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Company Presentation

Yi-Ting Hung
04/11/2012
Product
 Tablets
 All-in-one PCs
 Desktops
 Display
 Notebooks
 PC Components
 Graphic Cards
 Motherboards
Financial
 Market capitalization: $5.36 B
 Revenue: $19.07 B
 Employees: 113,324
History
 1990
 Founded
 TH Tung, Ted Hsu, Wayne Hsieh, MT Liao
 2007
 Corporate Restructuring
 Eee PC
 2008
 Split into three companies: ASUSTek, Pegatron,
Unihan
Story
 Origin of the Name “ASUS”
 Comes from the last four letters of Pegasus
 On the world's highest peak
 At the ends of the earth
 The No. 1 Motherboard Manufacturer in the
World
 almost a 40% market share of the motherboard
business
What’s Hot
 Transformer Prime - Paired and Primed to
Perfection
 4.0 Ice Cream Sandwich
 Eee Pad Transformer Docking Keyboard =>
Notebook
 NVIDIA® Tegra® 3 Quad-core CPU
 Light weight and Ultra-slim (0.15 lb lighter than
the new ipad)
What’s Hot
 ASUS PadFone – Phone &Pad, Expand your
world
 Smartphone
 Tablet
 Notebook
 Release on April 20th 2012
Secret Sauce
 The ASUS winning formula:
 Winning = Marketing (Quality, Speed, Innovation,
Service)/Cost
Competition
 Notebook/Tablets
 Acer
 Apple
 Dell
 Hewlett-Packard
 Lenovo
 Toshiba
 Motherboard
 EVGA
 Gigabyte
 Intel
Provision
 No1. Android Phone and Tablet ?
 Increase visibility
 Sponsor major sport events
 Celebrity branding
 Strengthen brand image
Questions?