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- Domino's 30 minute delivery rule was being criticized for potentially encouraging reckless driving by pizza drivers, with an estimated 20 deaths in 1988 including a 17-year-old driver.
- Legal critics argue the policy violates the 1970 Occupational Safety and Health Act.
- Domino's spokesperson says the 30 minute rule is important for customers, but the company is facing pressure to abolish it due to safety concerns.
- Domino's 30 minute delivery rule was being criticized for potentially encouraging reckless driving by pizza drivers, with an estimated 20 deaths in 1988 including a 17-year-old driver.
- Legal critics argue the policy violates the 1970 Occupational Safety and Health Act.
- Domino's spokesperson says the 30 minute rule is important for customers, but the company is facing pressure to abolish it due to safety concerns.
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- Domino's 30 minute delivery rule was being criticized for potentially encouraging reckless driving by pizza drivers, with an estimated 20 deaths in 1988 including a 17-year-old driver.
- Legal critics argue the policy violates the 1970 Occupational Safety and Health Act.
- Domino's spokesperson says the 30 minute rule is important for customers, but the company is facing pressure to abolish it due to safety concerns.
Hak Cipta:
Attribution Non-Commercial (BY-NC)
Format Tersedia
Unduh sebagai PPT, PDF, TXT atau baca online dari Scribd
• Domino’s case at least , speeds kills. • It is estimated that 20 deaths in 1988 including Jesse Colson 17 year old pizza driver. • Kinney one of the critic has asked Domino’s to abolish the 30 min rule. • “ A license to speed” Legal critics….. • State department of labor is investigating the ” 30 min rule”- violation of “1970, Occupational safety and Health Act” • Hingst spokesperson of Domino’s says “the 30 min rule is very important for our customers” • 30 min rule act as an inherent encouragement, putting great pressure on drivers- old drivers of Domino’s All the critics , formal as well as informal….wants to abolish the “30 min guarantee”… Domino’s says “ we are taking a lot of heat now” What’s up ?! Related theory • Direct marketing Direct marketing means selling products by dealing directly with consumers rather than through intermediaries. • Traditional methods include mail order, direct-mail selling, cold calling, telephone selling, and door-to-door calling. More recently telemarketing, direct radio selling, magazine and TV advertising, and on-line computer shopping have been developed. A question for solution… • 30 minute guarantee • Growing legal actions and critics against the delivery policy. • Challenging infrastructure and weather conditions. • Employing drivers under 18 by the franchisees. Solution • 30 minute guarantee should be removed • Customization of current distribution locations • Innovative distribution policy • Adding new flavors on the basis of regional tastes • Play up with the quality Questions for discussion • Suggest suitable course of action for Domino’s Pizza, keeping in view that the company built its market on the plank of 30 minute rule. Solution • Growing critics will be chance to the competitors to capture the market. So abolishing the 30 minute policy and adopting a policy with safety measures will be suitable. Question • Analyse the challenges faced by Domino Pizza and comment upon their distribution policies. Solution
1. Changing consumer habits towards healthier food choices
2. Franchise operations affected by currency exchange fluctuations 3. Intensive competition from a fragmented number of small competitors Weather conditions and infrastructure in the rural area Not a guarantee……. Innovation….
•Innovation – choco lava cake launched in the year 2009 Conclusion • “ the manual literally leaves nothing to chance”, so domino’s can continue their playing with taste and quality of the pizzas themselves. THANK YOU……