Kenny Ross Automotive Digital Advertising Recommendations

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Presented: August 11, 2009

Kenny Ross Auto Group Digital Advertising Strategy Proposal from ADP Digital Marketing 1
2
3
Kenny Ross Auto Group Digital Marketing
Online Advertising Strategy
Ralph Paglia
Director – Digital Marketing
ADP Dealer Services
• 20+ year automotive industry leader in Digital
Marketing, Advertising, Lead Management and
dealership CRM process design and execution.
• Executed Digital Marketing strategy that generated
144,000+ leads to single-point Chevy dealer in 2 years.
• Built dealer team that sold 4,000+ Vehicles to Web Leads in 2006.
• Worked with Ford in 2007 to develop first Tier 3 Digital Advertising program
providing dealers with geotargeted Tier 1 marketing assets
• Managed first retail automotive Behavioral Targeting Digital Ad pilot program
while at Courtesy Chevrolet in 2005, 2006 and 2007
• Started generating Internet leads in 1988 using CompuServe ISP access
and vehicle listings on defense contractor BBS’s in SoCal
• Internet Sales & Marketing Consultant to Ford, Mercedes-Benz, GM, Honda,
Toyota, Mercedes-Benz, Hyundai and over 200 dealers.
• Piloted the ADP Social Marketing & Reputation Management Solution
Cell:Ross
Kenny 505.301.6369 ralph_paglia@adp.com
Auto Group Digital Advertising www.ADMPC.com
Strategy Proposal from ADP Digital Marketing 3
Digital Advertising Measurability & Marketing Insights Gained
Display Advertising Impact on Search

5
R E P ORT M ETH ODO LO GY
Display Advertising Impact on Search
• Research leveraged 12 months of proprietary Specific Media

Advertising Effectiveness data backed by comScore
• Scientifically Validated – Utilized Control vs. Test Group
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R E P ORT S U MM ARY
• Study shows a strong correlation between

display advertising and search
KEY TAKEAWAYS:
Display advertising has an impact on both paid and organic searches

and clicks
Consumers exposed to display advertising were more likely to search

for brand and segment terms than unexposed consumers
Consumers exposed to display advertising are more likely to click

through on search listings
7
Display Ads Increase Dealer Name and Branded Search
• Rigorously conducted marketing Display Advertising Lift on Search Activity

research using scientific methods
shows a strong association between Average Search Lift
Advertiser Category (Brand & Segment Terms)
display advertising and lifts search
activity Automotive 130%
CPG 22%
• Automotive shoppers exposed to Health 291%
website placements of display News & Media 144%

advertising were more likely to search Personal Finance 246%
for brand terms (i.e. automotive
Property & Real Estate 125%
manufacturers) and segment terms
Travel & Tourism 347%
(i.e. vehicle class)
Median Lift 144%
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Display Advertising Impact on Consumer Searches
Consumers exposed to an advertisers’ online display advertising
searched more than consumers who were not exposed
BRAND: Although the most

significant lifts were seen in
Travel, Health and Personal
Finance for branded terms,
Automotive showed dealer name
and brand search lift
of 123%... More than double the
search volume for display
advertising dealer’s name!
SEGMENT: Personal Finance,
Travel and Automotive showed
the highest lifts for the more
Brand Terms: Names and nouns search terms associated with an advertiser (i.e. Sanderson Ford)
general product related search Segment Terms: General terms associated with a product, service or industry (i.e. pickup trucks)
terms. Display ads drove a 137%
increase in vehicle related search
terms!
Impact on Search Click Through Rates for Display Advertisers
Consumers exposed to an advertisers’ online display advertising were more likely

to click on search results than those who were not exposed
ORGANIC SEARCH:
Automotive Consumers
exposed to dealership display
ads were 180% more likely to
click an organic search link to
that dealer’s web site.
PAID SEARCH: Automotive

Consumers exposed to a
dealer’s display ads were
183% more likely to click a
paid search link for that Paid: Paid text-based search ads that describe the dealer’s website and products and services offered
Organic: Non-paid text-based listings that describe dealer’s website and products and services offered.
Dealer. N/A: Insufficient data available
Strategic Action Items for Dealer Advertising
Add targeted display advertising to maximize overall search marketing
results and search advertising cost efficiency
Online Display Advertising increases car buyer

exposure to your dealership’s paid and organic
search listings:
A higher number of automotive

shoppers see your search listings
Increase Search click-through rates and quality
More people click on your search scores by adding online display advertising to
listings, both organic and paid your monthly ad budget.
Online Display Advertising keeps a dealership’s
name at the top of each car buyer’s mind when they
Higher quality score = Lower CPC
start searching for information about the makes, Dealers with large Search Advertising budgets
models, service and parts you sell. should shift funds from inefficient keyword
Display boosts branded term searches because they terms and geos to display. This increases cost
are advertiser specific effectiveness for dealer’s entire search
marketing strategy…
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Digital Advertising
One size does not fit all, and the mix is
where dealerships get the greatest
positive ROI from investment
13
Total Marketing and Car Companies and

Advertising Impact in their Dealer Network
the Marketplace Marketing Structures
• Broadcast Media
Tier 1 • Interactive Media
(OEM) • Print Media
• Other
• Dealer Funds
Tier 2 • OEM Funds
(Regional •
Associations) Variable Structure
• Agency Factors
• Print Media
Tier 3 • Broadcast Media
(Dealers) • Other
• Interactive Media
Why does automotive advertising have less impact 14
on showroom traffic in 2009 as it did in 1999?
14
3%
“Which one of these information
sources was most important
24.9% when making decisions about
buying your vehicle?”
13.4%
8.2%
4.4% 3.6%
1.1%
i ly s e r io
nd TV zin
e
ad2008
m ie a ap R.L. Polk
Fa Fr ag sp R
M w
Ne
Weekly Media Consumption Hours1 Percent of Advertising Spend2

(Total time spent using all media was 70.6 hours)
Direct Mail/Radio/Other 28.30%
Newspaper 27.30%
Television 19.50%
Internet 11.50%
¹IDC Study, U.S. Consumer Online Behavior Survey Results 2007 ² 2008 National Automobile Dealers Association Data
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2009 Car Company Marketing Dilemma
OEM’s each face considerable challenges in an Why do car dealers continue to spend over
automotive marketplace where their consumers 85% of their advertising budgets on offline
now turn to the web when gathering media? - NADA
information used to decide what brand and
model vehicle to buy…
…and where they will buy it!
Dealers do not currently have the skills and

know-how needed to advertise effectively
online, but they continue to be masters at using
advertising media that is no longer cost
effective.
Tier 3 Advertising spend dwarfs Tier 2 and even

Tier 1, so Car Companies that educate their
dealers the best, will win market share.
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1. Online Display Advertising

ADP Publisher & Network Consortium
ADP is only Tier 1 qualified supplier of these
Automotive Websites Types of Tier 3 Digital Advertising Solutions in a
Local Media Websites Managed Program that Meets OEM Branding
National Websites and Distribution Standards
2. Targeting Technology
Behavioral Targeting
Geotargeting MEASURABLERESULTS
MEASURABLE RESULTS
Contextual Targeting
QUALIFIEDTRAFFIC
QUALIFIED TRAFFIC
3. Search Engine Advertising
CPC/PPC/Sponsored Links EFFECTIVE TARGETING
EFFECTIVE TARGETING
4. Other Digital Advertising Media COST EFFECTIVEROMI*
COSTEFFECTIVE ROMI*
Mobile Phone Ads
Google TV
Video Advertising
Interactive Email Marketing
¹Return On Marketing Investment
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ADP Publisher Network Provides Scalable Tier 3

National Buying Power with Local Geotargeting delivers Lower Costs
20
Scalable Dealer Display Advertising:

High Quality, Animated Flash Display Ads
Targets 9 key “in-market” consumer

behaviors
Digital Advertising Campaigns

– Get a Quote
– Virtual Test Drive
– Search Dealer Inventory
– Browse Model-Specific Inventory
– Offer or Incentive Driven
– Maximize Your Trade-in Value
– Make Buy-Back Campaigns
– Preapproved Finance Solutions
– Get Your Payment
21
ADP AdVantage Compiler Software:

Scalable, Automated and Efficient Ad Creative System
ADP AdVantage: 22
OEM Co-Op Preapproved Campaign Asset

Manager
ADP Places Dealer Ads on Thousands of Relevant Sites when
Local Car Buyers visit them…
ADP uses Behavioral Targeting and Retargeting to
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show Dealer Ads to Car Buyers… On Automotive

Sites and when they Visit Non-Auto Sites.
25
Campaign Examples at www.FordDigital.com
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Google Search Engine Advertising
Also called Cost-Per-

Click (CPC) and
Pay-Per-Click (PPC),
Google calls Search
Ads: “Sponsored
Links”
27
ADP Managed Tier 3 Search Engine Advertising

- Dealer Campaigns Integrated with OEM Tier 1 and Association Tier 2
Search Advertising
• Impressions
• Impression Share
• Clicks
• Click through rate (CTR)
• Cost per click (CPC)
Dealers/Suppliers Competing • Average Position

with OEM’s and Regional Ad •Tier 3 – 2 – 1 Keyword & Geotargeting
Associations for Keyword Bids Optimization
used in Search Advertising • Bid Strategy excludes keywords that
dealers already have SEO rank
• ROI Enhanced by Display Adverting
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Search Campaign Tracking & Reporting
- Sent to Dealers and OEM Stakeholders
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Search Placement / Keyword Report

- Dealers and OEM Stakeholders
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Omniture Post-Click Reporting Dashboards

- Tracking code can be installed within any site, regardless of supplier
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Organic to Paid Keywords Report

- Allows Optimization of Dealer Spend by Eliminating Redundant Bids
32
Competitive Analysis
Compare Competitive Set

– Benchmark growth
– Visitor Length
– Demographics
– Competitor Keywords
– Advertising Opportunities
– Upstream traffic
– Downstream traffic
33
HitWise Competitive Analysis: Clickstream
34
HitWise Competitive Analysis: Search Terms
35
Compete, Inc. – Unique Visitors
36
Google AdPlanner and Keywords by Site Trends

- Extends Search Effectiveness to Display Advertising on Websites
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Communicating Reports – VMAR and Analysts

- Best Tier 3 Account Management in the Industry
Roles & Responsibilities:

– PLAN
– EXECUTE
– MEASURE/REPORT
This equates to:

– Evaluate dealership current marketing
and advertising activities
– Develop annual, quarterly and monthly
advertising calendars
– Work with dealer on budget
development and spend
– Execute marketing campaigns
– Report and assess results to improve
dealer ROI
– Benchmark results and recommend
best practices
– Coordinate campaigns
38
Dealer Dashboard – Tying it all together

- Aggregated by Nation, Region and Zone for OEM
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Reporting Dashboard
Tying it all together
with industry’s first
system
that consolidates
data feeds from
multiple sources of
DA campaign
performance
reporting, providing
relevant reporting for
Tier 1, Tier 2 and Tier
3 digital marketing
stakeholders
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Integrating Online Advertising for the Brand

Connecting Tier 3 with OEM to Drive Efficiencies
42
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Using Keyword Enriched Domains for Competitive Advantage
44
Social Marketing and the

Power of 21st Century Word of Mouth
Selecting a Targeted Site for Focus

and use with Kenny Ross Strategy
45
Social Marketing &
Reputation Management
Value Proposition Overview:

It’s as Easy as ADP to leverage the overwhelming growth in consumer
use of Social Networks and User Generated Content (Web 2.0) to
develop your Social Marketing and Reputation Management Strategy
that utilizes “Positive Word of Mouth” amplified with the power of the
Internet to enhance your good reputation, create top of mind
awareness and elevate your dealership’s brand in a more cost
effective manner than either CRM or advertising alone.
It’s Easy as ADP to tap into consumer adoption of Social Networking

and User Content Creation by creating your own online community of
customers, employees and suppliers filled with high quality content
such as Videos, Photos, the latest reviews and road tests, interviews
and articles supplied by car companies, enthusiast publications and
consumers.
46
Social Marketing &
Value Proposition Specifics:
ADP will build your dealership sponsored online community using the most
powerful social networking platform technology available to make it easy and
fun for your customers to participate… Using a combination of OEM and
enthusiast publication content , we incorporate highly desirable content which
is automatically updated daily to create an engaging and rich experience for
people in your local market area. ADP Social Marketers will publish blogs,
forum discussions, photos and videos that will stimulate your community
members to respond and create their own content, triggering others to join in!
ADP will build and deploy a comprehensive syndication strategy that uses
Really Simple Syndication (RSS) and embedded HTML code (Widgets) built
into your dealership sponsored community to push content and member
activities out to the most popular sites on the web.
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Social Marketing &
Specific Services to Dealer:
Your dealership will achieve a highly positive presence within today’s most
popular sites where customers spend hours and hours of their online time.
Your community’s content syndication will grab people’s attention and pull
them into your online community. ADP will use your online community’s
syndication power to connect your dealership to the millions of people using
sites such as:
• Facebook
• Twitter
• MySpace
• Flickr
• LinkedIn
• Blogger
• Wordpress
• Typepad
• Digg
• And many more…
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Social Marketing &
Why use ADP for Social Marketing and Reputation Management?
ADP has built a staff of Social Marketing Analysts who stay on top of which Social
networks and Web 2.0 sites are the most effective. We know where to get and
how to use the best auto-updated content that keeps your online community and
content syndication fresh and relevant to your customers. ADP will use DMS,
Lead Management Tool and CRM application exports to create invitations for your
customers to join the community, which is an important part of creating high
quality sales opportunities at a nominal cost. ADP will use our access to new
OEM tools and independent sources to leverage information feeds, image
galleries, and video content updated daily to enrich your online community. ADP
knows how to take advantage of powerful social network web site platforms as an
online magnet to pull in and engage enthusiasts in your area, along with previous
sales and service customers. With your involvement and participation, ADP is the
only dealership supplier that know how to guide your community towards
reaching critical mass needed to achieve the Web 2.0 alchemy that drives
dealership opportunities to do business.
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Dealers currently see the

Dealers
Social currently
and see the
UGC Online
Social and
Landscape as aUGC Online
bewildering
Landscape
array as aand
of brands bewildering
sites!
array of brands and sites!
Social Marketing/Reputation Management Strategy
50
ADP Organizes into Solution Component Categories
1. Social Networks
2. Professional Networks
3. Video Hosting Sites
4. Photo Hosting Sites
5. DIY Publishing (Blogs)
6. Consumer Reviews & Ratings
7. SMS, Status & Bookmarking
8. Social Network Platform Tools
SM/RM Solution Components by Category 51
Social & Article & Content

Professional Publishing Blogs UGC Video & Photo
Networks
(microsites) Servers
(Groups) (Video-Photo SEO)
Social
Bookmarking
& SMS Sites
Consumer Reviews
& User Rating Sites
www.SandersonCommunity.com
Dealer Sponsored Online Community
DigitalRalph says:
“Use a network of Web 2.0 sites connected to your online
community as a social marketing strategy”
Kenny Ross Auto Group Social Marketing and Reputation Management Strategy Recommendations 51
52
Social Marketing & RM

Component Integration = Value
ADP connects and manages components to deliver

turn-key Social Marketing/Reputation Management …
DigitalRalph says:
“Use your network of connected Web 2.0 sites for push-pull
syndication of OEM supplied and User Generated Content assets.
Leverage your car company’s daily updates and get your
customers to create content that provides most of the updating
work needed to keep your site relevant!”
ADP SM/RM Solution Component Deployment Example 53
LinkedIn
LinkedIn Blogger
Blogger
Facebo
ok YouTube
WordPress
WordPress
MySp
MySp
ace
ace
Flickr
Flickr
Dealership
Community.com
Community.com Photobucket
Photobucket
DealerRat
DealerRat
er
er
Twitte
www.Ford-Community.com r
Dealer Sponsored Online Community
Technorati
Technorati
Edm
Edm Digg
Digg
unds
unds
Kudzu
Kudzu
Del.cio.us
Del.cio.us
54
www.Ford-Community.com
www.Ford-Community.com Google
Dealer
Dealer Sponsored
Sponsored Online
Online Community
Community
Adsense to
Created
Created and
and Managed
Managed by
by ADP
ADP &
& Dealer
Dealer
be replaced
by ADP Ad
Network
Space
55
www.Ford-Community.com/video
www.Ford-Community.com/video
Dealer
Dealer Sponsored
Sponsored Online
Online Community
Community Google
Created
Created and
and Managed
Managed by
by ADP
ADP &
& Dealer
Dealer Adsense to
be replaced
by ADP Ad
Network
Space
56
www.Ford-Community.com/photo
www.Ford-Community.com/photo
Dealer
Dealer Sponsored
Sponsored Online
Online Community
Community
Created
Created and
and Managed
Managed by
by ADP
ADP &
& Dealer
Dealer
Google
Adsense to
be replaced
by ADP Ad
Network
Space
57
Google
Adsense to be
replaced by
ADP Ad
Network
Space
www.Ford-Community.com/members
www.Ford-Community.com/members
Dealer
Dealer Sponsored
Sponsored Online
Online Community
Community
Created
Created and
and Managed
Managed by
by ADP
ADP &
& Dealer
Dealer
58
Dealer
Dealer Sponsored
Sponsored Online
Online Community
Community
Created
Created and
and Managed
Managed by
by ADP
ADP &
& Dealer
Dealer Google
Adsense to
be replaced
by ADP Ad
Network
Space
59
Dealer
Dealer Sponsored
Sponsored Online
Online Community
Community
Created
Created and
and Managed
Managed by
by ADP
ADP &
& Dealer
Dealer
60
www.MyJeepCommunity.com
Dealer
Dealer Sponsored
Sponsored Online
Online Community
Community
Created
Created and
and Managed
Managed by
by ADP
ADP &
& Dealer
Dealer
Google
Adsense to
be replaced
by ADP Ad
Network
Space
61
Google
Adsense to
be replaced
by ADP Ad
Network
Space
Dealer
Dealer Sponsored
Sponsored Online
Online Community
Community
Created
Created and
and Managed
Managed by
by ADP
ADP &
& Dealer
Dealer
62
Dealer
Dealer Sponsored
Sponsored Online
Online Community
Community
Created
Created and
and Managed
Managed by
by ADP
ADP &
& Dealer
Dealer
63
Selecting a Targeted Site for Focus

and use with Kenny Ross Strategy
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ADP Social Marketing/Reputation Management

Pilots to date have used DealerRater.com as the
Customer Review content supplier and partner
65
ADP Reputation Management:
DealerRater.com Filtered Review Integration
DealerRater.com Certification Benefits
Build Your Online Reputation, Get Certified!
• Certification Seal - Official Certification Seal
to display ALL your dealership websites

• Seal is displayed on your DR review page
• Certification Seals link to your review page

• Monitor reviews via email alerts
• 2 week reconciliation period to work with
customers who have issues with dealership.
• Lets potential buyers know you're serious
about customer service
• Blacklisted dealerships are not eligible
66
ADP Reputation Management Solution:
DealerRater.com positive review generation
• Customer Rating Cards
Rating cards to hand out to
your raving fan customers
• Easy way to increase your rating
• Helpful reminder for your best
customers to post a review
• Good for both sales and service
department consumer reviews
• Use the back side to promote sales & service specials

• Works pre sale AND post sale
• Direct community members to your good ratings
• ADP assigns a URL: www.RateABCMotors.com
• Dealer Community topic for Forums and Blogs
67
ADP Reputation Management Solution:
Additional DealerRater.com features for dealers
• Dealer Directory Certification Icon
Certification icon displays next to listing
• Lets buyers know immediately of your status
• Attracts more clicks
• Free Vehicle Leads

Receive and track vehicle leads
• Optional - receive leads from distant buyers
• Optional - receive leads for competing makes
• Free Classified Ads

Unlimited Listings – New & Used Inventory
• Up to 36 photos per car
• Inventory data via DMS or 3rd party provider
• Ad runs until car is sold
68
Current pricing levels will be maintained with DealerRater using

ADP as a reseller with a negotiated margin… Cost will be included
in the price charged to dealers with ADP in control of the accounts
69
Solutions Summary
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KELLEY BLUE BOOK DIGITAL ADVERTISING PROGRAMS

FOR FORD AND LINCOLN MERCURY DEALERS

KBB.com is the #1 automotive web site*

53% of KBB.com visitors plan to buy within
the next 3 months**

Half of online shoppers come to KBB.com†

KBB.com is the most visited automotive
information web site†

Our online advertising package
based on your individual needs, Kelley Blue Book will create custom
advertising packages for ford and Lincoln Mercury dealers leveraging many
different ad placements‡ resulting in reaching more lower funnel car shoppers.
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Dealer Showcase Package

Reach in-market shoppers in your local area

• Exclusively target local car shoppers by make and territory
• Customize your ad placement based on dealer-defined territory
Prominent placement and special Showcase Dealer recognition
• Be the only advertiser in your market area to showcase on kbb.com
• Maximize brand exposure on new-car pricing report page and 130+ additional premium pages
• Secure top dealer placement on search result pages
• Enhance your marketing message using dynamic, expanding rich-media ads
Drive more traffic to your Web site
• Link your banner ad and listings directly to your dealer Web site
• Generate high quality leads from kbb.com

72
Auto Intender Package
Reach local car shoppers by advertising on the used-car home page

and used-car category pages.
Premium ad placement and branding opportunity
• Reach new-car shoppers researching their trade-in

information in the used-car section
• Secure top-of-page positioning to ensure your ad

message is seen first and every time
• Maximize ad investment by marketing only to targeted

customers
• Target local car shoppers researching any

make and model
• Enhance your marketing message using

available rich-media ads
• Align your brand with the #1 automotive Web site

trusted by millions of car shoppers
73
Run of Used Package – Leaderboard, Skyscraper

Target local car shoppers researching their next vehicle purchase.
Maximize brand impact
• Customize your ad placement based on make and dealer-defined territory

• Effectively shut out your local competition by owning multiple ad units
(leaderboard and skyscraper combined)
• Reach new-car shoppers researching trade-in information in the used-car section
• Premium page takeovers increase brand recognition and purchase consideration
• Maximize brand exposure on make-specific content pages
• Powerful add-on for your Dealer Showcase ad package
74
Behavioral Targeting Network (BT)
Target local in-market shoppers as they visit other relevant network Web
sites.
Premium ad placement on top local Web sites Dealer Ads are delivered to the
following category of niche Web sites:
• Identify your target shoppers while they
• Automotive
research their next vehicle purchase on kbb.com
• Business/Finance
• Career
• Qualify and track those shoppers as they leave kbb.com
• Family
• Music
• Display your marketing message to the same
• Photo/Video Sharing
kbb.com visitors when they enter other network sites
• Sports
• Social Networking
• Increase purchase consideration by reaching intended
• Technology
shoppers in the right place, at the right time
• And More!

Kenny Ross Automotive Digital Advertising Recommendations

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Kenny Ross Automotive Digital Advertising Recommendations

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1

Presented: August 11, 2009

Display Advertising Impact on Search

Display Advertising Impact on Search

• Research leveraged 12 months of proprietary Specific Media

• Scientifically Validated – Utilized Control vs. Test Group

• Study shows a strong correlation between

Display advertising has an impact on both paid and organic searches

Consumers exposed to display advertising were more likely to search

Consumers exposed to display advertising are more likely to click

• Rigorously conducted marketing Display Advertising Lift on Search Activity

• Automotive shoppers exposed to Health 291%

website placements of display News & Media 144%

BRAND: Although the most

Consumers exposed to an advertisers’ online display advertising were more likely

PAID SEARCH: Automotive

Online Display Advertising increases car buyer

A higher number of automotive

Total Marketing and Car Companies and

on showroom traffic in 2009 as it did in 1999?

on showroom traffic in 2009 as it did in 1999?

on showroom traffic in 2009 as it did in 1999?

Weekly Media Consumption Hours1 Percent of Advertising Spend2

Direct Mail/Radio/Other 28.30%

Dealers do not currently have the skills and

Tier 3 Advertising spend dwarfs Tier 2 and even

1. Online Display Advertising

ADP Publisher Network Provides Scalable Tier 3

Scalable Dealer Display Advertising:

Targets 9 key “in-market” consumer

Digital Advertising Campaigns

ADP AdVantage Compiler Software:

OEM Co-Op Preapproved Campaign Asset

show Dealer Ads to Car Buyers… On Automotive

Campaign Examples at www.FordDigital.com

Google Search Engine Advertising

Also called Cost-Per-

ADP Managed Tier 3 Search Engine Advertising

Dealers/Suppliers Competing • Average Position

Search Placement / Keyword Report

Omniture Post-Click Reporting Dashboards

Organic to Paid Keywords Report

Compare Competitive Set

HitWise Competitive Analysis: Clickstream

HitWise Competitive Analysis: Search Terms

Compete, Inc. – Unique Visitors

Google AdPlanner and Keywords by Site Trends

Communicating Reports – VMAR and Analysts

Roles & Responsibilities:

This equates to:

Dealer Dashboard – Tying it all together

Integrating Online Advertising for the Brand

Using Keyword Enriched Domains for Competitive Advantage

Social Marketing and the

Selecting a Targeted Site for Focus

Value Proposition Overview:

It’s Easy as ADP to tap into consumer adoption of Social Networking

Value Proposition Specifics:

Dealers currently see the

ADP Organizes into Solution Component Categories

Social & Article & Content

Social Marketing & RM

ADP connects and manages components to deliver

Selecting a Targeted Site for Focus