report
‘ INVESTORS PERCEPTION
REGARDING THEIR INVESTMENT
IN MUTUAL FUND ’
SUBMITTED TO : SUBMITTED BY :
Mr.Atish Khadse Nidhi
Lecturer PG / 15 / 060
SMS, Varanasi
TABLE OF CONTENTS:
COMPANY PROFILE
OBJECTIVES
RESEARCH METHODOLOGY
ANALYSISAND
INTERPRETATION
FINDINGS
LIMITATIONS
Company profile
K- KUTUMBA RAO
A- AJAY KUMAR
R- RAMAKRISHNA
V- VAIDYANATHAN
Y- YUGANDHARA
KARVY
§ Karvy Stock Broking Ltd, is a premier integrated financial
services provider established in 1981. In starting it was only
offering auditing and taxation services.
§ Later, it acted into the Registrar and subsequently into
financial services and services like Financial Product
Distribution, Investment Advisory Services, Demat Services,
Corporate Finance, Insurance etc.
§ It covers the entire spectrum of financial services such as
Stock broking, Distribution of financial products like mutual
funds, bonds, fixed deposit, equities, Insurance Broking,
Commodities Broking, Personal Finance Advisory Services.
§ KSBL is not a company but group of companies offering wide
spectrum of services to the investors.
§ Today, company has 230 branch offices across 164 cities all
over India
objectiveS
Type of research
: Descriptive Research
Type of data collected :
Primary data
Primary data collection method :
Survey
Primary data collection technique :
Questionnaire
Universe of study
: Mutual fund holders of varanasi
Sample unit
: Individual mutual fund holders
Sampling technique :
Probabilistic technique
Sample size
1) Do you invest in mutual fund?
a) Yes b) No
INVESTMENT IN RESPONSE
MUTUAL
YES FUND 100
NO 000
2) Sources of your awareness about the mutual funds?
i) Agents/brokers/professionals II) print or broadcasting
media
III)Advice from friends IV) others
Sources of awareness No. of respondents
Agents/brokers/professionals 37
print or broadcasting media 33
Advice from friends 18
others 12
3) How many mutual funds do you have?
a) 1 b) 2 c) 3 d) more than 3
No.of mutual funds No. of respondents
1 8
2 31
3 47
More than 3 14
4) What is your investment horizon?
a) 1 year b) 2 to 5 years c) 6 to 10 years d) more than 10
years
Investment Horizon No. of respondents
1 ye a r 24
2 to 5 ye a r 43
6 to 1 0 ye a r 34
M o re th a n 1 0 ye a r 9
5) Which mode of investment do you prefer?
a) Lump sum b) SIP
15
Investors invest in different types of funds like debt, equity
or balanced schemes etc
Main Sources of awareness about mutual funds among investors
are advice from agents/brokers/professionals/friends,Print and
broadcasting media also play an important role in creating
awareness.
Most preferred mode of investment is SIP while some people
follow lump sum mode also. About 63% of investors followed
SIP mode of investment.
Depending upon their risk taking ability, aggressive investors
prefer to invest in equity scheme while moderate investors
invest in balanced scheme. Some who do not want to take much
risk invest in debt fund.
Most investors prefer to invest for less than 5 years.
conclusion
Investors invest in different types
of funds depending on their risk
taking ability and purpose of
investment . working of mutual
fund is carried out by fund
managers of AMCs who invest
money in diversified portfolios.The
investment period varies investor
to investor which may be either
for long term or short term.
Limitations
Sample size is too small to
represent entire mutual fund
investors of varanasi.
Survey was conducted in a limited
area.
The study was conducted with a
severe time constraint .
Few of respondents did not want to
give their personal information.
There is possibility of incorrect
information.
H ANK
T
YOU