DELUXE
I. INTRODUCTION
A. BUSINESS
Munchkin Choco Deluxe is selling munchkin that has a choco, milk, vanilla but less sugar and it will
helps to your body to boost your appetite. That’s why we make this kind of delicious dessert product and also,
anyone can eat this kind of product.
The entrepreneur came up with this idea considering the target customer, which is the students, non-
teaching, and teaching staffs. The product offered by Munckin Choco Deluxe is suitable for everyone because
it is affordable and tasty.
B. BUSINESS GOALS
VISION
Munchkin Choco Deluxe Company is a kind of company which gives affordable nd delicious munchkins.
The company will make sure that the customers will never regret buying this product.
MISSION
Objectives:
1. To have a wonderful advertisement that will not easily forget of the respective customers.
2. To be a top quality product of service offered; and
3. To make a top creatie name of product.
OBJECTIVE KEY RESULT
1. 1a. Top ratings in the food company
The Munchkin Choco Deluxe is a start-up food manufacturer and seller located in Sto. Niño National High
School. It expect the variety interest of the students or people. This entrepreneur plans to make a sale opportunity in
the community due to the entrepreneurial businessman or community leader to rise the active community.
The Munchkin Choco Deluxe aims for the fair price to suffice the amount income of the manufacturer and
seller in the said community.
KENNETH JUMAWAN
(Owner)
• To manage the business
• To monitor the cash flow, income and profit
• Maintaining te good quality services and products offered
CAMILLE CADALO
(Customer Service)
• Giving the outmost care for the customers
• Attending customers needs and concerns
The Munchkin Choco Deluxe target customers are the teachers, students, faculty staffs, admins and
construction workers of Sto. Niño National High School. The business ensures the quality, sustainability, and
affordability of the products to delight the buyer or customers. The product offered are Munchkin Choco Deluxe
with Choco, vanilla, milk, with flavorings and etc. This product will can make the customer happy or enjoy while
eating. This product is known to all people especially to those customers who loves to eat sweets. The food
presented can easily catch the attention of the customers.
V. The Market, Market Justification based on the industry Dynamics and the Macro size, Potential and
realistic share of the market.
The Munchkin Choco Deluxe with sell their products in the canteen on each of the room by curriculum of Sto.
Niño National High School. The said school has more than 1,200 students and the staffs aren’t included. The
expected numbers of customer are in 750. Given the fact those are company cannot provide all the expected
customers because of the following circumstances:
a. Allocated Money
The large number of customers is a big opportunity for the company is only starting the resource and fund is
only limited.
b. Competitors
The main competitor of the company is the canteen itself and those students that selling snacks. It is because
of the various products or food that they offer to the students and staffs. The produced food is also limited because
of the different competitors presents. It is expected that the competition is there.
MACRO ENVIRONMENTAL FACTORS
• Social Environment
The target customers of Munchkin Choco Deluxe are the more than 1,200 students, non-teaching and teaching
staffs of Sto. Niño National High School.
• Political Environment
The Munchkin Choco Deluxe will comply the rules and regulations set by the government in business industry.
The company will surely pay the taxes regularly.
• Economic Environment
Students of Sto. Niño National High School is the important target customer. Given to their situation that they
don’t have a job. The company itself will sell products that are affordable but at the same time, it is delicious and
tasty.
• Ecological Environment
The aim of the company is to produce a box of the products that isn’t a plastic. It’s a big help to preserve the
environment which is one of the concerns of the company. This idea may help reduce the trashes and garbages inside
the school.
• Technological Environment
Advertising strategies with be used by the Munchkin Choco Deluxe. Eating wonderful names of the products
and posting in some social media can help to advertise the company. This is way we can approach our target customers.
Expenses
VII. The Enterprise Strategy and Enterprise Delivery System
The food business Munchkin Choco Deluxe will manufacture sweet foods. Processing Munchkin Choco
Deluxe aims to give customers pleasures and satisfaction through our service and good food in order for them to sell
foods they will make use of their members that is capable enough to handle the job of selling foods. The strategy of
their business is to give unique and a wonderful names of their product. It is to capture the minds and hearts of the
customers. Through this strategy they can gain profit and good sale volume. The requirement of the company to each
member is to enhance their skills and talents in managing or handling business in order to improve the company.
VIII. The financial forecasts and expected returns, risks and contingencies
ITEM PRICE(Php)
Graham 43.00
Sprinkles 70.00
Milk 12.00
Peanut 50.00