V INTRODUCTION

V CORPORATE STRATEGY
V CORPORATE GOVERNANCE
V SWOT ANALYSIS
V BCG MATRIX
V FINANCIAL STRATEGY
V IT STRATEGY
V STRONG SUCCESS OF DEALER
V CONCLUSION
V India's largest automobile company

V operations in the UK, South Korea, Thailand

and Spain

V South Korea followed by the acquisition

V The current strategy of the Tata Motors can
best be summarized as ¶Disruptive Innovation·

V Tata Nano has taken the world with awe.

V The strategy and learnings have gone a long

way with Tata Motors earning net profit of
more than Rs 1000 cr even in a lean FY 2008-09.
V It focused on domestic and international
growth through new products and improved
sales and service.

V cost reduction initiatives

V Tata Motors has fair, ethical and transparent
governance practices along with highest
standards of professionalism, honesty, integrity
and ethical behaviour.
V Tata Motors have implemented the Tata
Business Excellence model which is a part of
Tata code of conduct applicable to all
subsidiaries of Tata group.
V . CSR activities of Tata Motors covers major
areas like environment, energy and water
conservation, health, education and livelihood.

V The two main processes that the quality

management services employees focus on are
business excellence and business ethics.
V POLTITCAL

V ECONOMIC

V SOCIAL

V TECONOLOGY
V Cost cutting and recovery strategies

V M



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V SAP was the business leader in ERP solutions

space.
V SAP was able to integrate various functions
across geographies yet maintaining real time
data updates.
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V Siebel Automotive has transformed Tata

Motors into a truly customer-centric
organization. Information redundancy and
disparity has been reduced and the business
processes have been improved. By working
upon real-time, centralized customer and
vehicle data, the employees and dealers have
been empowered immensely.
V Tata Motors aimed to standardize its customer-facing business processes
companywide through reengineering, thus improving operational efficiency
and effectiveness, building stronger dealer relationships and a better customer
experience. This task involves working with about 250 dealers and more than
1600 locations staffed by more than 10,000 salespeople across India. TML has
also deployed a robust technology platform consisting of an innovative dealer
management system to improve the information flow across the enterprise.
This system helps dealers in functions such as inventory management, credit
reporting, calculating commissions etc. Siebel Automotive CRM, in conjunction
with the dealer management system, has streamlined transactions, ensuring
real time capturing of customer data. The solution provides a 360-degree view
of customers to the extended organization, with appropriate visibility controls
to ensure that one dealer is not privy to information from another.