BOWDOIN COLLEGE

FOOTBALL

2017-2018 RECRUITING MANUAL

 RECRUITING GOALS
THE YEAR HAS CHANGED, BUT THE OVERALL GOAL REMAINS THE SAME:

RECRUIT THE VERY BEST CLASS THAT HAS EVER STEPPED

FOOT ONTO THE CAMPUS OF
THE COLLEGE OF ST. SCHOLASTICA!
RECRUIT THOSE WHO HAVE/ARE:

1. OUTSTANDING CHARACTER AND LEADERSHIP ABILITY

2. ACADEMICALLY QUALIFIED STUDENT
3. PASSION FOR PLAYING THE GAME
4. TOP RATED ATHLETE
 RECRUITING GOALS
Every recruiting cycle we would like to yield a class of 25-28 prospects.

We have 14 (11) tips each year.

- A Bands / NAF – unlimited
- B Bands – 9 (7)
- C Bands – 5 (4)

We must place a premium on tipping only top-rated student-athletes.

We must also recruit and commit 12-14 top-rated student-athletes who will not
count against us as a tip (A Band / NAF).
 MISSION & PHILOSOPHY
The BOWDOIN College football program will assist every young man
in their pursuit to reach their full potential as an athlete, student and
person.
Have a Plan : “Tell” (Not Sell) the Plan : The BOWDOIN Commitment

• Our coaching staff is fully committed to developing young men and college
football players as a person first, a student second, and an athlete third.

• We will do everything in our power to help a prospective player reach his full
potential in those three areas over the course of your career here at BOWDOIN
College.

• A BOWDOIN College recruit will be developed to become successful long after

they have worn the BOWDOIN College jersey and graduated with a meaningful
degree.
 MISSION & PHILOSOPHY
“The BOWDOIN College Commitment” Mentality

• Everything is to our advantage! Athletically, academically, and socially. BOWDOIN

should be the greatest place that you have ever been.

• Listen before you “tell” the BOWDOIN College story. Find your own way to relate to
each recruit and make them feel at home on our campus.

• Remember every meaningful decision is based on emotion – you must grab their
emotion and start making small commitments that lead to the big commitment.

• Treat everyone who walks through our doors as the most important person in the
world. You never know who they know.
 MISSION & PHILOSOPHY
Recruit Every Day:

• “Recruiting is like shaving; if you don’t do it everyday, you will look like a bum”.

• Everyone is after the top-rated student-athlete; NEVER lose a recruit due to laziness or a lack of
effort.

•“If you are not calling, somebody else is.”

Be Organized:

• The #1 key to building yourself into a great recruiter is ORGANIZATION. The earlier you are able to
organize top-rated recruits, player and coach information, summer camp schedules; the more prepared
and confident you can be with every face to face contact and phone call.

• We want to be the NESCAC staff that every high school coaching staff respects and talks about in
terms of our professionalism and recruiting efforts. Word of mouth will be our best marketing tool.
 MISSION & PHILOSOPHY
Competition:

• We as a staff will welcome our NESCAC competitors and any comparison between BOWDOIN and
our opponents.

• It is not our job as a recruiter to make decisions on other schools for the recruit and his family.
Direct the prospect to recognize differences between BOWDOIN College and other NESCAC
schools. DON’T NEGATIVE RECRUIT!

• The difference and strength of BOWDOIN lies in our people, professors, staff and alumni.

Don’t Take The Easy Road:

• Don’t take the easy sell! Do not be the recruiter who is happy with the minimum or only looks for
quantity. A great recruiter must be able to hear the word “NO” a lot. Major successes only come
with many failures. Average players in this conference are easy to get. You have to work for the
elite.
 RECRUITING PROCESS
I. Prospecting III. Presentation
• Recruiting Services • Making phone calls
• Phone calls to Area One Schools • Front Rush email’s
• Referrals colleagues, alumni, and • Summer camps
admissions • Campus Visits (Junior Day, Game
Day, Overnight)
II. Qualify
• Academically and financially IV. Close
qualified • Help them finalize and get a feeling
• Outstanding person with great that they fit in
character who wants to • Elite education
challenged academically, socially, • Elite football program, with elite
and athletically coaches
• Excellent athlete that loves to • Feeling of worth and belonging
play the game with players and community
• Get a commitment
 RECRUITING CALENDAR
FEBRUARY
• Begin Junior Recruiting- Spring emails to coaches
• ED II follow ups- confirm commitments and stay in
contact
MARCH
• Area One and Area Two distribution to recruiting
coaches
• Processing and distributing Junior prospects
• Recruiting Manual review
• Begin film evaluations on Junior prospects
• Development of summer camp calendar
• Prep work for area one recruiting calls
APRIL
• Area one recruiting calls to high school coaches
• Calls to top rated prospects
• Film evaluations
• Start developing master camp list
• Staff distribution of summer camp
• Junior Day (s)
MAY
 Junior Day (s)
 Continue to call top rated prospects
 Continue to develop summer camp list
JUNE
 Staff working summer camps
 Calls to top rated prospects
JULY
 Staff working summer camps
 Calls to top rated prospects
 National Prospect Day (s)
AUGUST
 Summer recruiting day
 Updates of top rated prospects
 Review of Recruiting Manual
 Protocol for in-season phone calls / letter
writing campaign
 Twitter / Facebook Updates
RECRUITING CALENDAR
SEPTEMBER
• Game day visits DECEMBER
• In-Season calls begin • Calls to top rated prospects
• Letter writing campaign begins • Campus visits
• Twitter / Facebook Updates • Letter writing to top rated prospects
• ED I follow ups with confirmation of
OCTOBER commitments
• In-Season calls • ED II Priority Meeting
• ED I Priority Meeting • ED II push
• Twitter / Facebook Updates
JANUARY
NOVEMBER • Campus visits
• In-Season calls • Finalize ED II commitments
• Campus visits (post-season)
• ED I push
 ADMISSIONS RECRUITING CALENDAR
MAY
• Third week of May – Director of Athletics informs coaches of
band allocation
JUNE/JULY
• June 15 – Coaches begin to submit PAR materials: high school and
college transcripts, ACT, SAT and SAT Subject test scores, school
profile, and official class rank provided by the school
• July 1 – Admissions begins to release PAR information to coaches
NOVEMBER
• November 1 – Transfer Spring admissions and financial aid
application deadline
• November 15 – EDI admissions and financial aid application
deadline
• Second week of November – Coaches update priority list and
preferred EDI tips
• November 30 – EDI conversion deadline
• Last week of November – Coaches update priority list and
preferred EDI tips
DECEMBER
• First week of December – Liaisons
inform AD and coaches of EDI decisions
• December 15 – EDI decisions released
• December 22 – Admitted EDI reply
deadline
JANUARY
• January 1 – EDII and RD admissions and
financial aid applications deadline
• First week of January – Coaches update
priority list and preferred EDII tips
• January 31 – EDII conversion deadline
• Last week of January – Coaches update
priority list and preferred EDII tips
ADMISSIONS RECRUITING CALENDAR
FEBRUARY
• February 1 – RD financial aid deadline
• First week of February – Liaisons inform AD and APRIL
coaches of EDII decisions • First week of April – Liaisons inform the AD
• February 15 – EDII decisions released and coaches of Transfer Fall decisions
• Second week of February – Coaches update • April 15 – Transfer Fall decisions released
priority list and referred RD tips • April TBD – Admitted Students Program and
• Last week of February – Liaisons inform the AD regional yield events
and coaches of RD decisions
• February 28 – Admitted EDII candidate reply MAY
deadline • May 1 – Admitted RD and Transfer Fall
candidate reply deadline
MARCH • Rest of May – Coaches update priority list,
• March 1 – Liaisons confirm RD tips with coaches liaisons notify coaches of WL students
• First week of March – Transfer Fall admissions
and financial aid app. deadline
• March 31 – RD decisions posted on or before this
date, coaches notified of WL
 E-MAIL CYCLE
1. Welcome To BOWDOIN
a. Mission of the school
b. Statement about the people
2. Transcripts / Film / Visit
a. Reminder about receiving
copies of what we require
3. BOWDOIN’s New Ranking
a. Continue to monitor this
4. David Greene
a. Article about the President
5. Facilities
a. When anything becomes public
about a new facility
6. BOWDOIN Football Tradition and
Family
a. Include the game day experience video
b. Possible tradition film
7. Test Dates
a. Standardized testing dates and
reminders
8. ED1 and ED2 Deadlines
a. Financial aid information
b. FAFSA, CSS
9. Commitment To Excellence
a. Community, Campus, Football
10. Future of BOWDOIN
a. Athletic Complex
b. Downtown expansion
 RECRUITING EVALUATIONS
1. CHARACTER
• Know and understand the warning signs that
may lead to difficulties through the recruiting
process with a prospect and family (prospect
doesn’t communicate well, overbearing parents,
etc.)
2. FINANCIAL SITUATIONS
• It is important to have a general understanding
of the financial background of a potential
student-athlete without getting too involved.
• Investment on the front end is worth the reward
on the back end.
3. YIELD
• Yield One: BOWDOIN is top choice (will enroll)
• Yield Two: BOWDOIN is within top three
• Yield Three: BOWDOIN is in the mix
4. EVALUATIONS
• Continually update evaluations throughout the recruiting process
• Junior and Senior film
• Partner watch as much as possible
• Recruiting Coach and Position Coach should have a final input on a
grade
• Recruiting Coach and or evaluator will be responsible for film
evaluation on server and saving it to Front Rush with all information
• Full coaching staff will make final determination on supporting an
athlete
5. STI (Speed – Toughness – Instinct)
• This rating could ultimately provide a great final push for a prospect.
• If a recruit has a high STI score, it may push them over the edge into
being someone we want to support.
6. FINAL SCORE
• Qualify score on a decimal grading point scale
• Populate each position board through quality scores and evaluations
• Do not have a soft heart with your recruit. The evaluation is the
evaluation
 POSITIONAL EVALUATIONS
Offensive Line
1. Run Block
2. Pass Pro / Core Strength
3. Explosiveness
4. Ability To Pull / Agility
5. Effort / Finish
6. Size Potential
Tight End / Big Skill (FB)
1. Run Block
2. Receiving Ability
3. Explosiveness
4. Versatility (FB / H / TE)
5. Effort / Finish
6. Size Potential
Quarterback
1. Arm Strength
2. Accuracy
3. Feet / Balance (Delivery)
4. Pocket Presence
5. Release
6. Dual Threat Ability
Running Back Athlete Linebacker
1. Physicality 1. Quickness 1. Key and Diagnose
2. Instincts 2. Agility 2. Block Destruction
3. Elusiveness / OFR 3. Balance 3. Change of Direction (COD)
4. Separation 4. Hand/Eye 4. Pass Coverage / Technique
5. Balance 5. Strength/Explosion 5. Tackling
6. Hands 6. Size Potential 6. Size Potential
7. Size Potential Defensive Line Defensive Back
Wide Receiver 1. Quickness off LOS 1. Key and Diagnose
1. Size Potential 2. Hands / Separation 2. Hips / Fluidity
2. Separation / Routes 3. Block Destruction 3. Range
3. Burst 4. Pass Rush / Hips 4. Adjust/Ball Skills
4. Catch Ability 5. Pursuit 5. Tackling / Support
5. Adjust To Ball 6. Size Potential 6. Change of Direction (COD)
6. YAC / Playmaker 7. Size Potential
Kicker
1. Leg Strength
2. Elevation
3. Accuracy
4. Technique
 FILM EVALUATIONS
ATHLETIC RANKING (4-8)
GRADE
8.0
BCS/FCS Level: Outstanding Ability and Potential
7.5
7.0 DIII All-American Potential / FCS Caliber Athlete

6.5 Freshman Contributor / Develop Into Starter

6.0 Top-Rated Player: NESCAC Ability

5.5 Average to Above Average Player: Needs Development

5.0 Intangible Ability to Have a Supporting Role in Program

4.5 Limited Athletically / A Glimpse of Potential

4.0 Non-Impact / No Chance to Play in NESCAC

 FILM EVALUATION PROTOCOL
Evaluating film is the best way to populate our recruiting pool. Identify and evaluate. We will begin
evaluating film in March and continue to grade for the rest of the calendar year. Evaluating recruits on film
allows us to:
1. Identify top-rated recruits
2. Send PAR’s (Pre-Academic Reads) to Admissions
3. Compare positional and athletic needs

EVALUATION PROCESS
1. A Google Doc will be shared with the staff. 4. Accessing film evaluations sheet
• Staff will populate doc with recruits that at least one staff • Access the server
member has been in contact with. • Choose the ‘0 RECRUITING’ folder, then the ‘2018 Recruiting’ folder.
2. Coaches will be divided into two or three groups based on position • Choose the ‘3 Film Evaluations’ folder.
or to avoid having a coach grade his own recruit. • Open a blank excel evaluation.
3. Grading and Watching • Fill out all necessary information (name, HS, etc.) and grade.
• Four potential areas to watch: 5. Entering information into Front Rush
• Big Room • Login to Front Rush (if needed, UN: coachdugan, PW: rangers)
• Coach Michaeles’ Office • Enter the film grade (i.e. 6.08) into the field ‘Film Grade’
• Coach Dexter’s Office • Upload the film evaluation sheet into the field ‘Film Evaluation’
• Coach Dunn’s Office 6. Entering information into the Google Doc
• Each group should use two computers. • Record the film grade and STI of each recruit in the Google Doc.
• One for viewing the film • This allows the Big Board to be updated.
• One for grading the recruit
 ATHLETIC RATING
RATING
Top-Rated: A player that we want to recruit. They are a potential difference-maker and
TR will be an asset to our program. TR players grade as a 6.0 and above.
Rated Athlete: A player who can be recruited. While not our top priority, they can
RA develop into an important part of our program. Need to show improved senior film.

PR Paper Rated: A player that has no film or that we have not seen in person.

NMF Need More Film: A player that has film, but not enough to be graded.

NON Do Not Recruit: A player that we do not want to recruit based on their athletic profile.

NA Not Admissible: A player that we do not want to recruit based on the academic profile.

NLA No Longer Available: A player that has decided to attend another school.

COMMITTED Committed: A player that has chosen BOWDOIN College.

 TOP TEN LIST
- Each coach will be responsible for generating
a top ten list throughout the spring leading
into the summer
a. This means recruits who are top rated,
are academically qualified or close, and
have either visited, or are scheduled to
visit in the summer
b. Coach Michaeles will meet with every
coach individually going into the
summer, coming out of the summer,
right before the season starts, after week
four, and once the season ends about
their list.
RECRUITING AREAS (AREA ONE)
MICHAELES CONERLY
- New Hampshire - New York (Sections 1, 2, 8, 9, 11)
- New England Prep Schools - Massachusetts (Mayflower, Eastern,
- Transfers Boston City, Atlantic, Tri-Valley, Bay
DEXTER State, Northeastern, Hockomock, Greater
- Maine Boston, Merrimack Valley, Cape Ann)
- Upstate New York KRETZSCHMAR
- Massachusetts (Patriot, Commonwealth,
- Massachusetts (Catholic, Dual County,
South Shore, Old Colony, Big Three,
Middlesex, Catholic Central, Cape Cod
South Coast)
and Islands) - Illinois
DUNN - Northern California
- Maryland BROOKS
- Virginia - Delaware
- DC - Vermont
- Southern California - Central and Western Massachusetts
DUGAN WATERS
- Connecticut - Pennsylvania
- Rhode Island - Southern New Jersey
- New Jersey
RECRUITING AREAS (AREA TWO)
DD

MD
MD KW
KW
MD AK
MD KW JB
MD
AK
AK JB
JB
MD JB
MD JB
MD AK AK
DD SC
JB
AK SC
MD AK
MD SC
SC SC International - MD
SC SC

JB
 CAMPUS VISITS
There are five different visit types for our recruits:
1. Day Visit
2. BTP Camp
3. Prospect Day
4. Game Day Visit
5. Recruiting Weekend
We welcome recruits on our campus at nearly any
time. Once a potential student-athlete has been
identified and a visit date has been solidified, the
recruiting coach must be a great communicator
with the recruiting coordinator and the head
coach on when the recruit will be visiting.
ALWAYS ask if the recruit has any time
restrictions.
1. Recruiting coach will identify potential student
athlete for a visit.
2. Identify arrival and departure times to and from
campus.
3. Potential student-athlete is to go to admissions
webpage and schedule a visit, information session,
and or interview (all optional).
4. Recruiting coach will put appropriate name,
school, arrival and departure time of potential
student-athlete into calendar on Front Rush.
5. If tour is not available through admissions, then
staff member will give campus tour.
6. Notify recruiting coordinator off all necessary
information so he can develop an itinerary to send
to potential student-athlete.
7. Note any special needs and if prospect will be with
parents.
 CAMPUS VISITS
DAY VISIT GAME DAY VISIT

8:50 AM – Prospect and family arrive to admissions office 10:30 AM- Recruiting Itinerary / Presentation Start
(Lunder House)
10:30 AM- Staff Introductions
9:00 AM- Information session
10:45 AM- Head Football Coach
10:00 AM- Tour of campus (Admissions or Coach)
11:00 AM- Recruiting Coordinator
11:15 AM- Tour of BOWDOIN College Athletic
Facilities- Alfond Athletic Center (Coach) 11:15 AM- Campus Tour (Provided by support staff
/ IR players)
11:45 AM- Meet with Head Football Coach
12:15 PM- On Field for Warm-ups
12:15 PM- Depart Campus
1:00 PM- Kickoff
*Note that all itineraries are different depending on what staff
feels is necessary. 4:00 PM- Post Game Schedule / Tailgate

** WE DO NOT HOST RECRUITS OVERNIGHT ON GAME DAYS

 POST VISIT LETTERS
After visiting the BOWDOIN College campus, recruits will receive an e-mail thanking them for taking the time
to visit. This e-mail can be adjusted based on the time of year (to include mid-season updates, wish a recruit luck
with the rest of the season, etc.). The template for this letter is as follows:

[[FIRSTNAME]],

Our staff would like to thank you again for taking the time to come and visit the BOWDOIN College campus. We hoped
that you enjoyed your visit and were able to see everything that we have to offer academically and athletically.
As we outlined during your visit, this is an exciting time in the history of BOWDOIN College. The new BOWDOIN
Athletic Complex will set the standard in Division III athletics and our new Harold Alfond Director of Athletics Jake
Olkkola has a vision to build upon BOWDOIN's already storied history and tradition. Academically, BOWDOIN continues
to broaden the horizons of what is possible with a liberal arts education through hands-on learning experiences and
intermixed disciplines.
Please update us on all of your academic and athletic progress throughout the recruiting process. We hope to see you again
soon!
If deemed necessary by the staff, hand-written letters can be sent to our top recruits. The above letter will be
sent to all recruits and it is the responsibility of the individual recruiting coach to send any additional letters.
 FRONT RUSH
Front Rush is our recruiting service. We use it for every aspect of recruiting. Front Rush allows us to
keep track of recruits, alumni, and to a lesser extent, our current roster.
Calendar – The Front Rush calendar is used to mark recruit day
visits. By entering the recruit on the specific day and denoting
the time, the entire staff can receive a reminder e-mail the
morning of the visit.
Recruits – All of our recruits are stored in this section. Priority
fields can be changed by clicking on the ‘+/-‘ on the left. Priority
fields should be set up to the recruiting coach’s preference to
maximize efficiency. By clicking on the ‘more’ button in the
search bar, recruits can be categorized based on certain criteria
(recruiting coach, state, etc.)
Roster – Our current roster is in this section with all of their
necessary contact information. This section has become obsolete
since our addition of TeamWorks.
Alumni – This section houses all of our alumni, alumni parents,
current parents and other friends of the program and their
contact information.
Contacts – This section is for all of our high school
coaching contacts. This section will be used heavily in the
spring when we are making our Area One phone calls.
Group Board – The Group Board section allows you to
group recruits, alumni or current players together. This
section is useful during the summer camp season, when we
can add recruits that we see at camp to that specific group
board. Recruits must be in the system to be added to a
Group Board. Once completed, a mass e-mail can be sent to
a Group Board.
Messages – Where all e-mails and texts are sent to recruits,
alumni, roster or contacts. Like all of these sections, certain
people can be sorted and categorized by a certain criteria.
Export – If needed, this field can create a Microsoft Excel
document that can be easier manipulated or printed for our
use.
 FRONT RUSH – PHONE CALLS
All coaches who have a smartphone should download the Front Rush app to allow notes to be
written in and to have access to telephone numbers when not in the office or without access to a
computer. Having this application is beneficial, especially when traveling on the road to a Friday
game or on travel days to away games.

Without the ability to make school visits, we need to be great phone recruiters. For many of our
recruits, it is the only contact we will have we them for a few months before getting them on our
campus or meeting them at summer camps.
 FRONT RUSH – PHONE CALLS
After speaking to a recruit on the phone, log all notes in their Front Rush profile. Click on the recruits name
to access their profile. Scroll down and you will find all interactions with the recruit.

In the top left corner, click

on Note, which will bring
you to this interface.

At this point, log all notes into the text box. Notes
can be logged under different categories (general,
incoming call, outgoing call, etc.). Be as specific as
possible! Another coach should be able to look at the
notes and know everything about the conversation.
The note automatically enters the date and time, so
once the notes are entered, clicked ‘create’ to save.
During the season, copy and paste all notes into the
Season Call Log so that they can be reviewed on
Monday morning.
 THE CALL
Coaching football aside, calling prospective recruits and high school coaches is the most important thing we do. It
is important that you are prepared and ‘armed’ for each call. Anticipate responses and be able to pull information
out of a coach and be able to get an uninterested recruit interested.

High School Coach

• When calling a high school coach (primarily during Area 1 calls in the spring), be aware of any current recruits
from his program that are in our system.
• Find out who his best players are. Ask him if he is familiar with the NESCAC. If he is not, give him our
academic floors (1200 SAT, 26 ACT). DON’T LET HIM TELL YOU A RECRUIT CAN’T GET INTO
BOWDOIN! Get the information and let our admissions office decide that.
• After qualifying them academically, learn everything you can about the recruits. What type of people are they?
How is their character and work ethic? How important is football to them?
• Obtain as much information from the coach as you can in terms of quantifiable information: academics, contact,
athletic.
• Be aware that BOWDOIN football either has an existing relationship with this coach or hopes to build a
positive one moving forward!
 THE CALL
Recruit
• Be prepared before you dial. If it is the first time calling a recruit, look at the questionnaire to learn something about him. Ask them what they know
about BOWDOIN and make sure they know what BOWDOIN can do for them. You will make calls where a recruit does not seem interested; it is our
job to get them interested.
• The first call provides the recruit’s impression of you throughout the entire recruiting process. Speak with confidence and clarity while being creative
and engaging.
• Continue to provide useful information and get commitments (to return a call, schedule a visit, etc.) from recruits, don’t just call to ‘check-in’, make
progress! Find ways to relate to the recruit, whether it be personally, athletically or academically.
• It is important to be a great listener. Don’t just tell them about BOWDOIN. Listen to their story and it could help your grow the relationship
further.
• If it turns into a one-way conversation, find a method to connect with the recruit, whether it be a personal story, something about the area where
they are from, etc.
• Welcome adversity. You will speak with recruits who may believe that BOWDOIN is below them, whether academically or athletically. Continue to
stay at the front of their mind and show them what BOWDOIN has to offer.
• If you get a chance to, speak with the parents! Parents are usually a top influence in a recruit’s life. If you can win the parents, you can win the
recruit.
Get continuous commitments from the recruit.
“Joe, please call me back on Tuesday…”
“Mike, please speak with your parents about visiting our campus next Friday…”
“Tim, please send me your academic information so we can get you some feedback…”

• Throughout the process, we must obtain:

• 6-semester transcripts (once complete)
• SAT/SAT Subject/ACT test scores
• HS Profile
• Film
• A commitment to visit campus
 IN-SEASON CALL LOGS
During each season, starting with the first week, all coaches will be responsible for
logging 12 phone calls to recruits. This effort will help us stay engaged with our
recruiting efforts that began six months prior.

Each coach will:

1. Make 12 phone calls per week to recruits
• This does NOT include texts, e-mails, or messages through social media.
• Coach must have a conversation with 12 recruits, not just leave voicemails.
2. Log the notes of the call into Front Rush (as detailed on prior slide).
3. Log the notes of the call into the Google Doc (will be shared prior to season).
4. Be prepared to discuss each call in 15 seconds or less at the 8:00 AM meeting
on Monday morning.
 SOCIAL MEDIA
Social Media has become a huge component and player in the world of recruiting. Social Media is a great
opportunity to connect and communicate with recruits. It also is a great opportunity to promote our program.
However, social media leaves the door open for others to take advantage of your mistakes and put our program
in a bad light. Social Media should only be used to promote how great your life and program is.

FACEBOOK
 BOWDOIN College Football
 Maintained by Coach Kretzschmar
 Game photos, community service photos, team functions
 Promotion of great things within our program (All Conference, Academics, etc.)

TWITTER
 @BOWDOIN_Football
 Recommend to staff to get on twitter
 Maintained by Coach Dugan
 Positive way to help promote campus and athletics in general at BOWDOIN
 Kids seem to be more involved with Twitter now than Facebook
 Be careful of who follows you and who you follow on Twitter

INSTAGRAM
 @BOWDOINfootball_btp
 Maintained by Coach Conerly
 A great resource to post pictures and other media in regards to what is positive about
BOWDOIN football (community, academics, athletics)
 LETTER BOMBS
Throughout the season our, staff will send out handwritten letters to top-rated players based on our priority
needs in our recruiting class. In the off-season, our staff and recruiting coordinator will initiate letter-writing
campaigns accordingly. As a staff, every Monday in-season we will meet on Monday at 8:00 AM and write
our letters. Below is an overview of our letter writing campaign schedule:

Week 1: Quarterbacks / Kickers

Offensive Staff: Mail on Monday
Defensive Staff: Mail on Tuesday
Week 2: Defensive Line
Offensive Staff: Mail on Monday
Defensive Staff: Mail on Tuesday
Week 3: Offensive Line
Offensive Staff: Mail on Monday
Defensive Staff: Mail on Tuesday
Week 4: Running Backs
Offensive Staff: Mail on Monday
Defensive Staff: Mail on Tuesday
Week 5: Defensive Backs
Offensive Staff: Mail on Monday
Defensive Staff: Mail on Tuesday
Week 6: Wide Receivers / Big Skills
Offensive Staff: Mail on Monday
Defensive Staff: Mail on Tuesday
Week 7: Linebackers
Offensive Staff: Mail on Monday
Defensive Staff: Mail on Tuesday
 BOWDOIN COLLEGE
Matthew Proto: ViceADMISSIONS
President and Dean of Admissions and Financial Aid
E-mail: matthew.proto@BOWDOIN.edu
Phone: (207) 859 – 4802

Jamie Brewster: Associate Director of Admissions and Financial Aid,

Football Liaison
E-mail: jamie.brewster@BOWDOIN.edu
Phone: (207) 859 – 4827

Our admissions office is looking for:

- Students that exhibit excellence and diversity
- Students that have a rigorous course schedule at their school
 PRE-ACADEMIC READ (PAR)
PAR’s (Preliminary Academic Reads) are required in the recruiting process for us to get a pre-read from our
admissions office in order to have an idea where potential student-athletes stand academically. The head football
coach is the liaison to the admissions office and is the football staff representative at priority read meetings. In
dealings with the admissions staff, all questions or concerns go through Head Football Coach or Recruiting
Coordinator. At the admissions office, Jamie Brewster is our liaison. It is imperative that within a PAR form to
include the following:

1. High School Transcripts with Senior Classes

2. Standardized Test Scores
3. School Profile

Beginning in the 2017-2018 recruiting season, Admissions will streamline PAR’s through Front Rush and an
online portal through the BOWDOIN website. All PAR’s will be completed with 48 hours of submittal and be
posted to the portal:

https://admissions.BOWDOIN.edu/portal/coaches

Following the completion of each PAR, the band and comments will be updated through Slate and into Front
Rush.
 PAR PROTOCOL
Before completing a PAR on a prospective student-athlete, make sure that we have graded their film and had at
least one conversation with them.

Link to the PAR form: https://admissions.BOWDOIN.edu/register/?id=106a1cd1-d18d-4d91-954e-

950d28691a20
ORGANIZATION
It is important to remain organized to be efficient with PAR’s. Once you have received the academic information
from a student-athlete, save it into the ‘2 Transcripts’ folder in the ‘2018 Recruiting’ folder on the server. Each
coach will have their own folder, organize that folder to set yourself up for success.

PAR SUBMISSION COMPLETED PAR ORGANIZATION

Once all academic information has been gather and the student has been rated, you Once you have completed a PAR, you will receive an e-mail that you
can complete his PAR. To access the PAR form, utilize the link above or choose the
have submitted almost instantaneously. Follow the following steps
‘Admissions’ field on an individual recruit in Front Rush, scroll to the bottom and
click ‘GO’ on the field labeled ‘PAR FORM’. This will fill in some of the standard to ensure we are organized:
information (name, high school, state, etc.). Once you have accessed the form,
complete the following: 1. Print off a copy of the e-mail that you received.
2. Print off a copy of all academic info (transcript, test score,
1. Describe how the athlete fits into our recruiting plans (positional need, school profile)
depth, etc.)
3. Staple all the documents together with the e-mail as the cover
2. Enter the recruit’s athletic ranking (use a half-point scale)
3. Attach the necessary academic documents where appropriate (transcript, test page.
score, school profile) 4. Place the PAR alphabetically in the top drawer of the file
4. Submit the form once completed cabinet in the Big Room.
 PRIORITY READS
Priority Read meetings are scheduled between the head football coach and the director of admissions. These meetings can occur
at any time but primarily take place within a month before the EDI and EDII deadlines. These meetings are to confirm or
improve the banding of the prospective student-athletes included on the list based on new academic information.

Priority Read lists should only include student-athletes who have sincere interest in BOWDOIN or student-athletes that are
coming from a distance and need positive feedback to encourage a campus visit. A prospect must have a PAR completed on them
to be on the Priority Read list.

In preparation for a Priority Read, the staff must:

Fill out names on the Google Doc provided of the student-athletes who’s bands we want to confirm or potentially change
Provide information on if the student requires financial need, what their yield is and if they are being recruited by any schools in
the league

The recruiting coordinator will create a Priority Read list on an excel sheet based off the information that is provided on the
Google Doc by the rest of the staff. This list will be sent to the director of admissions and the football liaison in admissions. On
the night prior to the Priority Read, the head football coach will have access to the folders for each student-athlete on the list.
These folders will have all necessary academic information on each student-athlete. These folders will have the following labels:

LAST NAME, FIRST NAME

High School: STATE
Position (ex. OL/DL)
BOWDOIN COLLEGE FINANCIAL
AID
Throughout recruiting, we must become aware of 4 important acronyms: FAFSA, SAR, EFC, AGI

Understand that we have a financial aid office, allow them to do their jobs, and remind potential
student-athletes that the investment on the front end is well worth the reward on the back end.

FAFSA: Stands for Free Application For Federal Student Aid (FAFSA Website)

SAR: Stands for Student Aid Report Some statistics provided through our
 Upon completion of the FAFSA, the student will receive his SAR report, financial aid website
which deems his FAFSA information complete with the federal government.
This turnaround time can usually be between 4-6 days.  BOWDOIN meets 100 percent of
college-calculated financial need
EFC: Stands for Estimated Family Contribution for all admitted students, with
 This is where a preliminary financial aid package stems from (federal / state
aid)
grants and campus employment—
not loans
AGI: Stands for Aggregate Gross Income
 Total income and assets within a family household  The average financial aid package
in 2013-14 was $43,845
CSS Profile: Stands for College Scholarship Service Profile.
 An application distributed by colleges to allow students to apply for financial
aid.
 SUMMER CAMPS
It is imperative that in the summer, our staff is visible and attending Ivy League camps and camps
in our area one recruiting regions. Although camps can sometimes be demanding and can take its
toll physically and financially, in the end it allows us to meet, evaluate, and spend time with top-
rated prospects that we are actively recruiting, as well as target new potential top-rated athletes.

As a staff we must have exceptional communication throughout this time period and be as
organized as possible.

Overview
• Our staff will attend recruiting camps around the country to represent and reflect our college,
its’ people, and mission statement is every way, shape, and form.
• We will do everything and anything possible to make a positive and lasting impression on
prospects, families, and colleagues that we will see over the next two months.
• We will evaluate and connect with potential recruits with professionalism, insight, depth and
breadth in our conversations and time with a prospect.
 SUMMER CAMPS
Blue Team Pride Mentality

• Everything is to our advantage, “Paradise is where I am.” When around recruits, competitors
within the NESCAC, or other Division III schools; BOWDOIN College Football and our
outlook could not look any better, “Own the place.”
• Listen before you “tell” the BOWDOIN College story. No statistics should be given until you
have all of their statistics.
• Build a relationship and understand human emotion.

Competition

• We as a staff welcome our NESCAC competitors and any comparison between BOWDOIN and
our opponents.
• It is not our job as a recruiter to make decisions on other schools for the recruit and his family.
Direct the prospect to recognize differences between BOWDOIN College and other NESCAC
schools.
• Do not negative recruit.
 SUMMER CAMP GOALS
1. Our #1 goal is to make a lasting impression and gather necessary information.
2. We should be able to go into a camp knowing who we must be looking for. This
means we must do a great job prospecting and developing relationships in the
spring.
3. Do not allow yourself to get outworked at a camp. Do not be the recruiter who is
happy with the minimum or just looks for quantity.
4. A great recruiter must be able to hear the word “No.”
5. Major successes only come with many failures. Average players in this conference are
easy to get.
6. Do not be an admissions counselor, be a great recruiter.
 SUMMER CAMP PROTOCOL
It is important to understand that sometimes you may not see a recruit at the end of camp. In the few
moments you have it is imperative to get points one and two (listed below) and follow up. Information that
needs to be gathered:

1. Name
2. Contact Information (Phone Number / Email Address)
3. Academic Information
4. Parents Information

• Have a notebook and something to write with. Plan to track and diagnose as many recruits as you’ve been
able to work with and evaluate throughout a particular camp that you are attending and able to evaluate.

• Qualify (STI) evaluations: Speed, Toughness, and Instincts.

• Understand that you are at a camp to WORK within the structure and calendar set forth within our
recruiting calendar.

• You cannot go back in time - make each camp worthwhile with great enthusiasm and organization.
 SUMMER CAMP PROTOCOL
• Talk with as many people within the camp structure as possible without wasting time or
creating unwanted or needed attention. Each contact should be positive publicity for
BOWDOIN College and our football program

1. Be on time
2. Be prepared
3. Be engaged
4. Be excited

• Hamilton Rule: Do not interrupt drills collecting information from kids, going up and down
lines asking who is academically qualified. If you are not actively involved in a coaching
situation at the camp, know when the appropriate time is to speak with a recruit. Or simple get
their number and name and ask to speak with them after or at a break / lunch. Interrupting
drills or not working within the framework of a camp gives BOWDOIN and NESCAC schools a
bad reputation. We are at the mercy of the hose institution.
 SUMMER CAMP DRESS
Dress in BOWDOIN College gear. Represent our program before opening your
mouth.
 Warm-up tops with khaki shorts.
 Dri-Fit tops with khaki shorts.
 Staff polo with khaki shorts.
• Be dressed comfortable but professional.

Varying environments call for varying dress.

 A week long camp may dictate mesh shorts and a T-shirt.
Be clean shaven or have beard trimmed.
 Do not look like you just rolled out of bed.
SUMMER CAMP ORGANIZATION
All information and names gathered at camps through June and July must be put into our Front
Rush database and tracked within our Group / Top Rated Boards.

1. You will be held accountable and evaluated on the numbers and quality of young men you are
able to evaluate during the next two months.
2. An initial contact letter through email from Head Coach will be sent by our staff, as well as a
potential invite to our summer National Prospect Days.
3. Qualify quality over quantity. Let’s eliminate wasted time on those who are not academically
qualified or who cannot compete on our football team.
4. Schedule a visit.

At the beginning of every summer camp season, a camp list will be generated for each individual
camp through Front Rush. This list will be on the Google Doc so that all coaches will have access
to it in order to know who is at the camp that is also in our system.
 OFFERS AND COMMITMENTS
As our staff begins to finalize our recruiting class and commit 25-28 top-rated student-athletes
(both tips and non-counters), we need to be 100% POSITIVE of the young men that we are supporting
to become a part of our program. Each student-athlete that we recruit and commit becomes an
extension of our staff. Furthermore, that student-athlete is an extension of the coach who recruited him.
If the recruiting coach is not willing to put his job on the line for a recruit, then that student-athlete is
not someone we want on our team. A recruiting coach must be willing to pound the table for his
recruit, willing to endorse him with no reservations. The recruiting coach cannot do that for a recruit
without knowing who he is as person and what he stands for. It is the responsibility of the recruiting
coach to know the recruit’s personality, injury history and toughness levels. The recruiting coach must
speak with his coach and with anybody who can provide insight on him. We need to be accountable for
our ‘misses’ in recruiting.
The following chart shows the players that have
been recruited by our current coaching staff.

GOOD AVERAGE QUESTIONABLE/MISS

21 9 9
 OFFERS AND COMMITMENTS
Once a player has been banded by our admissions office, his recruiting coach, the
Recruiting Coordinator or the Head Coach will present the student-athlete to the
staff. At that point, the entire staff will regrade the player to ensure that he fits what
we are looking for athletically as a football player. IF THE STUDENT-ATHLETE
IS A C BAND OR A QUARTERBACK, GAME FILM MUST BE WATCHED. If
the student-athlete is acceptable athletically, the recruiting coach must complete the
following checklist:
 Speak with the student-athlete’s Head Coach
o Ask the tough questions. Is he tough? Is he coachable? Does he dedicate
himself in the weight room? Is he selfish?
 Injury check
 Social media check
 Student-athlete must have had a one-on-one meeting with the Head Coach