ADITYA BIRLA CASE

Kel. 3
- Humaidi Ash Shidddieqy MS
- Isada Ilham R
- Robby Juliansyah R
- Kevin Fernando
- Kordelya
- Nadhira Khairunnisa
- Mulya Hanifah
Business Issue
1. The death of Aditya Birla
2. Trust issue from investors
3. Changing in management team
1. Bussiness Problem
Investor selling off their shares, number of shares
decreased by 1 billion dollar (37%)

Market capitalization of INR 30.000 is less than

its total turnover
What did he do ?
• Retirement Policy
• Changing Corporate Logo
• Recruitment Process
• Changing in Decision Making (Economic Value
Added Model
• 360 degree Appraisal (changing babu culture)
Did he Success or Not ?