Rajiv
Puranjay
Pappu
Sumit
What is Retailing
The term “Retailing” refers to any activity that involves a sale
to an individual customer.
S
A
L
E
S
Marketing Mix
Process
Physical
Product
Evidence
7 ‘P’
People Price
Place Promotion
1.Product Mix
Product Mix Cont..
ELECTRONICS FASHION & FURNITURE CHILD CARE &
OTHER SERVICES
BAZAAR JEWELLERY BAZAAR TOYS
• Television sets •Footwear Bazaar •Living Room •Kids Wear •Mr. right
• Washing Machines •Beauty Care •Bed Room •Toy Bazaar •Bakery
• Refrigerator •Navara •Kitchen •Stationary •Loot Mart
• Personal Care •Star Parivar •Dinning Rooms •Child Care •Tulsi
• mBazaar •Meena Bindre •Kids Room •Future Money
• Microwaves •Been Bags •Future Generally
• Small Appliances •Paintings
•Decorative Items
• Laptops
• Computer
Accessories
• Kitchen Appliances
2.Pricing
• Value pricing
• Promotional pricing
Low interest financing
Psychological discounting
Special event pricing
• Differentiated Pricing
Time pricing
• Bundling
Psychological pricing
Time pricing Value Pricing
Bundling
3.Place
INDIA
Located at main
city-tier I & tier city-II;
Area-10,000sq ft-
120000 sqft;
Approachable
BIG BAZAR
destination.
4.Promotion
PROMOTION
12/07/21 17
5.People
19
7.Process
Guerrilla marketing strategy
12/07/21 www.azadsikander.blogspot.com 21
Future strategy of Big Bazaar
Back-end
Operation In JV with
Foreign Partner
Marketing strategy
Activities Target Marketing Mix
Big wish All the population Process
Baby registry and marriage registry Married couple, waiting for marriage Promotion
Interior decorator and dress designer Those customer who are very specific People
will be appoint in all the store about their decision.
Networking through internet All loyal customer, other net user . E-marketing
Adhar – Rural Centric Market 720 million consumer across 627000 Place
villages.
Tie up with IPL Sports lover Promotion
Improving Quality of product Prevailing as well as Prospect customer Product
Thank You