Strategy
Expansion Diversification
WEAKNESSES (–)
•Dealers retaining higher margins, giving lesser discounts to customer
•Lost its technological edge as competitors have caught up
• Dealership concentrated in Southern and Western markets
OPPORTUNITIES (+) • Diversify into a related field by raising the capacity of utilization
• Capacity Expansion and diversify into a totally unrelated field
• Aacquire an existing company & modernize its plants
• Efficient Distribution network
• Booming construction industry, especially housing industry, which drives
the demand of the rile industry