Economics ISA

SY BBA A
D-17-36
Demand trend analysis
Masoom S RajPurohit
Footwear Industry
The footwear industry constitutes an important sector of the
economy of developing countries for the following reasons :

• A basic needs item

• Contributes to employment generation
• Source of foreign exchange
• Provides forward linkage
Exhibit 25: Market segmentation (%) Exhibit 26 : Market segmentation (mn pairs)

(mn pairs)

10 %
1,400
1,260

1,200

30 %
1,000

60 %
800
630

600

400

210

200

Men Women Kids Men Women Kids

Source: Company, Nirmal Bang Institutional Equities Research Source: Company, Nirmal Bang Institutional Equities Research
Sports Shoes Segment
• Originally used mainly during sports,
today they are worn as casual footwear
No. 1 footwear brand in India
Premium collection:
-Ballerina collection
-Power XO Rise
-mesmerize by Marie Claire
4.06% higher at BSE
The sports shoes brand
by Bata
• provide excellent value to their customers
• succeed as the world’s leading producer of mid-
priced athletic and sport-lifestyle footwear.
Sales volume
 Market structure

Market Product type Pricing Market entry Shape of

Strategy Demand Curve

Monopolistic Heterogeneous Maker Easy Elastic

Competitors
1. Liberty Shoes Ltd.
2. Nike Inc.
Thank you