 97 278
Commercial Sales $ 86,000.00 $ 95,000.00 $ 97,000.00 $ 278,000.00
Other $ 9,241.00 $ 9,184.00 $ 12,685.00 $ 31,110.00
Total Revenue $ 177,641.00 $ 176,584.00 $ 198,885.00 $ 553,110.00
Costs
Variable Costs $ 42,663.06 $ 40,654.10 $ 44,735.29 $ 128,052.46
Fixed Costs $ 183,444.00 $ 183,379.00 $ 183,256.00 $ 550,079.00
Total Costs $ 226,107.06 $ 224,033.10 $ 227,991.29 $ 678,131.46
Costs
Variable Costs $ 53,474.94 $ 52,585.20 $ 56,338.51 $ 162,398.64
Fixed Costs $ 183,444.00 $ 183,379.00 $ 183,256.00 $ 550,079.00
Total Costs $ 236,918.94 $ 235,964.20 $ 239,594.51 $ 712,477.64
Costs
Variable Costs $ 45.565,94 $ 45.546,20 $ 48.255,51 $ 139.367,64
Promotion $ 7.909,00 $ 7.039,00 $ 8.083,00 $ 23.031,00
Increase promotion no no $ 6.290,49 $ 6.290,49
Fixed Costs $ 183.444,00 $ 183.379,00 $ 183.256,00 $ 550.079,00
Total Costs $ 236.918,94 $ 235.964,20 $ 245.885,00 $ 718.768,13
Costs
Variable Costs $ 48,069.00 $ 46,546.00 $ 50,467.00 $ 145,082.00
New Variable Costs $ 33,047.44 $ 32,000.38 $ 34,696.06 $ 99,743.88
Fixed Costs $ 183,444.00 $ 183,379.00 $ 183,256.00 $ 550,079.00
Total Costs $ 216,491.44 $ 215,379.38 $ 217,952.06 $ 649,822.88