Mahatma Gandhi, the Ultimate Marketing Guru !

By :Arindam chaudhuri

presented by:
Deepti rekha(81)
Eti (83)
Gurav mahajan (85)
Haider faraz(87)
He described him as the ultimate
successor of Krishna as a
management guru! The reason is
simple! There is no greater a
management guru than Krishna; and
the Gita is his ultimate guide to
management! Krishna guides a
handful of five brothers to victory
against the army of a hundred
brothers in the mythological
Mahabharata, and in a similar way,
Mahatma Gandhi guided us to
Independence against all odds!
Whether Krishna was true or not is
debatable, but Gandhi was for real! And
what we all know about Gandhi is that
when he died, he said, “Hey Ram, He
Ram, He Ram,” – though now even that
is debated by various scholars. However,
what many of us don’t know about
Gandhi is that he used to read the Gita
daily and called it the most important
guide to success.
So what is it about the Mahatma that makes him such a
revered figure even when it comes to management and
especially marketing? For that, we have to perhaps study
a little bit about his past and look at world history on the
whole. World wide, freedom from the oppressor always
meant violent struggles! You conquered with the power of
violence and you got freedom by fighting violence with
violence! But India had a peculiar problem! The problem
was our prevalent religion. He wouldn’t say that, but we
sure were complacent, patient and tolerant and relatively
the most peaceful race in the world. We had not
developed in us the spirit of war and violence! And
therefore, when it came to motivating Indians and
bringing them out for a violent revolution
Gandhi, of course, was a keen observer and a quick learner – a key
trait of a great marketing man! This man, with a burning desire to
succeed in getting India freedom and realizing that violence didn’t
appeal to the common Indian man, changed and did what was
never done world wide – again, a great trait of a good marketing
success story is being first! And Gandhi surely was the first to bring
to the world, the concept of non-violence!

At first, non-violence was looked as the

stupidest tool of revolution He knew that his concept was a great
solution to this need. The next thing he had to do was to connect
with the masses and spread the word. tion. But Gandhi knew what
he was doing. He knew how to market his concept because he knew
he was satisfying an existing need – the need to participate in the
freedom struggle and throw the British out, which was combined
with a desire to not be forced to take up arms and risk one’s life in a
violent manner.