Business in
a Changing
World
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Learning Objectives
LO 1-1 Define basic concepts such as business, product, and profit.
LO 1-2 Identify the main participants and activities of business and
explain why studying business is important.
LO 1-3 Define economics and compare the four types of economic
systems.
LO 1-4 Describe the role of supply, demand, and competition in a
free enterprise system.
LO 1-5 Specify why and how the health of the economy is
measured.
LO 1-6 Trace the evolution of the American economy and discuss
the role of the entrepreneur in the economy.
LO 1-7 Evaluate a small-business owner’s situation and propose a
course of action.
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© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned,
duplicated, forwarded, distributed, or posted on a website, in whole or part.
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© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned,
duplicated, forwarded, distributed, or posted on a website, in whole or part.
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© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned,
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Nonprofit Organizations
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To Earn a Profit
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Stakeholders
~ Groups that have a stake in
the success and outcomes of
a business
~ Customers, employees,
investors, government
regulators, and community.
~ To achieve and maintain
profitability, businesses must
produce quality products,
operate efficiently, and be
Consumers are often willing
socially responsible and ethical to pay more for products
in dealing with stakeholders they perceive as
environmentally-friendly
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1-10
© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned,
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Management
o Using
resources (including
people) effectively and Control
efficiently Tasks Managers Organize
Staff
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Marketing
The focus of
all marketing
activities is
satisfying
customers
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Finance
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Bill Daniels
Economics
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Economic Systems
Communism
C
C
H
U
I
B
N
A
A
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Socialism
S I I
W S N
E R D
D A I
E E A
N L
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Capitalism
C J
A U A
N S P
A A A
D N
A
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Mixed Economies
No country practices pure capitalism, socialism, or
communism
Modified Capitalism
► Modified capitalism differs from pure capitalism in that
the government intervenes and regulates business to
some extent
► One way of regulating
business is through laws
► Federal Trade
Commission Act created
the Federal Trade
Commission
► Importance of
government’s role in
Enforces antitrust laws and
monitors businesses to ensure economy
fair competition
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Supply
Demand
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Equilibrium Price
Equilibrium
price is the
price at which
the number of
products that
businesses are
willing to
supply equals
the amount of
products that
consumers are
willing to buy at
a specific point
in time
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1-30
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Marriott International
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May lead to
inflation – a
continuing rise
in prices
May lead to
recession – a
decline in
production,
employment
and income
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Hyperinflation
Inflation can be harmful if individuals’ incomes do not
increase at the same pace as rising prices, reducing
their buying power
The worst case of hyperinflation occurred in Hungary
in 1946
At one point, prices were doubling every 15.6 hours
One of the most recent cases of hyperinflation
occurred in Zimbabwe
Suffered from hyperinflation so severe that its inflation
percentage rate rose into the hundreds of million
The elimination of the Zimbabwean dollar and certain price
controls, the inflation rate began to decrease
© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned,
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1-36
© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned,
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1-37
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Entrepreneur
• An individual who risks his/her wealth, time and effort
to develop for profit an innovative product or way of
doing something.
Entrepreneurship requires:
Risk
Innovation
Creativity
Reward
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Business ethics
are standards set
by society
Stakeholders Reputation
demand ethical depends on profit
and socially and ethics and
responsible social
behavior responsibility
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Discussion