Introducing

Symantec Endpoint Protection

Small Business Edition 2013

Enablement Presentation
Aaron Hanson
Product Marketing Manager

1
Objectives
3-Key Areas for SEP SBE 2013 Launch

Offering Opportunity Enablement

• Position • Differentiate • Tools

• Trial • Maximise • Learning
• Subscribe • Accelerate • Collaboration

2
How to Position
Symantec Endpoint Protection
Small Business Edition 2013

3
What’s Changing in SMB Endpoint Protection
Pre-October 1st Post-October 1st
Symantec Endpoint Protection
Small Business Edition 2013
On premise
Symantec Endpoint
Protection (SBE)

Subscribe Choose

Cloud On
Symantec Endpoint Cloud
Protection.cloud premise

4
Threats stop business. We stop threats.
Campaign Theme & Product Messaging

5
 Threats Increase Across All Fronts

Threat Landscape
• Malware Attacks up by 81%
• Web Attacks up by 36%
• Malware Variants up by 41%
Source: Symantec Internet Security Threat Report 2011

SMB impact
• SMB threats doubled 2011 and 2012*
• 73% of SMBs targeted by cyber attacks
• Average annual cost $188,000
Source: Symantec Intelligence Report, June 2012*
Symantec Internet Security Threat Report 2010

6
A virus can destroy your business
in minutes. We can protect it just
as fast.

Symantec Endpoint Protection

Small Business Edition 2013

• Simple, fast and effective

• Set up in just minutes
• Cloud-ready when you are

7
Key Features & Differentials
Features Details
Management Choice Cloud-managed service or on-premise management option.

Virus and Malware Protection Blocks viruses, spyware, Trojan horses, worms, bots and root kits.

Firewall Security Defends against hackers with a quiet two-way firewall.

Web Browser Security Identifies unsafe and dangerous websites in search results
Guards against malware attacks that exploit vulnerabilities in
Generic Exploit Blocking applications that interact over the internet.

Easy Setup and Management Simple setup in minutes with a web-based management console.

Ability to detect and protect against harmful files from USB storage
USB Device Control devices. Cloud-managed service only.
Protection of computers and tablets running Windows 8.* (Cloud only)
Windows 8 and MAC MAC (on premise only)
Better bandwidth optimization when accessing security updates. Cloud-
Local Update Service managed service only.
On-premise management application is enabled to be integrated with
RMM - Enabled leading RMM tools, including Kaseya, Level Platforms, and LabTech.
Partner Management Console Cloud-managed service can be managed through PMC.

Subscription-based Pricing A single subscription covers either management choice.

8
* Dependent on Microsoft Windows 8 and Windows Server 2012 release timelines. Not all protection features available in Windows 8 browsing.
 Symantec Security Products Comparison
Symantec™ Endpoint
Symantec™
Protection Small
Endpoint
Feature Business Edition
Protection
More than 250
2013 NEW!
Less than 250
employees
employees
Management flexibility ●
Antivirus, antimalware ● ●
Desktop firewall/generic exploit blocking ● ●
Insight/SONAR ● ●
Manage security and reporting for multiple devices from single console ● ●
Protection for MAC OS X ● ●1
Protection for servers, laptops, and desktops ● ●
Protection for Linux® ●
Enhanced features for virtual infrastructure ●
USB device control ●2
Full device and app control ●
Windows 8 support ●3
Integration with Partner Management Console ●4
RMM-enabled ● ●5
1. MAC OSX support is available in SEP SBE 2013 on-premise management application only
2. USB device control is available in SEP SBE 2013 cloud-managed service only
3. Windows 8 support in cloud-managed service of SEP SBE 2013 only
4. Integration with PMC is available in SEP SBE 2013 cloud-managed service only
5. RMM integration is available in SEP SBE 2013 on-premise management application only

9
How to Trial
Symantec Endpoint Protection
Small Business Edition 2013

10
Online Account Makes it Simple

All you need is an internet

connection to get started

• Start your free trial

• Log into your account

• Activate your service

*All from the same portal

11
Intuitive Getting Started Wizard

• Step-by-step wizard guides

user through installation.

• Cloud-managed service is
recommended path for most
customers. Installs in just
minutes with only an
internet connection.

• Not ready for the cloud or

prefer on-site management?
The wizard will guide you to
on-premise management
application download.

12
On-Premise Management Console

13
Web-Based Management Console

Makes it easy to
• Deploy
• Manage
• Monitor

Endpoint Protection
• Anti-virus/Anti-spyware
• Desktop firewall
• Web based filters

14
Demo
Web Management Console

15
How to Subscribe
Symantec Endpoint Protection
Small Business Edition 2013

16
Customer Migration Path

Pre-October 1st Post-October 1st

Automatically becomes a
Symantec Endpoint SEP SBE 2013 customer; Symantec Endpoint
Protection.cloud inherits all new features
Protection Small
(cloud-managed Business Edition
service) 2013

Cross-grade to SEP SBE 2013

for up to 30% off MSRP

Symantec Endpoint Symantec Endpoint

Protection Small Protection Small
Business Edition 12.1 Business Edition 12.1
(on-premise Renew SEP SBE 12.1 (on-premise
management) management)

17
 Key Routes to SEP SBE 2013
Customer Has Why SEP SBE 2013? What to sell

Symantec Endpoint Cross-grade to

Customers who want to move to the cloud but
Protection Small SEP SBE 2013 at up to
can still start with on-premise management today
Business Edition 12.x 30% discount off MSRP

Norton Internet SMBs with more than 10 employees using Norton upgrade to
Security Internet Security who want to upgrade SEP SBE 2013

Backup Exec.cloud Customers who can benefit from backup and Cross-sell
security managed in the same web-based console SEP SBE 2013

Customer has no anti-virus, anti-malware solution

No endpoint Offer
in place but is looking for a simple and cost-
protection SEP SBE 2013
effective endpoint protection solution

Displace with
Competitive SMB or Customer not satisfied and/or wants better core
SEP SBE 2013 at up to
consumer product security and deployment capabilities
40% discount off MSRP

18
Subscription Pricing Overview
United States
Save More When Subscribing for Multiple Years
• Save 33% on a three year subscription
Discounts Available
• Competitive Upgrade: Save up to 20% off MSRP
when switching from a competing product
• Cross-Grade: Save up to 30% when switching from
SEP SBE to SEP SBE 2013
Priced Competitively
• Compared to SaaS offerings from both Trend Micro
and McAfee
• Pricing is competitive against on-premise offerings
on a multi-year basis
Contact your Authorized Reseller Today
• Available through Symantec authorized
Distribution partners and resellers and authorized
Symantec.cloud reseller partners
• Available in Express, Academic, and Government
buying programs

MSRP Per Seat Monthly 1 YR 2 YR 3 YR

# of Seats Volume/Term Discounts 0% 17% 33%
1-24 - $2.80 $30.00 $50.00 $60.00
25-49 5% $2.66 $28.50 $47.50 $57.00
50-99 10% $2.52 $27.00 $45.00 $54.00
100-249 15% $2.38 $25.50 $42.50 $51.00

*Pricing shown reflects standard price in $USD, Express buying program

19
Channel Opportunity
Symantec Endpoint Protection
Small Business Edition 2013

20
 Symantec Endpoint Protection
Small Business Edition 2013

Protect your customers

• Simple, fast and effective
• Set up in just minutes
• Cloud-ready when you are

Grow your business

• Differentiate your business
• Maximise profitability
• Accelerate growth

Peace of mind all around!

Presentation Identifier Goes Here 21

How to Differentiate Your Business

Resellers and MSPs can use the

Partner Management Console to:

• Set up free customer trials

(up to 50 computers for 30 days)

• Convert a trial to a paid

subscription customer

• Attach Managed Services

- Deploy
- Manage
- Monitor

• Generate new revenue streams

22
Demo
Partner Management Console (PMC)

23
Enablement, Tools & Resources
Symantec Endpoint Protection
Small Business Edition 2013

24
Margin Builder: Fast, Targeted & Profitable
• All SMB Specialized Partners eligible
• 15% MSRP Margin Enhancement on qualifying opportunities
• No login required. www.marginbuilder.com
• Less than 2 minutes to on-screen response
• Help Desk available for questions
– NAMHelpdesk@marginbuilder.com
– 1-855-755-7627
– 8am – 5pm MST

Backup Exec™ 2012 Product Portfolio

How to Get Enabled

Collaboration
Tools Learning 1-800-237-8931 ext. 66818
Symantec@techdata.com

• PartnerNet •SMB Specialization • Personalized Partner

Symantec Partner Program •Events Sales Support
Option 3
• Partner Management •SSE • Technical Support -
Console PMC •SSE+ Licensing/Configuration
• Symantec Endpoint Option 3
Portal • Symantec Community

http://www.techdata.com/symantec/SEPCLOUD.aspx
26
All Endpoints Need Security
Issue: Small businesses need security that is right for
their environment.
Requirement: Sell a Security Solution that is right for
Small and Medium Businesses.
Solution: Lenovo recognizes this need and recommends
Symantec Endpoint Protection Small Business Edition
2013

27
Lenovo Recommends - Why?
• Security solution designed specifically for SMBs
• Impressed with how easy it is to install & deploy
• Meets Lenovo’s strict performance requirements with fast
scanning and boot-up times
• Only product in industry with flexible management option: your
customers choose cloud-based or on-premise management
• Combination of Lenovo’s market leadership with industry-
leading Symantec’s strong brand deliver a solution that builds
credibility for Partners

28
Q&A

29
Thank you!
Aaron Hansen
Product Marketing Manager

SYMANTEC PROPRIETARY/CONFIDENTIAL – INTERNAL USE ONLY

Copyright © 2012 Symantec Corporation. All rights reserved.