STRATEGIC ISSUES IN

TECHNOLOGY AND INNOVATION

MANAGEMENT
 TECHNOLOGY MANAGEMENT
 INNOVATION MANAGEMENT
TECHNOLOGY MANAGEMENT
 ISSUES IN TECHNOLOGY STRATEGY
 TECHNOLOGY LIFE CYCLE
 TECHNOLOGY FORECASTING
 BARRIERS IN TECHNOLOGY MNGT.
ISSUES IN TECHNOLOGY
STRATEGY
Framework for technology strategy
 New technologies – licensing,
competitors, consultants
 R&D investment
 Nature of business: cement, sugar
 Organisation’s approach towards R&D
 Technological development and
synthesis
 R&D organisation and policies – place
in organisation structure; guidelines for
activities in R&D
 New OR Improved products/ services/
processes
 Timing – adopting new technology to
bring out new product/service; time
gap within organisation and within
industry
TECHNOLOGY LIFE CYCLE
 Tech development – fit with strategy,
resources availability, expected returns,
matching with different functions
 Technology application – commitment of
resources for new tech; step by step
allocation to reduce risk or collaboration.
 Application launch – technology used for
production purpose; improved product
(single core to quad core) or totally new
product(veg oil)
 Application Growth: product sales
rises; organisation takes advantage
of its new technology
 Technology maturity – sell of tech.
 Technology decline – better tech
starts being launched ( resistive
touch-screen, capacitive touchscreen)
TECHNOLOGY FORECASTING
 Predicting future emerging technology

 Benefits
 future opportunities and threats.
 ready for the future
 redefine its business
 avoid some costly mistakes in its current
R&D activities
BARRIERS IN TECHNOLOGY
MANAGEMENT
 Lack of knowledge and training
 Lack of long term focus – for
competitive advantage
 Lack of risk taking
INNOVATION MANAGEMENT
 WHAT IS INNOVATION?
 Innovation Generation
 Innovation Diffusion
WHAT IS INNOVATION
 Doing new things
 Doing old things in a new way
INNOVATION GENERATION
 Identification of need for
innovation – how it will
change social life
 Idea Generation – creativity
 Idea Evaluation
 Idea Selection
INNOVATION DIFFUSION
 Adoption of innovation
 PROCESS:
 Awareness about innovation if from outside
 Evaluation of appropriateness
 Trial to check feasibility
 Adoption of innovation
ISSUES IN Effective INNOVATION
MANAGEMENT
 Learning Organisation
 Knowledge Management
LEARNING ORGANISATION
 Organisations adapt to environmental
changes
 Proactive – learning organisation
 Reactive
 No-actions
Characteristics of Learning Org.
 A learning organisation continuously creates culture for
better learning and development in organisation.
 Employees of the learning organisation feel that they are
doing something good for themselves, for organisation
and for the society.
 Every employee of learning organisation always learns
something to develop his/her ability.
 Teamwork is given more importance.
 Employees are free to share their personal assumptions,
feelings and ideas with eachother.
 Employees are free to experiment and take risk.
 There is a high level of trust and understanding among
the employees.
Creating Learning Organisation
 PROCESS

 Commitment of top management

 Sharing of commitment and vision
 Getting acceptability from HR
 New techniques/structures/processes as needed
in a learning organisation
 Getting commitment from work force
 Creating learning organisation – culture created
where everyone learns for himself/herself and
helping others.
KNOWLEDGE MANAGEMENT
 Most important resource
 What is knowledge?
 Dictionary – that which is known,
information, enlightenment, skill etc
 Actionable wisdom
WHAT IS KNOWLEDGE MNGT.
 Knowledge management is creation,
distribution and utilisation of
knowledge at the individual, group,
organisational and community levels
through harnessing of people,
process and technology for the
benefits of those involved and
affected by it……………………………..
Creation of knowledge

 Generating facts, information,

techniques from various sources –
internal and external
Knowledge sharing

 Communication and distribution through

IT

 Training programmes, site visits etc are

good methods of knowledge sharing
Knowledge utilisation

 Using the acquired knowledge to solve

problems