BDKN3103

INTRODUCTORY
BUSINESS COMMUNICATION
Prepaid by:Ms Norilah Ramli
OUM Tawau
Topic 1 :
Understanding
Business
Communication
 Introduction
Business Communication
- The ability to communicate for professional achievement.
- Effective communication skill are necessary in:
* Business entity
* Big or small entity
- Interaction with clients require four basic requirement:
1) Good interpersonal
2) Writing skill
3) Speaking (oral communication) skills
4) Listening
1.1 Communication in Business
Definition
Effective Communication
Communication involves the process of sending
and receiving messages.

It is effective only when people,

• Understand each other.
• Stimulate others to take action.
• Encourage others to think in a new ways.
External Communication

Venders Customers
Investors

Distributors
Company
Journalist

Competitors Community
Representatives
Formal Internal Communication

Downward Upward
Supervisor Supervisor

Staff Staff

Horizontal
Department Department
1.2 The Importance Communication
in Business
• Create opportunities in career development
- employees create an impression of the organization and
gain information when they interact or network with the
outside world.

• Improve self-presentation skills

- Being competence and enhance your ability
- Increase productivity - ability to communicate your
ideas, goals, & plans will appear to be more valuable to
an organization as well as you are present.

• Relating Positively to Others

- Successful business depends on mutual trust and respect
1.2 Importance Communication in
Business
• Opportunities for Promotion
-Most supervisory or managerial position require organization and
leadership skills.

• Gain satisfaction in Career

-Effective communication improves self-esteem and self-confidence.
-Ex: will enhance your sense of self-worth in performing your duties.

• Assuring the Success of your Organization

Your organization will succeed only if it is has the support of its
-
employees.
Ex: Sharing of interdependent relationships with co-workers will
gain respect and also improve company performance.
Horizontal Communication

Top-level
Supervisors
Managers

Departments Departments

Lower-level
Staff
Managers
1.3 The Nature of communication in
Business
• Communication skills enliven our personal and
professional lives.
• As much as business organization changes,
business communication practices must also
change to accommodate business needs.
-Ex: The Executive uses written and oral messages to
initiate businesses with customers or clients from other
companies such as incoming messages.
-Oral and written communication is an important part
of the information flow in a business operation.
1.4 Understanding the Communication
Process
Sender Sender
has an transmits
idea

Receiver
gets
message
Receiver Receiver
gives decodes
feedback message
1.5 Common Business Communication
Barriers
• Barriers to effective business communication
include:
- Inappropriate medium
- Perceptual differences
- Restrictive environment
- Distractions
- Deceptive communication tactics
 1.6 How to improve business
communication
• Adopting an audience-centered approach
* Focus on & caring about the members of your
audience and message across in a way.
• Fostering an open communication climate
* The organization’s communication climate is a
reflection of its corporate culture. It affects the
quantity and quality of information exchanged.
• Creating lean, efficient messages
* Try not to communicate unnecessary information
but make necessary information easy to get.
* Ex: Reduce messages, minimize distraction, use
technology responsibly
 1.6 How to improve business
communication
• Committing to ethical communication
* Ethical decision making and moral reasoning in work
relationships involve appropriate communication choices.
• Adapting to cultural differences at the workplace and
* Each organization has one or more cultures that
contain expected behaviors (rules and norms).
• Promoting professionalism in workplace relationship
* Getting along in various types of organization means
more than just communicating effectively.