TEAM 3
SARAH ELLENS
COLEMAN CROOK
ASHTON DAVIS
JESSICA CRUMPTON
KEVIN LEVESQUE
The Right Strategic Sequence
Buyer Utility
Price
Cost
Adoption
Steps
Customer Productivity
Simplicity
Convenience
Risk
Environmental
Friendliness
Six Stages of the Buyer Experience Cycle
Customer productivity
Simplicity
Convenience
Risk
Fun and image
Environmental friendliness
Stages of Buyers experience cycle
Streamlining operations
Introducing cost innovations from manufacturing to
distribution
Swatch
Second Principal Lever
Example:
Merrill Lynch announcing online brokerage service.
Business Partners
Example:
Southwest offering international flights
The General Public
Example:
Monsanto producing genetically modified foods.
Blue Ocean Idea Index
Philips Motorola DoCoMo i-mode
CD-I Iridium Japan