Proposed
Scheme Event Event
• Text • Text
– Text – Text
Bonus
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The Rand McNally Case
The company’s history
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JCDecaux Analysis
Company’s Overview
JCDecaux is the number one outdoor advertising The company operates 3 different business
company worldwide, with a total of 1.1 million segments:
The Rand
advertising panels in more than 60 countries.
McNally
Case
Adjusted
JCDecaux revenues
Analysis by region
The Rand
McNally
Case
Billboard & Sign Manufacturing
JCDecaux
Analysis Street furniture Manufacturing
Public Transportation
Proposed
Scheme Market Research
Airport Operations
Bonus
Graphic Designers
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JCDecaux Analysis
Five Forces Model of Competition- Potential entrants
Bonus
2009 2010 2011 2012 2013 2014p 2015 2016 2017 2018 2019
The Rand
McNally
Case
JCDecaux
Analysis
Proposed
Scheme
Bonus The Company has a variety of R & C that are with high value relatively rare and
difficult to imitate
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JCDecaux Analysis
Bonus
Proposed
Scheme
Why :
Bonus
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Event timeline 3
Text Text
Initialise project • Validate location factors. These factors would include • The key outcome of this phase is a plan with •
but need not be limited to: the key work stream information
Validate scope and key •
assumptions Language skills -
Factors for quantitative analysis .1
Clarify roles and • Political stability indexes -
responsibilities Cost elements for cost model .2
Personal factors -
Scope for baseline cost .3
Connectivity -
Duration and resource Staff retention -
Data collection requirements .4
requirements Data collection responsibilities .5
Labour costs -
Try not to move the first and the last set of Using connectors allows you to connect from
dates. To add dates, select and duplicate the the box to the date line itself.
line and date and then select all the dates/ Connectors will always connect to whatever is
lines and realign evenly by using Home, at the front, so if it’s not connecting, try
Arrange and Align, Distribute Horizontally. bringing the object to front (Home, Arrange…)
The Rand
McNally
Case
JCDecaux
Analysis
Proposed
Scheme
Bonus
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