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Insights to improve your career

You Exec editors interview Fortune 100


executives & read 100s of editorials ―
and only email you the insights and
resources that will help you develop
your career. All, in a brief report so you
can stay ahead of the curve.

When you join our Plus subscription


you will receive exclusive resources
and insights to propel your career even
TERMS OF USE
Do not to sell these slides or redistribute them — Do not use these slides as a template
further.
— These slides, are an end-product that summarize You Exec's services only — Do not
use these slides as part of an “on demand”, “made to order” or “build it yourself” product
that automatically generates presentations — These slides are an end-product that
summarize the services that You Exec provides — You can only use these slides for
lawful purposes.
10x
GROWTH Y/Y SINCE 2014
Resources
Content to stand out

You Exec has helped thousands of


professionals to master the skills Interviews
necessary to become an executive. Exclusive understanding

Insights
Knowledge is power

Articles
Weekly summaries
PROBLEM
Career development has halted

Xxxx xxx xx x xxxxxx xx xxxxx xx. Xx xxxx


01 x xxxxxxxx xx xxxx xxxxxxx xxx.
Xxxxx xxxx

Executives and directors need a trusted


02 source of industry news that helps them lead
Xxxxxxx xxx

Managers do not understand how to


03 manage new global generation of mobile
individuals
Xxxxx xxxxx xxxxxx xxx

New college graduates around the world do


04 not have a mentor to guide them through the
obstacles that a corporate or startup career
Xxxxxx x xxxxxx xx xxxxxxxxxxx x
can throw their way
FOUR PILLARS OF DEVELOPMENT
Xxxxxxxxxxxxxxxxxx x xxxxxxxx xxxxx

Article summaries to Actionable insights to Interviews to learn of Resources to stand out


stay ahead of the curve prosper week after best in trade from the crowd.
Week. Strategies.

ARTICLE ACTIONABLE EXCLUSIVE RESOURCES


01 SUMMARIES 02 INSIGHTS 03 INTERVIEWS 04
TIMELINE
Time, it flies when you’re busy

Launched You Exec Xxx Xxxx xxxxxx xxxx Xxxxx xxxxx xxxxxx
with xxxx subscribers xxxxxxxx xxxxxx xxx xxxxxxx xxx

2014.5 2015.5 2016.5

2014 2015 2016


Raised friends and Launched Plus X xxxx xxxxx xxxxx
family seed-round subscription model for xxxxxx-xxxxx xx
corporate accounts
TARGET USERS

Size

Small/medium Innovators seek the latest


business need digital studies and resources
SMBs Founders when it comes to defining
resources and
services to help them organizational culture
compete
Style

Corporate Enterprises

Corporate employees Enterprises seek to hire


have few mentors and the best-in-class
resources to guide engineers, managers,
them to success designers in their
industry
LANDSCAPE
Xxx xxxxxxxx x xxx xxxx

Xxx xxx Xx x xxx

Xx xxx x
Xxx xxxxx
xxxxxx x xxxxxxxxxxxxxxx x xxxxxx x
X

Xx x xxx x
xxx x xxx xx xxx xxx xxxx x xxxxxx xxx
xxxxxxx xxx

X Xxxxx xxx xxxx xxxxx xx xxxx xxxx


xxxxxx
Xxxxx

Xxx xxx x
Xxxx xxxxxx X
xxxx xxxx xx Xx x xxxxx xxxxx xxx xxx
xxx xxxx xxxxx x

Xxx xxx
MARKET SIZE
Xxxxx xxxxx xxx xxxxx xx

6 of 10
Xxxxx xxxxxx x xx

9 of 10
Xxxxx xxxxx xxx xx
XXXXXXX & XXXXX
X xx xxx xxxx XX xxxxxx

(%) Xxxxx Xxxxxxx

600%

500%

400%

300%

200%

100%

0%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
43%
XX,XXX
26%
X,XXX

5%
XXX

13%
X,XXX

Xxx xxxxx xx xxxx


SOLUTION
A tiered approach to corporate education

RESOURCES
Finding and distributing
the best corporate
resources is a daunting
task. We will master it.

INTERVIEWS
Fortune 100
executives have much
to share, we will
interview them an INSIGHTS
compile best-practices We will email our
members weekly
insights to help them
develop their career.
MIND DEVELOPMENT (RIAI)

RESOURCES
R Share best-in-class resources

INTERVIEWS
I Learn from the best

ARTICLES
A To identify best practices

INSIGHTS
I To build on knowledge
OUR USERS DESIRE KNOWLEDGE
All the knowledge is out there, we
just have to connect the dots and
share it with the right people.

RESOURCES
Crowd-find materials

INTERVIEWS
Connect a new
generation with past
ARTICLES executives
Allow others to become
their own HBR
INSIGHTS
Share knowledge
across companies
POSSIBLE SALES TEAM

CEO

South America &


US EU & Middle East Africa

National Director National Directors National Director

Manager 1 Manager 2 Manager 1 Manager 2

Reps. Reps. Reps. Reps.


EXAMPLES

X Concepts from “How to Win Friend and Influence People”

X Top 10 X, Y, Z to XXXXXXX for each industry


Insights

X Podcast-like audio interviews

Interviews “Mixergy” for corporate enthusiasts


X

You Exec
X Summaries from the best business editorials
Articles
X Find material to share from different MBA programs

Resources X Books, email templates, thank you notes….

X Anything that will help recruiting world-class talent


TESTIMONIALS
What our subscribers are saying

“As a software
“Tremendous value for developer it was hard “Its like my
the time I spend for me to practice
reading my weekly public speaking and
personal
report. In less than six connect. This service professional
months my …” has helped me find
mentors…” advisor!!”
MATRIX OF SERVICES
Hardness to acquire

RESOURCES INTERVIEWS
Abstract materials that Suggestions and case-
anyone can use for most Best in class Very practical studies focused on industry
occasions people dynamics

Actionable

ARTICLES INSIGHTS
High level Actionable insights to
High-level Spot on
develop one’s career
ADVANTAGES

Care &
consultation
Great support
services

Help our members with


strategic decisions

Based on data
analytics Help enterprises
recruit best in
class talent
HOW IT ALL CONNECTS

Website Time
Member comes to website and Once article, insight, or resource is
shares a resource or article finalized it can be shared with others

Monthly New members


Want to the article, insight,
Each month Plus members can
resource that is shared
share new resources via the
website and native apps

Plus Service Shared Feed


Members who are truly interested Content appears on news feed of
can further join the Plus offering new potential members
MARKET PERSONAS
Audience breakdown after some interviews

12% Executives

25% Recruiting firms


D C B Early
Managers & Directors in
48% a corporate employees

New hires and recent


68% grads
REVENUES

$300K $210K
xxxxxx xxxxx xxx xx Xx xxxx x

$150K Xx xx xx xxxxx xxx xx


xxxxx xxx xx

$300K Xx xxxxx xxx xx


xxxxxx xxxxx xxx xx
DROPOFFS
Drops off after
downloading 1-5
resources Drops off due to lack
of insights for
specific industries
Clicks out due to
unknown reasons

5% Customer
Conversion

Drives to cart
Visitors from page but does
advertising not convert
campaigns that
are likely bots
HOW WE DO IT

We interview Fortune RESOURCES


100 executives & read D To help our members look
more professional
100s of editorials ― and
INTERVIEWS
only email you the C To pass knowledge down
insights and resources
that will help you ARTICLES
develop your
B Xxxxx xxxxx xxxxxx xxx x
xxxxxxxxxxxxxxx
career. All, in a brief INSIGHTS
report so you can stay A Actionable insights each week

ahead of the curve.


MARKETING STRATEGY

Consulting
Allow corporate members to gain access to our
consulting expertise

Paid subscribers
This is optional, not sure yet. Ideally everything
should be free for everyone

Free services
Capture potential members with free-mium model

Incredible content
Develop incredible content such that our members
will not be shy to share the content
THE FIRST THREE YEARS

Y1
Introduce
Y2
Ensure
Y3
Focus on
services to members use consulting
corporate all four of our services
employees. products
Spray and
pray

This is broaden the brand – Focus on depth and Allow large enterprises to use
both in the US and abroad acceleration of member our consulting services. Help
professionals our members find amazing
jobs
TRAFFIC FLOW
Where do members on our website

80%
Only landing page
Top three most desired pages

15%
Visited cart page

5%
Converted
xxxxxx x xxxxxx x xxxxxx x
xxxxxxxxxxxxxxx xxxxxxxxxxxxxxx xxxxxxxxxxxxxxx

X xx xxx X X xx xxx X X xx xxx X


99% OF THE
NEWS YOU
Xxxxx X
xxxxxx x
xxxxxxx

XX
READ WILL NOT
IMPROVE YOUR
CAREER.
Xxxxx X
xxxxxx x
xxxxxxx

XX

We only send you actionable insights that can


develop your career. We read 100s of business
editorials and interview Fortune 100 executives
Xxxxx X
xxxxxx x
xxxxxxx

to discover the best insights, the most valuable


XX
articles, the most used resources you can use to
succeed in your industry.
20%
48% UK, Germany,
Spain, France
US & Canada
4%
Xxxxx xxxxx

GEO-
12% BREAKDOWN
Brazil We are still in the early stages of capturing
the market. We have 0.01% penetration
OUR WEEKLY REPORT IS
20% 18% 40%
UK France Germany

BRIEF BUT PACKED WITH


INSIGHTS

Insights that will help you forge stronger


relationships at work to advance your career.
We only focus on identifying and reporting the
latest insights and trends that will allow our
subscribers to succeed.
TRAFFIC BY REFERER
Summarized by source and type

23% 23% 11% 45%


Xxxxx Xxxx xxx Xxxxxxx Xxxx

16%
Xxxxxx

2% 6%
Xxxx Xxxxx

7%
19% 24% Xxxxx
Xxx xxxx Xxxxxx
23%
Xxxxx xxxx
EFFECTIVENESS
Resources vs. Interviews vs. Articles vs. Insights

3% 45% 60% 55%


45%
Xxxxxx x xxxxxx x xxx x xxx xx xxx x

90%
Xx xxxxxx xxxxxxxx x xxxx xxxxx

Insights Articles Interviews Resources


GENDER USAGE DISTRIBUTION
How different genders use our content

65% X X 30%
X X
X X

72% 38%

28% 26%

Xxxxx xxxxx xxxxxx xxx xx


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xxx x xxxxxx xx
Questions
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2005 2007 2009


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2012 2014 2016

2011 2013 2015


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2013 2014 2015 2016 2017

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25% Xxxxxx x xx 2014


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