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A FEASIBILITY STUDY

GRAHAM FRUIT SHAKE

AT INTRAMUROS, MANILA
INTRODUCTION
Objectives of this document is to
provide information regarding
investment opportunity for setting-up
a mini food stall. This is a beverage
type of food which consist of healthy
ingredients like fruits.
VISSION
To be the best among all the shake
producers or vendors here in intramuros,
manila. We are aiming to attract as many
customers as we can and gain their trust
with our product. That means providing
outstanding quality and service , clealiness
and value so we can reach the satisfaction
of our customers.
MISSION
Our mission is to ensure the
cleanliness and healthiness of our
product, as fruit shake producer.
Moreover, we are committed to
provide the most natural and purely
fresh ingredients and finally to sell the
product at its very affordable price.
PRODUCT DESCRIPTION
Described as graham fruit shake with a bit
hint of graham crackers.

Product price;
Small(6oz) php39.00
Medium(9oz) php49.00
Large(12oz) php59.00
TARGET MARKET
Main target are the students who like fruit shake
inside the intramuros, manila, specially the
student of San Juan De Letran, Lyceum of the
Philippines University and Mapua Institute of
DEMAND ANALYSIS
50 persons surveyed
- as 29 female and 21 male
- Ages ranging from 18 to 25 and others are
25 above.

Survey shows that customers always consider


the health benefits,taste, and comfort on
their drinks. As for the competitors fruitas is
most likely leading seller in intramuros.
MARKETING PROGRAMS AND
STRATEGIES
• Increase revenues by at least 50 percent
each year
• To provide satisfaction to the customers
based on their needs nd wants
• Donate at least php10.00 a year to
orphanageorganizations.
SWOT MATRIX
STRENGTHS

healthy and refreshing


affordable
natural ingredients
• Weaknesses

too many competitors


seasonal products
low target market
• Opportunities

-shift in consumer preference


-dissatisfaction of consumers from other
competitors
-high purchasing power of consumer
• Threats

new in the market


inconsistency of consumer taste
presence of competitors product
MARKETING PROGRAMS AND
STRATEGIES
Product Launching
creating a small event that will the
customers find their satisfaction in our
product . We will start to the students
because students nowadays are more
interested in this kind of product. We will
give 100 servings of graham fruit shake for
free.
ADVERTISING
We will promote the product by the help of
newspaper, magazines, and social media.

And we will hire people to give fliers to the


cold market and since students our target
market we will promote to the universities
and schools.