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  • Establishing A Strong Digital Footprint

    Diunggah oleh

    TANVI
    196 tayangan10 halaman
    The document summarizes a summer internship project at HDFC Bank to understand customer awareness and behavior regarding digital banking platforms. The objectives were to understand customer feedback on digital services, the banking process, and problems faced. Methodology included a customer feedback study, providing digital demos daily, and pitching products to walk-in customers. Key findings, challenges managing customer perceptions as a trainee with a limited sample, and learnings around corporate activities, customer interactions, and relationships were reported. The internship provided data on customer perceptions of digital services and identified areas for new branches/ATMs.

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    The document summarizes a summer internship project at HDFC Bank to understand customer awareness and behavior regarding digital banking platforms. The objectives were to understand customer feedback on digital services, the banking process, and problems faced. Methodology included a customer feedback study, providing digital demos daily, and pitching products to walk-in customers. Key findings, challenges managing customer perceptions as a trainee with a limited sample, and learnings around corporate activities, customer interactions, and relationships were reported. The internship provided data on customer perceptions of digital services and identified areas for new branches/ATMs.

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    © All Rights Reserved
    Unduh sebagai PPTX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    196 tayangan10 halaman

    Establishing A Strong Digital Footprint

    Diunggah oleh

    TANVI
    The document summarizes a summer internship project at HDFC Bank to understand customer awareness and behavior regarding digital banking platforms. The objectives were to understand customer feedback on digital services, the banking process, and problems faced. Methodology included a customer feedback study, providing digital demos daily, and pitching products to walk-in customers. Key findings, challenges managing customer perceptions as a trainee with a limited sample, and learnings around corporate activities, customer interactions, and relationships were reported. The internship provided data on customer perceptions of digital services and identified areas for new branches/ATMs.

    Hak Cipta:

    © All Rights Reserved
    Unduh sebagai PPTX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 10

    Establishing A Strong

    Digital Footprint

    Summer Internship Project


    HDFC BANK LTD.
    Tanvi Khandelwal
    Roll No.- 53
    Objectives
    • To know the awarness of digital platforms
    among customers.
    • To understand the process of banking at HDFC
    • To understand the customer behaviour towards
    digital platforms
    • To identify and evaluate the problems faced by
    customers.
    Methodology
    • Conducted a research study to obtain the feedback from
    customers regarding the digital services provided by them.
    • Providing the customers with digital demos on daily basis.
    • Pitching the products to walk – in customers in the bank.
    FINDINGS
    Challenges Faced
    • As I was a management trainee, customers were
    hesitant to share their opinion.
    • The sample size was very limited and confined to
    particular area
    • Scoping of nearby areas
    • Changing customers perception
    Contribution
    • Provided the data to the bank regarding
    customer’s perception regarding digital services
    • Scoping of nearby areas as bank is planning to
    open new branch/ATM
    • Helped in converting the customer base from
    traditional banking to modern banking
    Learnings
    There were a lot of learnings in the duration of
    summer internship –
    • Various corporate activities were was held
    • Direct customer interaction
    • Building customer relationships
    • Pitching in for products to customers
    • Daily morning scrumbbs
    THANK YOU

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