Multidisciplinary

TEAPOST PVT.LTD. Action Project

Vivek Patel 96
Yash Patel 97
Payal Donga 99
Milan Ponkiya 100
Pooja Dulani 101
Submitted to : Dr. Priyanka Shah
 FLOW OF PRESENTATION

1. INTRODUCTION
2. PHASE 1 (DIAGNOSIS PHASE)
Identification of problems/opportunities
Objectives
3. PHASE 2 (DESIGN AND ANALYSIS PHASE)
Social Media Analysis
Food delivery app ratings and reviews
Survey
4. PHASE 3 (IMPLEMENTATION PHASE)
Suggestions
Changes/improvements
 INTRODUCTION

• Starting with only 1 café at Rajkot in 2012, Tea Post now has 150+ cafes around
Gujarat, Maharashtra and Rajasthan and it aims to continue expanding in the next
few years. It is spread across 31 cities in Gujarat, Rajasthan and Maharashtra. It serves tea,
coffee, milkshakes and snacks.
• Meanwhile, several relatively new players and machine tea are trying to establish a
footing in tea house retailing.
• The average bill amount for a cup of tea at a thelawala is between rupees 12 and 15.
This rises to minimum of rupees 20 in a tea house like Tea Post.
• With customers paying significant amount for their tea, they are also expecting a lot
from an outlet. Factors such as menu, ambience, service and brand name are playing
an important role while choosing a Tea house.
 AS OF NOW :

• As of 2018, Tea Post has 90+ franchisees in Gujarat, Maharashtra and

Rajasthan. Overall, they serve over 50,000 customers every week.

• 5M Cups of Happiness (as till 1st May 2018)

• 150 + Store
• 31 + City
• 75 + Variety in Menu
 PHASE-1 : DIAGNOSIS PHASE

• We were required to visit 6 Tea Post outlets and identify a few constraints which are
hindering the business of the outlets and suggest ways to remove the same.
• The outlets are shortlisted by the organisation.
Stores shortlisted:
• Gujarat High Court
• M Square
• IIM University
• Ashram Road
• LD College
• TV Tower
 Operation Changes and Social Media Presence at
Tea Post Pvt Ltd.

• TeaPost
• Findings:
Operation
• Menu card is lacking
variety/options. Menu design
can be changed for clear
understanding and to attract
customers.
• There is no display of the
menu, only option is to see
the menu card to place an
order.
Ambience Service
• Seating arrangement is  Quality is not so good as per customer feedback.
there but there is no fan,  Gloves are not used by employees and hair is
customers feel hot as they also sometimes not covered. Employees were
come by walking or seen using mobiles instead of serving the
cycling. customers properly.
 Sales are not recorded properly.
• Space in open is more but
there is no roof.
OBJECTIVE

• To get feedback from customers by doing a survey

• To give ideas/suggestions on the basis of the data analysis to
teapost
• To make changes/improvements in operations and service.
Phase-2 : Design and Analysis Phase

• Survey

• Research instrument: Questionnaire

• Sample size : 100
• Target area : 6 outlets , Ahmedabad
• Feedback form : TeaPost
 QUESTIONNAIRE

Q1: How often do you visit TeaPost?

62

19
17

DAILY WEEKLY MONTHLY NEVER

Q2: At what time do you prefer visiting us?

47
44

37

28

Morning Noon Evening Night

Q3: Rate us on a scale of (1-5)

65

59 60
58
56

44

27
24 24 23 24
22
20

10 11 10
8 8 8 7 7 7
6 0 3 0 2 2 2 3

SERVICE QUALITY FOOD QUALITY STAFF FRIENDLINESS CLEANLINESS POCKET FRIENDLY

1 2 3 4 5
Q4: Would you recommend us?

20%

Yes
No
15%
Maybe
65%
Social media platforms and ANALYSIS

Twitter

0%

43%
53%

Tweets – 377
Following - 28 Tweets Following Followers Likes
4%
Followers – 308
Likes - 4
INSTAGRAM (JOINED)

Instagram

44% Followers
Post
56%
• Followers – 471
• Post – 368
FACEBOOK (JOIN 28 JAN 2013)

Facebook

Followers
• Page followers - 24513 48%
52% likes

• Likes – 22787
• Ratings – 4.8
YOUTUBE (TAPRI TALKS)

Youtube

1%
• Joined – July 11, 2018
• Subscribers – 2234 Subcriber
video
• 13 Videos
• Views – 18404
99%
OUTLET RATINGS(FOOD DELIVERY APPS)

2.4

RANK

3.4

0 0.5 1 1.5 2 2.5 3 3.5 4

zomato swiggy
RATING (food delivery apps)

Rating

37

34

30
28

23 23
22
21 21

16 16 16

13
12 12
11
10 10 10 10
8 8
7
6
5
4
2 2 3 3

NAVRANGPURA C G ROAD SATELLITE VATSTRAPUR PRAHLADNAGAR GANDHINAGAR

1 2 3 4 5
PHASE-3 IMPLEMENTATION PHASE

• Campaign(SUGGESTED)

• On Social media day celebration

with teapots theme

• Movie promotion with celebrity

• Invite comedian to spread awareness

 BEFORE CAMPAIGN

Networks No. of LIKES/VIE Popularity

Followers WS
24513
Instagram 471 - Average 22787

18404

Facebook 24513 22787 Excellent

Twitter 308 4 Low

You Tube 2234 18404 High
471 0 308 4 2234

INSTAGRAM FACEBOOK TWITTER YOU TUBE

No. of Followers Likes/Views
 AFTER CAMPAIGN

Networks No. of Likes/Views Popularity

Followers
80000
71776
Instagram 635 - Average 70000

60000

Facebook 26337 24726 Excellent 50000

40000

26337
Twitter 425 8 Low 30000 24726
20000

10000
You Tube 2447 71776 High 635 425 2447
0 8
0
No. of Followers Likes/Views

Instagram Facebook Twitter You Tube

MENU
CHANGES

• Operation changes
 Table arrangement: before we our project
at some place table were not organized
after our observation and trial we have
been organized the table arrangement.
 Billing process : earlier billing process
were not sufficient and recorded after the
identification of problem we reach the
conclusion that reform the billing process
and billing process shown as under :
CONT…

 Ambience
 Cleanliness : earlier there were problem of
cleanliness and hygiene food , so we
suggest that proper use of gloves and floor
cleaners.
 Installation of mosquitos spray : for
obsolescence of mosquitos and flies we
suggest to install spray.
PROCESS
Benefits

• Increase Footfall

• BEFORE(per day)
IIM HIGH COURT M SQUARE
150+ 250+ 100+

• AFTER
IIM HIGH COURT M SQUARE
170+ 300+ 120+
CONT…

• Better Ambiance
Installation of mosquitos’ spry and proper cleaner floor and kitchen should be clean.

• Service Improvement
Suggestion to employee that wear hand gloss for cleanness and make sure that order
deliver at time and hot.
THANK
YOU