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COMPANY PROFILE

HISTORY
Gardenia was founded in PRODUCT/SERVICE
1978 by Horatio “Sye”
Slocumm, who opened an
OFFERING
MISSION
in-store bakery in
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Singapore. In 1997,
Gardenia entered the 2 PRIMARY TARGET
PROFILE
Philippine bread market. VISION

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MACRO-ENVIRONMENT FACTORS

ECONOMIC POLITICAL AND SOCIO-CULTURAL DEMOGRAPHIC TECHNOLOGICAL


LEGAL FACTORS FACTORS
FACTORS FACTORS FACTORS

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• Consumers choose 
• September to live in smaller
Expanding middle class  Self-Check counters
• R.A. 11035 driving increased
inflation rate “Balik Scientist households demand for products
using RFID in
is at 6.7% Act” • Filipinos are and services supermarkets
• Foreign increasingly
• R.A. 11052
looking for
 The Philippines’  Robotic Process
Exchange is “Philippine Food economic growth sets
convenience and Automation – Rule-
currently at Technology Act” Social Class B and C to
accessibility. based Robots
$1 = Php 54 • A.O.13 Series rapidly expand.
• Rising Income and
• Rising cost of 2018 busier life style of  The Philippine  Electromobility: Use
Diesel for the Filipinos are driving Employment rate of Electric Trucks in
past 6 weeks high demands for stands at 94.6% as of
Delivery
convenience or July 2018
packaged foods
PRIMARY TARGET
Competitor Analysis
PROFILE
INDUSTRY PARTICIPANTS
Current Distribution Structure of Gardenia Bakeries Philippines,
Incorporated for Pocket Sandwich

Merchant Wholesale Mom’s & Pop’s


Distributors

Gardenia Bakeries
Hypermarkets End Consumers
Philippines Inc.
Supermarkets

Key Accounts Community


Groceries

Convenience Stores

Major Drug Stores