Chapter 1the Nature of Business and Management

Slide 1.
Chapter 1
The nature of business and
management research and the
structure of this book
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 1.2
By the end of this chapter you will be able

Be able to outline the
purpose and distinct focus of
management research;
Be aware of Be able to place your research

some of the project on a basic-applied
ways you can research continuum according
use this book, to its purpose and context;
Understand the stages

you will need to
Have an interview of this
book’s purpose and structure; complete (and revisit)as
part of your research
process;
Slide 1.3
Introduction to the research process
Things to consider
• Realities and pitfalls of research
• Approaches, strategies and methods
• Techniques and procedures for data collection and

analysis
• Appropriate use of information technology
Slide 1.4
Terminology
Methods -
The techniques and procedures used to obtain data
Methodology -
The theory of how research should be undertaken
Saunders et al. (2009)

Slide 1.5
Some ways in which the term

“research” is used wrongly
• Just collecting facts or information with no
clear purpose;
• Reassembling and reordering facts or
information without interpretation
• As a term to get your product or idea
noticed and respected.
Slide 1.6
The nature of research

Definition:
‘Something that people undertake in order to find things out

in a systematic way, thereby increasing their knowledge’
Characteristics:
• Data are collected systematically
• Data are interpreted systematically
• There is a clear purpose to find things out

Slide 1.7
What does it suggest “systemically” and to

“to find out things”
• “systematic” suggests that research is based

on logical relationships and not just beliefs.
“to find out things” suggests there are a
multiplicity of possible purposes of your
research. These may include describing,
explaining, understanding, criticizing, and
analyzing.
Slide 1.8
Features of business and management

research (1)
• Managers draw on knowledge from other disciplines
• Managers are more likely to allow access if they see

commercial or personal advantage
• Managers now tend to be as educated as the researchers
• Managers require research to have some practical

consequence
Easterby-Smith et al. (2008)
Slide 1.9

research (1)
Key debates
• Knowledge production –
(Modes 1 and 2 knowledge)
• The ‘relevance gap’
• ‘Evidence based’ management
• Basic and applied research
Slide 1.10
Mode one
Mode one knowledge creation emphasizes
research in which the questions are set and
solved by the academic interests,
emphasizing a fundamental rather than
applied nature, where there is little if any
focus on utilization of the research by
practitioners.
Slide 1.11
mode two
• Mode two emphasizes a context for research
governed by the world of practice, highlights of
collaboration both with and between practitioners.
• Based upon this it has been argued that research
within the mode two offers a way of bringing the
supply side of knowledge represented by
universities together with the demand sides
represented by the business.
Slide 1.12

research (2)
Basic and applied research
Sources:
authors’ experience; Easterby-Smith et al. (2008); Hedrick et al. (1993)
Figure 1.1 Basic and applied research
Slide 1.13
The research process (1)

Stages of the research process
• Formulating and clarifying a topic
• Reviewing the literature
• Designing the research
• Collecting data
• Analysing data
• Writing up
Based on Figure 1.2: Saunders et al. (2009)
Slide 1.14
The research process (2)

Factors to consider
• The impact of your personal feelings and beliefs
• Access to data
• Time and other resources
• Validity and reliability of the data
• Ethical issues
Slide 1.15
Purpose of the book

To help you undertake research by being
• Clear about what you are doing
• Why you are doing it
• The associated implications of what you are about

to do
Slide 1.16
Overview of the Chapters (1)
• Tutorials for data analysis software
• Smarter Online Searching Guide
• Terminology that is defined and explained
• Examples of research projects
• Checklists for focused guidance

Slide 1.17
Overview of the Chapters (2)
Each Chapter contains:
• A summary of key points
• Self- check questions – and answers
• Review and discussion questions
• References and further reading
• A case study that highlights real research issues

Slide 1.18
Final Sections
• Bibliography
• Appendices
• Glossary
• Index
Slide 1.19
Summary: Chapter 1
Business and management research
• Is transdisciplinary
• Engages with both theory and practice
• Involves undertaking systematic research
• Should be undertaken with rigour
Slide 1.20
Summary: Chapter 1
The book acts as a guide to the research process

by providing:
• a series of research examples

• checklists to help you acquire relevant knowledge
• review and discussion questions
• self-check questions - and answers
• guidance as you generate material for your project report
Slide 1.21
And finally……..
“there is no one best way for

undertaking all research”

Chapter 1the Nature of Business and Management

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Slide 1.

By the end of this chapter you will be able

Be aware of Be able to place your research

Understand the stages

Introduction to the research process

• Realities and pitfalls of research

• Approaches, strategies and methods

• Techniques and procedures for data collection and

• Appropriate use of information technology

The techniques and procedures used to obtain data

The theory of how research should be undertaken

Saunders et al. (2009)

Some ways in which the term

The nature of research

‘Something that people undertake in order to find things out

• Data are collected systematically

• Data are interpreted systematically

• There is a clear purpose to find things out

What does it suggest “systemically” and to

• “systematic” suggests that research is based

Features of business and management

• Managers are more likely to allow access if they see

• Managers now tend to be as educated as the researchers

• Managers require research to have some practical

Easterby-Smith et al. (2008)

Features of business and management

• The ‘relevance gap’

• ‘Evidence based’ management

• Basic and applied research

Features of business and management

The research process (1)

• Formulating and clarifying a topic

• Reviewing the literature

• Designing the research

The research process (2)

• The impact of your personal feelings and beliefs

• Time and other resources

• Validity and reliability of the data

Purpose of the book

• Clear about what you are doing

• Why you are doing it

• The associated implications of what you are about

Overview of the Chapters (1)

• Tutorials for data analysis software

• Smarter Online Searching Guide

• Terminology that is defined and explained

• Examples of research projects

• Checklists for focused guidance

Overview of the Chapters (2)

Each Chapter contains:

• A summary of key points

• Self- check questions – and answers

• Review and discussion questions

• References and further reading

• A case study that highlights real research issues

Business and management research

• Engages with both theory and practice

• Involves undertaking systematic research

• Should be undertaken with rigour

The book acts as a guide to the research process

• a series of research examples

“there is no one best way for

Saunders et al. (2009)