Raghul. M.G
INTRODUCTION
• Two brothers, Richard and Maurice McDonald started the company as a
barbeque restaurant in1940, started using production line principle in 1948
and finally sold the business to a businessman Ray Kroc, who expanded it
widely. It is headquartered in Illinois, Unites States of America.
• McDonalds is a fast food chain with restaurants all over the world with headquarters
in oak brooks, Illinois, US. It serves burgers and other fast food customized to local
tastes. The burger must be consistent in terms of cost and quality. To meet such high
standards, it was essential to have an excellent supply chain management system. In
India, McDonald's had a very well orchestrated supply chain, called the 'Cold Chain'.
• It is the leading global foodservice retailer with more than 30,000 local
restaurants serving 52 million people in more than 100 countries each
day.
• McDonald's Corporation is the world's largest chain of fast food
restaurants, serving nearly 47 million customers daily.
In year 2004, McDonalds was the largest marketer of fast food
in the world.
31000+ restaurants.
47 million customers served daily.
1999- 8th most valuable brand.
2000- ranked among top 100 firms in the world
In India:
McDonald's' iconic golden arches are recognized by more people than the
cross.
McDonald's is the world's largest distributor of toys, with one included in 20%
of all sales.
Ronald McDonald is the 2nd most recognized public figure after Santa Claus.
In a fast food business, supply chain
is of highest
It is so efficient that it provides the backbone not only to all the logistics
but the whole McDonalds supply chain management.
Distributors store all the raw materials, in its own cold stores
and delivers material to the restaurant.
• It is used help extend and ensure the shelf life of products such as fresh
agricultural produce, processed food.
An interesting and innovative feature of this cold chain is that the same truck can
carry products at different temperatures
ranging from:
Procurement
Warehousing
Transportation
Retailing
• Franchising
• Licensing
• Joint ventures
McDonald's Competitors
• Subway
• Mr. Burger
• Burger King
THANK YOU