Uncommon Wealth-

Case Analysis on
Libero Sports

Presented By:
Team: Bang on Target
Ankush Shee
Contact: 7042676630
E-mail: hiankush4u@gmail.com
Partha Poddar
Contact: 9911159912
E-mail: partha1poddar@gmail.com
Mazhar Hossain
Contact: 9911157389
E-mail: 1stepcloser2mazhar@gmail.com
 Addressing first Key Challenge of Libero Sports
After the dazzling introduction of
ISL by IMG group it is high time for
Libero to assess the situation and
chalk out its strategy in the
changing landscape of Indian
football.
It is quite clear IMG can make
Libero’s life a bit tougher with its
faster growing network with
clients(footballers, clubs and
corporate houses).
Going forward, Libero should
reduce its focus in some segments
of player representation business
as IMG will eat up its large share
anyway in the coming days
specially areas like international
player representation.
Engaging with more and more
clubs and academy would a better
way for them going forward.
Libero should start to make more
connection with academies, clubs
in the north-east regions with
enormous raw football talents.
Similarly Punjab and Kerala have
history of good football culture.
Connecting its leading global
brand partners with clubs and
academies in the above
mentioned areas can give Libero
certain competitive advantages.
More elaboration on first key challenge
addressing strategy
Strategy for the consulting business growth

Major football academies run by large corporations like Air India, ONGC, HAL etc are now suffering from the
issue of unplanned operation. Libero should try to provide cost effective consultancy solution to these
acedemies using proper players selection, revenue generation by brand leveraging and chalk out future
road maps for them.

Once these organizations feel the utilities of these academies apart from the purpose of CSR activities
they would show more interest in further capital infusion and better infrastructure would be in place
for these academies.

Libero’s connection with AIFF , SAI and Sukhvinder’s participation in FICCI can help in the simplification of
complex approval processes in approving the professional solutions provided by Libero.
Enormous opportunity in East need to be tapped
• As per our analysis, Libero can go aggressively for deals in the east. 3 major clubs in Kolkata, the nerve
center of Indian football can be their target.
• 3 majors in Kolkata, Mohun Bagan, East Bengal, Mohammedan Sporting Club are among the oldest and
most popular football clubs in India.

• Mohun Bagan has its own academy and currently suffering from financial crises due to various reasons.
• Libero can go for the deal as at present Libero’s offer can be lucrative for Mohun Bagan.

• Mohammedan Sporting Club is currently bankrupt but it has its own ground and built-in-infrastructure.
• East Bengal is also suffering from financial crises. Libero can leverage these opportunities too.
Player representation for big clubs & footballers

If Libero can make deal with Mohun

Bagan, East Bengal etc player
representation for these clubs and
players(currently playing in those
clubs and aspirants) can be next big
opportunity for Libero.
Libero is already a specialist for this
At present, player negotiation,
business segment and can do real
transfer dealings looked after by the
value addition for these clubs by
those club officials themselves and
choosing proper players with proper
managed quite unprofessionally.
valuation.

Current players playing in these two Aspirants(specially young ones) who

clubs suffer from the unprofessional
transfer policy between these two
clubs specially. Libero’s consultancy
can provide better solution and relief
for them.
dream to play for these two clubs
usually suffer from improper
valuation done by club officials.
Libero’s professional consultancy can
certainly help them.
Sponsorship packaging segment new opportunity
• Though Mohun Bagan and East Bengal are the two most popular football clubs in India in terms of their rich
history, contribution in Indian football and huge fan followings, sponsorship is a big hurdle for them till date.
• As an already established football consultancy in India, Libero can certainly help them i.e big business
opportunity for Libero.

• The way Libero brought Nike and Sesa Football Academy closer, similarly they can try for better deal of
behalf of clubs and its esteemed brand partners cum investors.
• Also Libero can try out for possible investment opportunities for these cash-stripped clubs from its big
corporate house partners.

• To make the investment of its brand partners and corporate partners successful, Libero should use its
connection with AIFF for making i-league a truly professional and strong viewership based tournament.
• Though ISL, exhibition matches played by big international clubs and countries would trigger football craze
in India in the upcoming days, but improvement in the image and operation of i-league can truly contribute
to Indian football future.
Big bang strategy adoption required for future
growth of Libero
Though it may not sound very lucrative deal right
now but choosing right talents from school level
specially from east, north-east and Goa region can
create huge talent pool for Libero Academies and
become a model for India’s football revamp.

Sleeping football
giant India can wake
up from its
Libero should employ successful Indian coaches in childhood stage only
their tie-up academies in more numbers due to not from retirement
their knowledge of local football. stage!!

Libero can bring their brand partners like Nike,

Coke to invest in the school, college and state
football infrastructure which may harvest real
benefit for them in near future.
Strategic planning for Corporate run academies

Corporate run academies have adequate infrastructure.

There is no issue of funding but any motivation is absent.

Libero’s professional approach can make the corporates understand the value of these academies in terms of
investment opportunities not as CSR.

Libero should try to approach the corporates like ONGC, Indian Airlines, HAL, Mahindra etc. who has football academies
but they are currently run with out any proper mission, vision and value creation purpose.
Libero can show the value proposition of these academies in terms of business opportunities, more brand recognition of
these corporate houses if they properly treat the funding in football academies as investment .
 Libero’s strong brand
Libero should use its
connection can make
network in bringing
corporates interested
best young talents in
and opportunity of more
those academies.
investment.

Libero can show the As professionally

current success of
Bengaluru
FC(managed by Jindal
Group) in last i-
League as a result of
professional
management.
managed academies
getting good results
and Libero’s expertise
in managing SESA
academy can bridge the
gap in taking contract
for those corporate run
academies.
Blue print for corporate run academies success
After taking the charge of the
corporate academies, Libero
should take care of screening
process of footballers.

Libero should try to bring brand

Provide the corporates clear road partners like Nike, Coke in those
maps for the next few years possible academies football process and
activity and how particularly create value based partnership
companies can benefit from them as between corporate houses,
their return on investment. academies and brand partners.

Talented few selected players at the very Through the sponsorship not only
young stage should be sent to the world academies that be benefitted but also
class football academy and Libero original company who promoted the
should make the way due to its client – original football academy.
member relation like ManU, Barcelona.
Conclusion

In a cricket crazy nation, a sports like football where India’s position is extremely low, consulting is not easy.
But for a developing nation like India, affordability of football for common men is far more practical than
other costly sports.

Corporate bodies definitely are not capable of running football academy successfully. But pointing out
the faults of corporate team management and provide value proposition can be better for Libero’s
business prospect.

As Libero is really passionate about this business, they should understand that to make their business
sustainable, improvement of India’s broader football infrastructure in the mandatory clause and all their
planning should keep this in mind.
Thank
You