Economy
Introduction to Engineering Economy
• Necessities
• Luxuries
• Price
• Demand
General Price
Demand Relationship
The constant “a” is the
intercept on the price
axis and embodies the
effects of all factors
other than price that
effect demand.
“b” is the slope of the
demand curve and
show how the price of
the good affect the
quantity demanded.
Total Revenue Function as a Function of Demand
Combined Cost and Revenue Functions, and Breakeven
Points, as Functions of Volume, and Their Effect on
Typical Profit (Scenario 1)
Profit (loss)
d(profit)/dD = a-cv-2bD = 0
D*= a-cv/2b
d2 (profit)/dD2 = -2b
Combined Cost and Revenue Functions, and Breakeven
Points, as Functions of Volume, and Their Effect on
Typical Profit (Scenario 1)
Economic breakeven points
occurs at:
Total revenue = Total cost
aD – bD2 = CF - cvD
Figure 2-6 Typical Breakeven Chart with Price (p) a
Constant (Scenario 2)