the internet
more effective
than other
kinds of ads?
Presented by:
Alcazar, Kim A.
Dorado, Meiko
Marinay, Priness Diana
Beltran,Cyril Joseph R.
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Overview
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Terminology
•Advertising
•Internet
•Effective
•Advertisement
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Advertising on the internet has become a
double-edged sword: There are more platforms
and places to advertise than ever before, but
at the same time, consumers are being shown so
much advertising throughout the day that it
takes something special to grab their
attention,“
- Halli Bruton, content and social media account executive
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71%
Social media users
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With 56% of Americans having a
profile with a social networking
service, social media is
undoubtedly a killer advertising
platform to maximize brand
recognition and spend as little
money as possible. Social media is
no longer solely the Millennials’
domain. Even Great Grandpa Lou
can create a Facebook invite for
the bridge tournament at his
retirement home.
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✘ Social networking is used by ✘ About 71% of the consumers
about 76% of businesses in respond according to the
order to achieve their feedback and
marketing objectives. recommendation of social
✘ Business retailers experience users regarding a particular
about 133% increase in brand.
revenues after marketing their ✘ Consumer reviews are
business in the mobile market regarded by shoppers as
that promotes social media trustworthy than the marketing
marketing value for their promotion coming directly
business. from the brand site.
✘ The majority of successful
brands have a social media
page in order to widen their
marketing coverage of making
their brand more accessible
among the social media users.
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Benefits of using Internet
Advertising
1. Word of Promote
2.
mouth company
advertising branding and
is powerful awareness
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UNIQLO
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It started by letting customers order via Twitter. Then it expanded with the
addition of Amazon Alexa, Slack, and Facebook Messenger Chatbot.
The brilliance of this campaign is two-fold. On one hand, it’s a sales play. It made
buying pizza extremely convenient by going as far as creating a custom app that
would order your favorite pizza automatically without having to do anything —
”Zero Click.” This is important because the way people interact with the world is
changing.
But it had a secondary benefit: by piggybacking on the popularity of these
emerging technologies and getting tons of free PR for their company, they
positioned themselves as cool, forward-thinking and trendy.
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PHILIPPINES
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Philippine Digital
Marketing statistics
The state of digital and internet marketing in the
Philippines presents tremendous and far-reaching
implications for exponential growth for businesses
plying the online route. Business owners can look at
each of these opportunities and gain insight on which
of these channels can produce the most favorable
results.
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Conclusion
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REFERENES
https://www.statista.com/statistics/278414/number-of-
worldwide-social-network-users/
https://www.socialmediatoday.com/content/impact-social-
media-marketing-trends-digital-marketing
https://www.thedsmgroup.com/type-advertising-effective/
https://www.singlegrain.com/digital-marketing/best-online-
marketing-companies/
https://digitalmarketingphilippines.com/the-state-of-digital-
marketing-in-the-philippines/
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That’s all
thank you!
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thanks!
ANY QUESTIONS?
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