Due to time and cost constraint the sample size selected is 50.
Interpretation : Most important media by which consumers come to know about Bikes are television and
News Papers with 22% and 19% respectively. They are most effective source to advertise and promote new
and existing models of bikes for Hero Motocorp Ltd.
Q2. Why On which specific occasion did you purchase HERO two-wheeler Bike?
Time of Purchase
Time No. of Respondents %
8%
On Festival 18 18% 18%
Get Promotion 11 11% 16% On Festival
Get Promotion
Bike Required 41 41%
11% Bike Required
On Birthday 6 6%
6% On Birthday
When you start job 16 16% When you start job
When you go married 8 8% When you go married
Interpretation : Most people’s purchase bikes when they have needed to purchase Bike. Many
people purchase bikes when they start job (16%) or get promotion in job (11%). On festival also
many consumer purchase bikes to take advantages of promotional offers.
Q3. Who promotes you to purchase this HERO Bike?”
Peoples who affect the consumer while
Detail No of Respondents Percentage purchasing Bike
Family Member 30 30% Past Users,
20%
Friends 25 25% Family
Relatives 15 15% Member, 30%
Interpretation : In purchasing decisions many people’s take part especially in the cases of costly and durable
product like Bike. Many people affect the consumers’ decision of purchase. In those family members (30%),
friends (25%), Past Users (20%), Dealers (10%), and relatives (15%) affect the consumers’ decision.
Findings
Majority of the customers were aware of HERO through T.V. & newspapers advertisement.
Other than this their friends & Relatives also place an important role in influencing the
customer.
The most important factor which influenced the customer to buy a Hero bike is price
reduction followed by fuel efficiency.
Most of the Hero customers have satisfied with the after sale service and servicing of bike.
HERO is the only two wheeler company in India which has given these vast ranges of
motorcycles to the market, obtained from general observation during the study.
Suggestions
good brand image for itself by providing low maintenance, fuel efficient,
sleek looking models along with efficient after sales service. It has attracted
every class of customers. In today’s competitive business environment, it is
only due to the positive perception of the consumer that the company is
being able to compete in the market with its other competitors.