Vision
Defining the Organization’s Mission:
An organization’s mission is an overall goal of
the organization that provides a sense of
direction and a guide to decision making for all
levels of management. One study categorized
four approaches to setting organizational
missions:
Targeting.
Common enemy.
Role model.
Internal transformation
Contents of Mission Format:
Company
resources Personal ambitions, Shared
strength business values and
weakness, philosophies, and company
competitive ethical principles of culture
capabilities key executives