PERCEPTION
DEFINITION
• Perception is a process by which
individuals organize and interpret
their sensory impressions in order to
give meaning to their environment.
• In easy words, perception is the way
you think about or understand
someone or something.
Factors influencing perception
Factors in the Perceiver:
When an individual looks at a target and attempts to interpret what he or she,
that interpretation is heavily influenced by personal characteristics of individual
perceiver. These factors are inside a person.
a. Attitudes: Suppose, an OB teacher who has negative attitudes towards
Nepali(language) speaking and students sitting on last bench would neglect
even the genuine questions raised by them.
b. Motives: A person’s most urgent needs and desires at any given time can
influence perception. Unsatisfied needs or motives stimulate individuals and
may exert a strong influence on their perceptions. For example, in an
organizational context, a boss who is insecure perceives a subordinate's efforts
to do an outstanding job as a threat to his or her own position. Personal
insecurity can be transferred into the perception that others are out to "get my
job", regardless of the intention of the subordinates.
c. Interests: We perceive those things quickly for which we have a
deep interest. For example, if you are preoccupied with a personal
problem, you may find it hard to be attentive in class.
a. Sounds: Louder and frequent is the sound easier and quicker will be the perception
and vice versa.
b. Background: Targets are not looked at in isolation, the relationship of a target to its
background influences perception because of our tendency to group close things and
similar things together.
c. Proximity (nearness): The things that are proximate to time or physical settings are
perceived easily and quickly.
d. Similarity: If the things are similar to us, we perceive it easily and quickly. For
example, an army person perceives an army staff easily.
e. Motion: The motion principle says that people will pay more attention to
moving objects in their field of vision than they will to non-moving/stationary
objects. Example: People will be more attracted by a running train/bus than one
standing on the platform/bus stand or Advertisers create signs that incorporate
moving parts.
f. Novelty and familiarity: This principle says that either a familiar or a novel
(new) factor in the environment can attract attention, depending on the
circumstances. A novel object in the familiar situation or a familiar object in a
novel situation tends to attract attention. Thus a white person or a black person
in India catches attention faster. Example: Someone is likely to notice the face of
a close friend among a group of approaching people.
g. Size: The size of things is closely related to intensity. We are most likely to
notice things that stand out because of their size relative to other things in that
area. For example: Advertising Companies use large billboards and signs that
capture the perceiver’s attention.
Factors in the Situation
The situation in which the interaction between the perceiver and the target takes
place has an influence on the perceiver’s impression of the target. Some
situations provide strong cues as to appropriate behaviour.
a. Time: It also affects perception. Students who read OB book early in the
morning understand/perceive) easily and quickly. They perceive OB book
quickly in a book store at the time of examination.
b. Work setting: Suppose, if the OB class is small and peaceful, the students
perceive the subject easily and quickly and vice versa.
c. Social setting: Every social setting has its own decorum. Dress code for a picnic
or a party or disco varies from the dress code of office or college or university.
Importance of perception in OB
• Employment Interview: Employment interview is an important input into
the hiring decision, and perceptual factors influence who is hired and vis-
à-vis the Quality of an organisation's labour force.
• Performance Appraisals: Performance appraisal is dependent on the
perceptual process. An employee’s future is closely tied to the appraisal—
promotion, pay raises, and continuation of employment are among the
most obvious outcomes.
• Assessing Level of Effort: Assessment of an individual's effort is a
subjective judgment susceptible to perceptual distortions and bias.
• Assessing Loyalty: Another important judgment that managers decide
about employees is whether they are loyal to the organisation.
• Productivity: What individuals perceive from their work situation will
influence their productivity. Therefore, to be able to influence
productivity, it is necessary to assess how workers perceive their jobs.
• Absenteeism and Turnover: Absence and Turnover are some of the
reactions to the individuals perception. Managers must understand how
each individual interprets his job and where there is a significant
difference between what is seen and what exists and try to eliminate the
distortions. Failure to deal with the differences when individuals perceive
the job in negative terms will result in increased absenteeism and
turnover.
• Job Satisfaction: Job satisfaction is a highly subjective, and feeling of the
benefits that derive from the job. If job satisfaction is to be improved, the
worker's perception of the job characteristics, supervision and the
organisation as a whole must be positive.
Perceptual process
Receiving
Selecting
Internal factors External factors
Organizing
Interpreting
• Receiving: It is the initial stage in which a person collects all
information and receives the information through the sense organs.
• Selecting: This is the second stage in the process. Here a person
doesn’t receive the data randomly but selectively. A person selects
some information out of all in accordance with his interest or needs.
The selection of data is dominated by various external and internal
factors.
External factors − The factors that influence the perception of an
individual externally are intensity, size, contrast, movement,
repetition, familiarity, and novelty.
Internal factors − The factors that influence the perception of an
individual internally are psychological requirements, learning,
background, experience, self-acceptance, and interest.
• Organizing: Keeping things in order or say in a synchronized way is
organizing. In order to make sense of the data received, it is important
to organize them.
• We can organize the data by − Grouping them on the basis of their
similarity, proximity, closure, continuity.
• Establishing a figure ground is the basic process in perception. Here by
figure we mean what is kept as main focus and by ground we mean
background stimuli, which are not given attention.