Surya LED Bulbs

Presented by:
Kuldeep Sharma -16A
Raghvendra Bajpai -25A
Sushant Srivastava -33A
Jaskirat Singh -39A
Objective -

• To analyze and investigate the efficacy of Digital Marketing

Content of Surya Roshni Limited.
• Competitive analysis of other brands.
• Recommendation for the possible improvement in Digital
Marketing contents of Surya Roshni Limited.
AdWords Analysis
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Website Analysis
 Unutilized Space

No picture

No
updates
Inactive
support

• Visualizations and graphic content on a bit dull side.

• Improper utilizations of space
• No maintenance of data and unnecessary content
• A lot of overfilled content
 Unrelated business items

Unutilized Space

• A lot of empty and unutilized space

• Unrelated business shown on a single page
 Overlap

• Unexplained content
Could have been properly mentioned
Aesthetics not that catchy
Unappealing and essay type explanation
Unutlized space
Picture in isolation, brand ideology definition not getting cleared
Overlap of content
Business lines very unsymmetrical

Large gap between content

Lot of unutilized space in the page with only 5 results per page
Not actually required as limited products
Picture could have covered the complete page
Unutilized page, uncovered layer where picture could have been displayed
Too much linkages
Mobile Website Analysis
Lot of Unutilized
Space
Font size not appropriate as per mobile screen display

Data content should have been in more contrast

Data hiding behind the mail link
Image fit in the screen could have been better
Lot of content, data being misclicked due to small font
Unutilized and empty space
Contrast colour required to be appealing to eye
Phone no. not active
No response from emails
Social Media links missing
Content is not justified
Searched for LED bulbs, came across PVC pipes/ Steel pipes,
completely irrelevant
Most of the links not working
Competition Analysis
Catchy page, decent contrast appealing to eye
Products perfectly defined and rate wise differentiation on one page only.
Products categorized appropriately
Lot of information required to be filled in before we could reach to support
Inappropriate contrast with non distinguishable text
Lot of content under sub headings, in addition to unutilized space
Unutilized space , local address not available
Different serviceable segments defined in one page
Font sizes very appropriate, easily readable and message displayed in one go
Appealing website page with distinguish of products they serve on single page
Havell’s service page accessible through single click
Same product shown thrice in the first page, waste age of space
SEO Audit
Cascading Style Sheet

Time to first Bite

Social Media Presence - Facebook
Social Media Presence - Twitter
Social Media Presence - Instagram
Social Media Presence - LinkedIn
SEO audit report of Surya Roshni Ltd, Facebook page
SEO audit report of Surya Roshni Ltd, in Facebook
Digital Marketing Strategy of Surya
• Identify the appropriate channels for target audience capture
• Position and elaborate the digital strategy
• Linking with the e-commerce website for more market presence
• Integrate the digital initiatives
• Identifying the market potential
• Market segmentation
• Analyzing the competition presence and movements over the
channels for positioning
• Appropriate advertising channels
 Possible Improvisations
Key word optimization
Proof reading the contents
Removing the inactive links
Update the meta data on time bound manner
System scale optimization
Google display ads
Reducing advertisement cost
Budget Allocation
• Overall a 4000 crore turnover.
• Budget for Marketing (ATL & BTL) is 4%. Out of that 2.5% is ATL
(Digital Marketing budget would be 15% of ATL i.e. 15 Crore per
annum.)
• Chunk of the budget shall be used for the content upgradation and
intensify campaign on social media and Google.
• Specialist team for driving Digital Marketing.
Thank You