Prof.M.B.

Kulkarni
T.K.Institute of Engg.& Tech.
WARANANAGAR.
 Aim of SWOT
• Take advantage of Strengths and Opportunities.
• Minimise Weaknesses and eliminate Threats.

 Benefits of SWOT
• Solving problems.
• Implementing change.
• Developing strategies for achieving organisations
objectives and mission.
 SWOT analysis is a starting point in strategy formulation. The
formulation of strategies using SWOT analysis is represented
as,
Mission of an Organisation

STRENGTHS OPPORTUNITIES

WEAKNESSES THREATS

STRATEGIES
The good strategies are those,
 Support the Mission
 Exploit opportunities & strengths
 Neutralise threats.
 Strengths are the attributes of a person or
organisation that are helpful to achieve the objective.

 Weaknesses are the attributes of a person or

organisation that are harmful to achieve the objective.

 Opportunities are the external conditions that are

helpful to achieve the objective.

 Threats are the external conditions which could do

damage to the objective.
  STRENGTHS
• What makes us special?
• What resources (inputs) and performances (outputs) do we handle
well?
• What are the major internal strengths?

 WEAKNESSES
• What are the soft spots (weak links) ?
• What resources (inputs) and performances (outputs) we do not handle
well?
• What are the major internal weaknesses?
 OPPORTUNITIES
 What events or trends help us?
 What are the positive political, social, economic and
technological forces influences us?
 What are our major internal opportunities?

 THREATS
 What events or trends are our hurdles?
 How adversely the political, social, economic and technological
forces affect us?
 What are the major internal threats before the org?
 HOW TO DO SWOT?

Analyse the Environment

Perform SWOT & document

Prepare action plan

  SWOT/TOWS MATRIX

Strengths Weaknesses

Opportuniti
S-O Strategy W-O Strategy
es

Threats S-T Strategy W-T Strategy

 S-O Strategy pursue opportunities that are a good fit to the organisations
strengths.
 W-O Strategy overcome weaknesses to pursue opportunities.
 S-T Strategy identify ways that the firm can use its strengths to reduce
its vulnerability to external weaknesses.
 W-T Strategy establish a defensive plan to prevent weaknesses from
making it highly susceptible to external threats.
 Another way of utilizing SWOT is matching and
Converting.

 Matching is used to find competitive advantages by

matching the strengths to opportunities.

 Converting is to apply conversion strategies to convert

threats or weaknesses into strengths and
opportunities.
 SWOT ANALYSIS – Case Study of a Technical Institute
 STRENGTHS
1. Young and dynamic faculty.

 Sufficient number.
 Excellent academic background.

2. A curriculum designed to meet both local needs

and international standards.
 Strong engineering science component.
 Availability of good variety of general educational
courses.
 A well structured laboratory experience.
 A strong professional component.
3. Well equipped laboratories, library and IT facilities

4. Adequate funding

 Research
 Teaching improvements
 Hiring adequate human resources.
 Maintaining and upgrading facilities, new campus
projects.
  WEAKNESSES
1. Deficiencies in certain outcomes in graduating
students
 Communication skills.
 Design real world applications.
 Laboratory experience.

2. Quality and quantity of current students

 Lack of motivation to excel.

 The culture of being spoon fed.
 Inadequate language preparation.
 Inadequate training in critical or analytical thinking.
3. Inappropriate mode of teaching.

 Spoon feeding.
 Lack of active learning.
 Inadequate classroom assessment.
 Increasing proportion of new faculty with limited
teaching
experience.
4. Large proportion of faculty with limited industrial and
research
experience.
5. Inadequate reward system.

 Inadequate merit based incentives for promoting

excellence.
6. Inconsistencies in quality of support staff.

 Teaching assistants
 Technicians
 Secretarial and administrative staff.

7. Complicated decision making process at the university level.

  OPPORTUNITIES

1. Assessment and accreditation.

2. Available faculty development opportunities.

 Sufficient funding
 Institution support for sabbaticals, travels etc.

3. Emerging technologies.

 Technology that does not require extensive industrial

infrastructure.
 Information based technology.
  THREATS
1. Competition (local, regional, global).

 Emerging local and private colleges.

 Accessibility of international schools via distance
education
 Fast pace of development in technology.
2. Declining enrollment (interest) in engineering.

 Lack of sufficient number of quality students with strong

interest
in engineering.
 Inadequate public awareness for engineering profession
and job
3. Quality of incoming students (language, analytical thinking
opportunities.
and
motivation).
 STRATEGIES
1. Recruit, nurture and retain outstanding students.
2. Recruit, nurture and retain outstanding faculty and
staff.
3. Promote a strong sense of community and collegiality
among the students, faculty, staff and alumni.
4. Improve teaching-learning through continuous
assessment.
5. Promote research and consultancy that addresses the
immediate and long term needs of the society.
6. Create a strong relationship with society in particular
with
industry.
“A pessimist is a person who sees a calamity in
every opportunity and an optimist is a person
who sees an opportunity in every calamity.”

Thank you.