PARTICIPATION: WHO
VOLUNTEERS TO PARTICIPATE
IN STUDIES
Anthony Saliba, Peter Ostojic
This work examines the influence of personality factors on
willingness to participate in studies.
Participants were recruited either via a market research firm or
via a face-to-face interception technique.
In addition to completing their required tasks, all 256 participants
subsequently completed the Myers-Briggs Type Indicator (MBTI).
The type distributions from the market research task and the
interception task were compared to that of the normative United
State National Representative Sample (US NRS).
SUMMARY
Personality type distributions from the market research recruited participants
and the interception recruited participants were found to be significantly
different to the US NRS.
Further, all over-represented personality types were either Intuitive-Feeling
(NF) or Intuitive-Thinking types (NT) and so shared the common trait of
“Intuition” whereas all underrepresented types shared the opposing trait of
“Sensing” and were either Sensing-Thinking (SN) or Sensing-Feeling (NF) types.
Results suggest that personality factors affect a person’s decision to
participate in a study. Importantly, since personality type has not usually
been part of selection criteria in past studies it may be that a systematic non-
response bias may unknowingly have always existed.
The implications of such a bias on the true state of knowledge regarding
human behavior are potentially profound.